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According to company, selected titles are now available to stream in AV1 for customers who wish to reduce their cellular data usage by enabling the "Save Data" feature. Pixabay

Streaming giant Netflix has announced that it is beginning to stream video using AV1 on Android to save users cellular data.

AV1 is a high performance, royalty-free video codec that provides 20 per cent improved compression efficiency over our VP9 encodes.


AV1 is designed primarily for encoding content for the internet and it is backed by multiple high profile companies, including Amazon, Apple, Google, Microsoft, Facebook and more.

According to company, selected titles are now available to stream in AV1 for customers who wish to reduce their cellular data usage by enabling the “Save Data” feature.

“Our support for AV1 represents Netflix’s continued investment in delivering the most efficient and highest quality video streams. For our mobile environment, AV1 follows on our work with VP9, which we released as part of our mobile encodes in 2016 and further optimized with shot-based encodes in 2018,” the company said in a statement recently.

The main advantage of AV1, is that it is also more efficient than other codecs on the market today.

As of yet, a wider rollout of AV1 is not possible due to limited software and hardware support, but in the future, Netflix has plans to make AV1 the default codec on all of its platforms.

Recently, Netflix lost a whopping over 1.1 million subscribers to Disney Plus.

According to a poll conducted by analytics firm Cowen & Co. 24 million people in the US subscribed to Disney Plus since its launch, while 5.8 per cent of Netflix users cancelled their subscriptions to make the switch.


Streaming giant Netflix has announced that it is beginning to stream video using AV1 on Android to save users cellular data. Pixabay

As per the survey, 21 per cent of the total respondents said they signed up for Disney Plus in November, suggesting the 24 million customer base exiting the month, Variety reported recently.

ALSO READ: Facebook Messenger Kids May Let Parents Check Child’s Chat Histories

The estimates come from the research team at Cowen & Co., based on a census-weighted survey of 2,500 US consumers conducted last month. (IANS)


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Rihanna was summoned from her seat to accept the honour, with the Prime Minister.

Singer Rihanna was honoured by Prime Minister Mia Mottley at an event which marked Barbados's new status as a republic, which was attended by Prince Charles. Addressing the pop star by her real name, the PM said: "Robyn Rihanna Fenty tomorrow morning shall have conferred upon her the order of national hero of Barbados."

Rihanna was then summoned from her seat to accept the honor, with the Prime Minister managing to rouse a laugh from the singer when she referenced her 2012 hit 'Diamonds', reports femalefirst.co.uk. She added: "On behalf of a grateful nation, but an even prouder people, we therefore present to you, the designee, for the national hero of Barbados." "And to accept on behalf of a grateful nation - you can come my dear - ambassador Robyn Rihanna Fenty, may you continue to shine like a diamond and bring honor to your nation." Rihanna, who was born in the St Michael parish of Barbados, found fame in 2005 after being spotted by a record producer and has since gone on to become one of the most successful female artists of all time with sales of over 250 million and recently reached billionaire status through her Fenty beauty brand.

The Prime Minister continued in her speech: "Commanding the imagination of the world through the pursuit of excellence, her creativity, her discipline, and above all else, her extraordinary commitment to the land of her birth. "Having satisfied that, Ambassador Robyn Rihanna Fenty has given service to Barbados which has been exemplified by visionary and pioneering leadership, extraordinary achievement and the attaining of the highest excellence to the Government of Barbados." It comes after a historic move for Barbados, which has become a republic after almost 400 years and welcomes its first president, Sandra Mason, after removing Queen Elizabeth as head of state. (IANS/ MBI)


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