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Online Video Streaming Platform Netflix Withdraws Support For Apple’s AirPlay

"Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met," the spokesperson added

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The new plans appearing on Netflix India's website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125. Pixabay

Netflix has suddenly withdrawn support for Apple’s AirPlay, a feature that let people watching Netflix on their iPads and iPhones to instantly play the content on their TVs, the media reported.

The move came as a shock to may fans as Netflix for iOS had been supporting AirPlay since 2013.

The news comes after Apple last month announced Apple TV+, a subscription-based streaming service scheduled to launch this autumn.

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Netflix, however, denied that the drop of AirPlay support has anything to do with Apple emerging as one of its competitors in the streaming space, Digital Trends reported on Saturday.

“Airplay is no longer supported for use with Netflix due to technical limitations,” according to a support page on Netflix’s official website, thereby leaving built-in Chromecast, the Netflix 2nd Screen feature, and external cables as the only ways to connect Netflix for iOS to a TV.

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“We want to make sure our members have a great Netflix experience on any device they use. With AirPlay support rolling out to third-party devices, there isn’t a way for us to distinguish between devices (what is an Apple TV versus what isn’t) or certify these experiences,” a Netflix spokesperson was quoted as saying by Digital Trends.

“Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met,” the spokesperson added. (IANS)

Next Story

Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)