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New Campaign by Snapchat Takes an Evident Jibe at Rival Instagram

Currently, Snapchat has around 203 million daily active users globally

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Snapchat Logo. VOA

In its latest campaign called #RealFriends, photo-messaging app Snapchat has taken an evident jibe at its rival app Instagram, asserting that close friends choose Snapchat for sharing personal photo-messages.

As part of the #RealFriends campaign, the app posted friendship quotes from celebrities like Muhammad Ali, Joan Jett and Marlena Dietrich alongside the hashtags #realfriends and #friendshipquotes on a yellow background and Snapchat logo, web portal TubeFilter reported on Friday.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

“Today, we’re launching a celebration of the real friends who use Snapchat. Featuring more than 70 snapchatters from 12 different countries, ‘Real friends’ shares the stories behind real friendships around the world,” the company wrote in a blog-post.

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Featuring 70 snapchatters from 12 different countries, the campaign is planned to expand beyond Instagram onto billboards, television commercials and print ads that would run internationally over the next couple of months, the report said.

Currently, Snapchat has around 203 million daily active users globally. (IANS)

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Instagram Experiences Highest Outrage While Twitter Reports Least in Q4

The Facebook family of social media sites outage on November 28, 2019 was one of many social outages in Q4 2019

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Instagram
A combined 34,408 Facebook and Instagram users reported outages. Pixabay

Facebook-owned Instagram experienced the highest outage in the fourth quarter of 2019 with 21,682 reports at the peak on November 28, 2019, while Twitter reported the least amount of outage complaints with 15,952 reports at the peak on October 22, 2019, according to a new report on Tuesday.

The Twitter outage lasted only about a half an hour, leaving unable to tweet, retweet, like tweets or access their account at the peak of the outage, according to the findings by Downdetector, a company which tracks outages in technology platforms and social media sites. Facebook also experienced an outage on November 28 with 12,726 reports at the peak. The outage lasted about five hours and affected users across the globe.

“The Facebook family of social media sites outage on November 28, 2019 was one of many social outages in Q4 2019. The outage lasted about five hours and affected users in the US, Germany, Italy and Spain,” said the report titled “What Went Down? The Most Significant Online Service Outages in Q4 2019”.

“A combined 34,408 Facebook and Instagram users reported outages at the peak of the outage,” it added. Facebook’s Messenger app experienced a smaller outage on November 18, 2019 with 8,952 users reporting outages at the peak.

Instagram
Facebook-owned Instagram experienced the highest outage in the fourth quarter of 2019 with 21,682 reports at the peak on November 28, 2019, while Twitter reported the least amount of outage complaints with 15,952 reports at the peak on October 22, 2019. Pixabay

Snapchat, the popular multimedia messaging app was down for five and a half hours on October 14, 2019, leaving users unable to chat, send or receive photos from their friends. At the peak of the outage, 18,252 users from the US reported problems.

The outage was so significant as the hashtag #SnapchatDown was trending on Twitter at the time of the outage.In the mobile operators category, Vodafone was down for about four hours for thousands of users on October 23, 2019.

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At the peak of the outage, 21,065 users, primarily in Germany, reported having problems with their service, said the report. (IANS)