Sunday December 15, 2019
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New Zealand Firms to Pull Ads From Facebook, Google

Spark's move was part of an international response, which also saw Disney and Nestle pull ads from the site

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

A collective of some of New Zealand’s biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques shootings in which the gunman live-streamed his massacre of 50 people.

Using a GoPro camera, the gunman broadcast extremely graphic footage of him shooting people at the Al Noor Mosque via Facebook Live. The livestream was available to watch on social media for hours after the attack.

Besides being livestreamed on Facebook, the video, lasting 17 minutes, was shared repeatedly on YouTube and Twitter, before being removed by the social media giant.

The New Zealand Herald said on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, Spark, has come together to take a stand against the harm caused by unmoderated content on the Internet.

At this stage, it is still unclear how extensive the pull-back will be or for how long the companies are likely to pull their digital ads.

Other brands have also acted independently, The New Zealand Herald reported.

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Facebook: The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content.

Kiwibank suspended all digital advertising on March 15 shortly after the carnage took place at the Al Noor mosque and the Linwood Avenue Masjid that also left over 40 others injured.

On Sunday, New Zealand Prime Minister Jacinda Ardern said that she intended to ask Facebook how the gunman was able to livestream the massacre.

Facebook has on its part said that as many as 1.5 million videos of the attack were removed from its platform in the first 24 hours.

Also Read- Here’s How Motorola Lost its Grip in India

This is not the first time New Zealand companies have pulled ads from these platforms.

Earlier this month, telecom company Spark pulled all its advertising from YouTube over concerns about paedophilic content.

Spark’s move was part of an international response, which also saw Disney and Nestle pull ads from the site. (IANS)

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Facebook Commits $130 mn to Build Global Oversight Board for Ensuring Accountability

Facebook intends to continue funding the board's operations in the future, and these reports will be used to assess the need for additional, substantive and long-term funding

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Facebook said it has established the independent Oversight Board Trust to ensure the board can safeguard its ability to make independent decisions and recommendations. Pixabay

Facebook has made an initial commitment of $130 million to build a global oversight board that will ensure good governance and accountability across its services and platforms.

The initial funding will cover operational costs such as office space, staff and travel expenses and should allow the board to operate for at least its first two full terms, approximately six years, Brent Harris, Director of Governance and Global Affairs at Facebook, said in a statement.

The board will submit a yearly budget to the trust for approval and disbursement of funds.

Annual reports from the board and trust will help to document the health and effectiveness of the board, including its stewardship of these resources.

Facebook intends to continue funding the board’s operations in the future, and these reports will be used to assess the need for additional, substantive and long-term funding.

Last November, Mark Zuckerberg wrote about his vision for what content governance should look like for Facebook.

Facebook said it has established the independent Oversight Board Trust to ensure the board can safeguard its ability to make independent decisions and recommendations.

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Facebook has made an initial commitment of $130 million to build a global oversight board that will ensure good governance and accountability across its services and platforms. Pixabay

“The board will have its own staff, independent from Facebook. To start, we expect this staff to include a director, case managers and dedicated staff members (or contracted services) who can support things such as the board’s communications, legal, human resources and research needs,” said Harris.

ALSO READ: Google Maps Captures Over 10 mn Miles of Street View Imagery

In addition, said Facebook, it will continue to work with outside experts to source and review candidates for board membership, including those who’ve been recommended through the public portal, which we opened in September.

“We are eager to see the Oversight Board take shape and start hearing cases next year,” said Facebook. (IANS)