Wednesday July 17, 2019
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New Zealand Firms to Pull Ads From Facebook, Google

Spark's move was part of an international response, which also saw Disney and Nestle pull ads from the site

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

A collective of some of New Zealand’s biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques shootings in which the gunman live-streamed his massacre of 50 people.

Using a GoPro camera, the gunman broadcast extremely graphic footage of him shooting people at the Al Noor Mosque via Facebook Live. The livestream was available to watch on social media for hours after the attack.

Besides being livestreamed on Facebook, the video, lasting 17 minutes, was shared repeatedly on YouTube and Twitter, before being removed by the social media giant.

The New Zealand Herald said on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, Spark, has come together to take a stand against the harm caused by unmoderated content on the Internet.

At this stage, it is still unclear how extensive the pull-back will be or for how long the companies are likely to pull their digital ads.

Other brands have also acted independently, The New Zealand Herald reported.

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Facebook: The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content.

Kiwibank suspended all digital advertising on March 15 shortly after the carnage took place at the Al Noor mosque and the Linwood Avenue Masjid that also left over 40 others injured.

On Sunday, New Zealand Prime Minister Jacinda Ardern said that she intended to ask Facebook how the gunman was able to livestream the massacre.

Facebook has on its part said that as many as 1.5 million videos of the attack were removed from its platform in the first 24 hours.

Also Read- Here’s How Motorola Lost its Grip in India

This is not the first time New Zealand companies have pulled ads from these platforms.

Earlier this month, telecom company Spark pulled all its advertising from YouTube over concerns about paedophilic content.

Spark’s move was part of an international response, which also saw Disney and Nestle pull ads from the site. (IANS)

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India: CSC Partners with Facebook to Provide Digital Skill Training to Women Village Level Entrepreneurs

India has made dramatic strides in expanding access to affordable mobile broadband in the last few years

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Facebook, Digital Skills, Women
In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India. Pixabay

Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India, on Tuesday announced a partnership with social media giant Facebook to provide digital skill training to women village level entrepreneurs.

In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India.

“India has made dramatic strides in expanding access to affordable mobile broadband in the last few years. We are excited to partner with CSC Academy to create a programme that will build on this success as well as the outstanding community networks that CSC has built over the years,” Ajit Mohan, Managing Director, Facebook India, said while speaking at the CSC Diwas celebration here.

As part of the project CSC will identify and nominate 5,000 women village level entrepreneurs across 10 states – Jammu and Kashmir, Uttar Pradesh, Rajasthan, Chhattisgarh, Jharkhand, Telangana, Bihar, Kerala, Maharashtra and Tamil Nadu.

Facebook, Digital Skills, Women
Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India. Pixabay

These women entrepreneurs will be given training sessions on leveraging various Facebook tools to not just build and grow their business but also on how to train people on the ground.

These entrepreneurs will further help build awareness to ensure that the community is able to learn from each other.

CSC along with Facebook will co-create a curriculum (online and offline) around digital marketing skills and online safety in over 14 regional languages.

“CSC has unleashed entrepreneurs across villages in India, many of them women. With the #DigitalBeti programme, our objective is to arm these village level entrepreneurs with similar digital tool kits that large corporations have access to, and unleash their full potential and their ability to create economic opportunities for themselves and their communities,” Mohan said.

Also Read- Facebook Preparing Launch of Serious Competitor to Short Video-Sharing App TikTok

From just 13,000 women village level entrepreneurs in 2014, today more than 73,000 women entrepreneurs are working across 3.66 lakh CSC centres, IT Minister Ravi Shankar Prasad said. (IANS)