Tuesday August 20, 2019
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New Campaign by Snapchat Takes an Evident Jibe at Rival Instagram

Currently, Snapchat has around 203 million daily active users globally

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Snapchat Logo. VOA

In its latest campaign called #RealFriends, photo-messaging app Snapchat has taken an evident jibe at its rival app Instagram, asserting that close friends choose Snapchat for sharing personal photo-messages.

As part of the #RealFriends campaign, the app posted friendship quotes from celebrities like Muhammad Ali, Joan Jett and Marlena Dietrich alongside the hashtags #realfriends and #friendshipquotes on a yellow background and Snapchat logo, web portal TubeFilter reported on Friday.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

“Today, we’re launching a celebration of the real friends who use Snapchat. Featuring more than 70 snapchatters from 12 different countries, ‘Real friends’ shares the stories behind real friendships around the world,” the company wrote in a blog-post.

Also Read: Samsung Teases new Exynos Chipset Coming on August 7

Featuring 70 snapchatters from 12 different countries, the campaign is planned to expand beyond Instagram onto billboards, television commercials and print ads that would run internationally over the next couple of months, the report said.

Currently, Snapchat has around 203 million daily active users globally. (IANS)

Next Story

Instagram Users to Flag False Content on its Platform

Instagram will use those flags to get a better understanding of misinformation on the platform and to train its Artificial Intelligence to detect false content, Engadget reported

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

Expanding its fact-checking programme, Facebook has started allowing Instagram users to flag false content on the photo-and video-sharing platform.

“I’m proud that, starting today, people can let us know if they see posts on Instagram they believe may be false. There’s still more to do to stop the spread of misinformation, more to come,” Adam Mosseri, Head of Instagram, said in a tweet on Thursday.

According to a report in Poynter.org, while the roll out of the feature has started in the US, it should be available for all international users in about two weeks.

Fact checkers will review the posts once users flag content as false.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

But even if fact checkers flag those content as false, the posts would not be deleted from the platform, said the report.

Such posts will be downplayed on “explore” and “hashtag” pages, Stephanie Otway, an Instagram spokesperson, was quoted as saying.

Also Read: Apple to Bring its New iPhones in September

To flag false misinformation, users will have to click the three-dot menu at the upper right corner of an Instagram post, and then select “it’s inappropriate” and “false information.”

Instagram will use those flags to get a better understanding of misinformation on the platform and to train its Artificial Intelligence to detect false content, Engadget reported. (IANS)