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New Campaign by Snapchat Takes an Evident Jibe at Rival Instagram

Currently, Snapchat has around 203 million daily active users globally

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Snapchat Logo. VOA

In its latest campaign called #RealFriends, photo-messaging app Snapchat has taken an evident jibe at its rival app Instagram, asserting that close friends choose Snapchat for sharing personal photo-messages.

As part of the #RealFriends campaign, the app posted friendship quotes from celebrities like Muhammad Ali, Joan Jett and Marlena Dietrich alongside the hashtags #realfriends and #friendshipquotes on a yellow background and Snapchat logo, web portal TubeFilter reported on Friday.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

“Today, we’re launching a celebration of the real friends who use Snapchat. Featuring more than 70 snapchatters from 12 different countries, ‘Real friends’ shares the stories behind real friendships around the world,” the company wrote in a blog-post.

Also Read: Samsung Teases new Exynos Chipset Coming on August 7

Featuring 70 snapchatters from 12 different countries, the campaign is planned to expand beyond Instagram onto billboards, television commercials and print ads that would run internationally over the next couple of months, the report said.

Currently, Snapchat has around 203 million daily active users globally. (IANS)

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Instagram to Now Ask New Users to Provide Their Birthdate

Users will soon be able to restrict new messages from only people and groups they follow. The feature will arrive in the coming weeks

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Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned photo-sharing platform Instagram will now ask new users for their date of birth when an account is created.

Previously, Instagram users were required to confirm they were ages 13 or older when signing up, but they didn’t have to provide an exact birthday.

The new addition is Instagram’s attempt to better protect young users and provide a ‘more age-appropriate experience overall’.

“According to our Terms of Use, you must be at least 13-years old to have an account in most countries. Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall. Your birthday will not be visible to others on Instagram, but you’ll be able to see it when viewing your own private account information,” the company said a statement on Wednesday.

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

The firm noted that it will pull birthdates from Facebook for user’s who have connected their profile and editing your birth date on Facebook will do the same on Instagram.

For those who do not have a Facebook account, they can add or edit their date of birth directly on Instagram.

Also Read: TikTok Prevents Disabled Users’ Videos From Going Viral: Report

Additionally, Instagram is also preparing a new feature to prevent strangers from sliding into your direct messages.

Users will soon be able to restrict new messages from only people and groups they follow. The feature will arrive in the coming weeks. (IANS)