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Netflix Seeks Users ‘Physical Activity Data’ to Improve Video Playback Quality

Founded in 1997, Netflix currently has nearly 150 million paying users around the globe

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Founded in 1997, Netflix currently has nearly 150 million paying users around the globe. Pixabay

Content streaming platform Netflix is testing ways to improve the video playback quality while users are on the go and is asking some users for their physical activity data.

The test was spotted when users began noticing a pop-up on the Netflix app on Android devices titled ‘physical activity permission’ that asked users to ‘allow’ or ‘deny’ physical activity access for this app.

Security researcher @BetoOnSecurity shared on Twitter a screenshot of the requirement after which the test feature was spotted on Pixel 3 XL smartphone, web portal The Next Web reported on Wednesday. The permission was reportedly turned on by default without any prior prompt.

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FILE – The Netflix logo is seen on their office in Hollywood, Los Angeles, California. VOA

“We are continually testing ways to give our members a better experience. This was part of a test to see how we can improve video playback quality when a member is on the go. Only some accounts are in the test and we don’t currently have plans to roll it out,” the report quoted a Netflix spokesperson as saying.

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Speculations suggest that the company could be taking advantage of new activity recognition permission on Android Q that lets the developer understand whether users are in motion while using their apps. Founded in 1997, Netflix currently has nearly 150 million paying users around the globe. (IANS)

Next Story

India has the Highest Film Viewing on Netflix

70% Netflix users in India watch one film in a week

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Netflix
According to Netflix, 70% Netflix users in India watch one film in a week. Pixabay

Seventy per cent Netflix subscribers watch at least one film a week in India and as a percentage of overall time spent on the streaming platform, film viewing in the country is the highest for any country worldwide, the streaming giant said on Monday while announcing its list of most popular titles of 2019.

Celebrating shows and films that highlight the diversity of its content and the varied tastes of its members, the streaming behemoth said Sacred Games Season 2 (series) was the most popular release of 2019 in India followed by Kabir Singh (film), Article 15 (film), Bard of Blood (series), Drive (film), Badla (film), House Arrest (film),
6 Underground (film), Delhi Crime (series) and Chopsticks (film) at the 10th spot.

Netflix and chill
This year has been an incredible one especially for Netflix films in the country as they have taken four of the top 10 slots. Pixabay

“We’re always looking for new ways to help people find something to watch on Netflix, and knowing what’s popular is a helpful signal. These 2019 ‘What We Watched’ lists should be especially useful over the holidays when Google searches for ‘what to watch on Netflix’ are at their peak,” the company said in a statement.

According to the firm, these lists are ranked by the number of accounts choosing to watch at least two minutes of a series, movie or special during its first 28 days on the platform in 2019.

“We are pleased at how overwhelmingly popular Netflix’s shows and films have become — with our Original series and films featuring prominently in the lists,” the company added.

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This year has been an incredible one especially for Netflix films in the country as they have taken four of the top 10 slots.

The company added that across 2019 and 2020 it will invest Rs 3,000 crore in content in India. (IANS)