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News Organisations to be Benefitted; as Social Media Giant, Facebook Announces $4.5 mn Investment

A recent announcement made by Facebook to invest an additional $4.5 million towards helping the news industry globally.

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New Facebook tool lets journalists scrutinise political ads. Pixabay
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Facebook has announced to invest an additional $4.5 million towards helping the news industry globally.

The social media giant, that reported more than $5 billion in profit in the second quarter this year, said it will give $3.5 million towards “Facebook Membership Accelerator”, a three-month pilot programme designed to help news organisations with membership models.

“We are going to continue to coach the group of metro news publishers from the pilot programme through the end of this year, and we will reconvene with them in 2019 to focus on subscriber retention,” Campbell Brown, Global Head of News at Facebook, said in a blog post on Thursday.

Facebook also announced to contribute $1 million to the 2018 “NewsMatch” campaign which matches individual donations to more than 100 non-profit newsrooms around the country.

News organisations to be benefitted from Facebook's recent announcement. VOA
News organisations to be benefitted from Facebook’s recent announcement. VOA

“Last year, ‘NewsMatch’ helped make 2017 a record-breaking year for giving to non-profit journalism and we are excited to help NewsMatch expand in 2018,” said Brown.

The “Facebook Membership Accelerator” will help non-profit news organisations and local, independent publishers with membership models build sustainable businesses, by providing supporters access to exclusive content and experiences through memberships.

An earlier “Local News Subscriptions Accelerator” programme from Facebook was designed to test strategies focused on growing digital subscription acquisitions for local publishers.

“We’re encouraged by the early successes of this programme, and proud of the tangible business results that publishers have accomplished so far,” Brown noted.

Facebook to invest an additional $4.5 million towards helping the news industry globally. Pixabay
Facebook to invest an additional $4.5 million towards helping the news industry globally. Pixabay

Facebook said it is also working with publishers across the US and Europe to test support for subscriptions in “Instant Articles”.

“Moving forward, we’ll also be exploring ways to support emerging models like membership directly on Facebook,” said Brown.

Also Read: Facebook announces huge investment to empower community leaders

On Thursday, Facebook announced its first partnership in India with Chennai-based Asian School of Journalism (ACJ).

Part of the Facebook Journalism Project, the partnership will establish a scholarship programme at ACJ and support five students in four career specialisations — print, new media, radio and television. (IANS)

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A Complaint Registered Against Facebook’s Zuckerberg in an UP Court

"This has hurt my sentiments and has hurt national pride," the petitioner has said

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UP court receives complaint against Facebook's Zuckerberg. Pixabay

A complaint has been registered in an Uttar Pradesh court against Facebook founder Mark Zuckerberg and three others for using national symbols and letter heads of President Ram Nath Kovind and Prime Minister Narendra Modi on its site without due permission.

Chief Judicial Magistrate Anand Prakash Singh on Wednesday set November 12 as the next date of hearing when the petitioner lawyer Omkar’s statement would be recorded.

Others named in the complaint are Facebook COO Sheryl Sandberg, Chief Product Officer Chris Cox, Facebook India Head Ajit Mohan.

Facebook
Facebook’s CEO Mark Zuckerberg. VOA

The petitioner has further alleged that the social media giant runs an application which allows certain national symbols to be used without permission.

He has submitted screen shots as evidence.

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The petitioner has demanded that the named persons be punished for this offence as they were not only getting cheap popularity with the use of such symbols but were also earning a lot of money.

“This has hurt my sentiments and has hurt national pride,” the petitioner has said. (IANS)