Content streaming platform Netflix is testing ways to improve the video playback quality while users are on the go and is asking some users for their physical activity data.
The test was spotted when users began noticing a pop-up on the Netflix app on Android devices titled ‘physical activity permission’ that asked users to ‘allow’ or ‘deny’ physical activity access for this app.
Security researcher @BetoOnSecurity shared on Twitter a screenshot of the requirement after which the test feature was spotted on Pixel 3 XL smartphone, web portal The Next Web reported on Wednesday. The permission was reportedly turned on by default without any prior prompt.
“We are continually testing ways to give our members a better experience. This was part of a test to see how we can improve video playback quality when a member is on the go. Only some accounts are in the test and we don’t currently have plans to roll it out,” the report quoted a Netflix spokesperson as saying.
Speculations suggest that the company could be taking advantage of new activity recognition permission on Android Q that lets the developer understand whether users are in motion while using their apps. Founded in 1997, Netflix currently has nearly 150 million paying users around the globe. (IANS)
As you sit through the night to binge-watch “Sacred Games Season 2” on Netflix, the no-sleep agreement with your wife may not be enough for you both to enjoy the show without fights.
New research from Lancaster University of Warwick and Relational Economics Ltd. suggests that streaming and subscription TV providers like Netflix need to consider several factors to ensure their services provide value to their customers.
“Firms need to think about how they can facilitate collaboration among families in their use of subscription TV.
“For example, there is the potential to use technologies such as Alexa to identify areas of value destruction and to intervene — for instance, by detecting when one person regularly talks during a certain programme and setting up a recording, so nothing is missed,” said Helen Bruce from Lancaster University.
Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together.
The ‘contract’ offers five rules that binge-watch partners have to sign on with Netflix.
The rules are: “I won’t fall asleep; I won’t get distracted by my phone causing the other person to rewind because I missed something; I won’t continue watching a show without the other person present; I won’t talk whilst the show is on and in the event that I come across a spoiler, I won’t share it with the other person”.
According to the study published in the Journal of Business Research, TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalized viewing need more than binge-watching contracts and no-sleeping agreements to keep customers.
“From our research, we found families value more than just watching TV together, though the ability to do so — and to customise those experiences — remains extremely important, and a key reason why families continue to spend often significant sums of money each month on TV subscriptions,” explained Bruce.
House value can be destroyed where the actions of one family member are detrimental to others.
“For instance, a person might disrupt family viewing by talking loudly, delete recorded shows that someone else wanted to watch, or make disparaging comments about another party’s tastes in TV shows,” the findings showed.