Google has announced a new feature which would make personalised recommendations of what to watch, including both TV shows and movies, to make its search tool more user-friendly.
The new tool appears only when users search for things such as “what to watch” or “good shows to watch” from their smartphones. Google is making it easier to help users to watch by swiping left to dislike or right to like a particular show or movie.
“When you are settling in for a movie night or figuring out which shows you might want to binge before they return this fall, it’s not always easy to choose from all the options out there. If you’re like me, you have a few different streaming subscriptions, and you might find yourself spending more time browsing across multiple apps than actually watching a movie or TV show,” Matt Sheets, a product manager at Google Search, wrote in a blog post introducing the new tool.
“That is why we created an easy way for you to find recommendations on Google when you search for things like ‘what to watch’. To start, you can choose which TV and movie subscriptions you already have. You will not only get personalised recommendations for what’s available to you but also quickly see where to watch your picks.”
The new search feature is currently available in the US and it is likely to launch in the UK and other markets in the coming months. (IANS)
Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it.
Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times.
“There is no question in my mind that artificial intelligence needs to be regulated. It is too important not to. The only question is how to approach it”.
“Companies such as ours cannot just build promising new technology and let market forces decide how it will be used. It is equally incumbent on us to make sure that technology is harnessed for good and available to everyone,” Pichai wrote.
According to CNET, the timing of the editorial coincides with a big push from Google to reveal some of the results of its own work in AI and bring tools it has developed out into the world.
The Alphabet CEO stressed that “international alignment will be critical to making global standards work” on AI.
We need to take a “principled approach to applying AI, said the company, while offering Google’s “expertise, experience and tools.”
“We need to be clear-eyed about what could go wrong,” he said.
His comments come as lawmakers and governments globally are considering to limit the use of AI in fields such as face recognition system – an issue close to Microsoft President Brad Smith’s heart who has often criticized the technology, urging governments to enact legislation regarding the technology.
“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” said Smith.
Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram, Tesla CEO Elon Musk warned recently.
In his famous debate with former Alibaba Chairman Jack Ma, Musk entered into a lassic argument over the capabilities of emerging technologies like AI.
Musk said that computers will one day surpass humans in “every single way”. He has predicted that a single company that develops “God-like super intelligence” might achieve world domination.