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PM Modi Appoints New Envoy to Kashmir

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Kashmiri protesters run for cover as police use tear smoke to disperse protesters during a clash in Srinagar,Jammu and Kashmir. VOA
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New Delhi, October 24: The center has appointed a new envoy to Kashmir in the hope of promoting peace in the troubled region.

Home Minister Rajnath Singh says former Intelligence Bureau director Dineshwar Sharma has been designated to open talks with Kashmir’s various factions – the first such appointment by Prime Minister Narendra Modi.

“As a representative of the government of India, … Sharma will initiate a sustained interaction and dialogue to understand legitimate aspirations of the people of Kashmir,” Singh said in New Delhi.

Kashmir has been the center of a deadly tug-of-war between India and neighboring Pakistan since the end of British colonial rule in 1947. The Muslim-majority Himalayan territory is divided between the nuclear-armed rivals, but both claim Kashmir in full.

Kashmir rebels have battled Indian forces for decades, demanding either independence or a merger with Pakistan. The rebels have staged a series of attacks on Indian security bases in recent months, including an attack in southern Kashmir in August that left eight security officials dead.(VOA)

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Jammu And Kashmir’s Ad Film Wins Gold At IAA Awards

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

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JAmmu and Kashmir
Sanasar, Jammu and Kasmir- wikimedia commons

A short film on Jammu and Kashmir tourism, launched by the state government, has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA) here.

The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held here on Friday, according to an official statement.

Kashmir
The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 Flickr

IndIAA Awards is the intellectual property of the IAA India chapter, and was instituted in 2015. The award recognises mainstream creative advertising campaigns.

The film highlights the hospitality of Jammu and Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government.

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Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

In 2014, the Union Ministry of Tourism had launched a campaign and won the ‘Blue Elephant’ at ‘Kyoorius Creative Awards’. (IANS)