Thursday May 23, 2019
Home Lead Story “Nike W...

“Nike Wants to Meet Your Feet”, Launches Foot-Scanning Tool on App

The sneaker seller will launch a foot-scanning tool on its app this summer that will measure and remember the length, width and other dimensions of customers' feet.

0
//
nike, foot-scanning tool
FILE - Shoppers look at shoes at the Nike Miami store on the Lincoln Road Mall in Miami Beach, Fla., Sept 4, 2018. The sneaker seller will launch a foot-scanning tool on its app this summer that will measure and remember the length, width and other dimensions of customers' feet. VOA

Nike wants to meet your feet. The sneaker seller will launch a foot-scanning tool on its app this summer that will measure and remember the length, width and other dimensions of customers’ feet after they point a smartphone camera to their toes. The app will then tell shoppers what size to buy each of its shoes in, which Nike hopes will cut down on costly online returns as it seeks to sell more of its goods through its websites and apps.

But Nike will also get something it has never had before: a flood of data on the feet of regular people, a potential goldmine for the shoemaker, which says it will use the information to improve the design of its shoes. Nike mainly relies on the feet of star athletes to build its kicks. “Nikes will become better and better fitting shoes for you and everyone else,” said Michael Martin, who oversees Nike’s websites and apps.

nike, foot-scanning tool
“Nikes will become better and better fitting shoes for you and everyone else,” said Michael Martin, who oversees Nike’s websites and apps. Wikimedia

Nike won’t sell or share the data to other companies, Martin says. And he says shoppers don’t have to save the foot scans to their Nike accounts. But if they do, they’ll only have to scan their feet once and Nike’s apps, websites and stores will know their dimensions every time they need to buy sneakers. Workers at Nike stores will also be equipped with iPods to do the scanning, replacing those metal sizing contraptions.

The challenging part for Nike is convincing people they need to measure their feet in the first place. Most think they already know what their shoe size is, says Brad Eckhart, who was an executive at shoe store chain Finish Line and is now a principal at retail consultancy Columbus Consulting.

nike, foot-scanning tool
The sneaker seller will launch a foot-scanning tool on its app this summer that will measure and remember the length, width and other dimensions of customers’ feet. Wikimedia

But Nike says it gets half a million complaints a year from customers related to fit and sizing. And it admits what many shoppers have already suspected: Each of its shoe styles fit differently, even if they are in the same size. A leather sneaker may be tighter and require a bigger size. Knit ones may be more forgiving. And shoelaces can throw everything off.

ALSO READ: France Welcomes Zuckerberg with Threat of Sweeping New Regulations

Shoe size is “effectively a lie,” said Martin. “And it’s a lie that we’ve perpetuated.” Matt Powell, a sports industry analyst at NPD Group Inc., says the tool might be most valuable for people who want to run or play basketball in their sneakers, since the wrong fit can cause injury. But Powell says most people buy sneakers just to walk around in.

Still, finding the right size is a problem for shoppers: “There really is no industry standard for what is a size 10,” Powell said. (VOA)

Next Story

Will you Tie your Own Shoes or Pay $720 for Nike’s Self-lacing Sneakers?

Nike+ app users will be getting an early access to purchase the self-lacing shoe on November 28 for a limited time

1
Representational image. Pixabay

November 20, 2016: Nike fans are eagerly waiting for the debut of its first self-lacing sneakers.

Nike revealed the price of its self-lacing athletic shoe, the HyperAdapt 1.0 – a whopping $720.
The self-lacing shoe will be available on December 1 in two NYC stores, Nike’s Soho location and at the Nike+ ClubHouse.

NewsGram brings to you current foreign news from all over the world

People who are eager can book appointments there and can try them on, or else they can wait until late December, when the shoes will be available at other stores as well via the Nike+ app.

Representational image. Pixabay
Representational image. Pixabay

Nike+ app users will be getting an early access to purchase the self-lacing shoe on November 28 for a limited time.

The color scheme that will be available on December 1 is black/white-blue lagoon. The metallic silver/black-white sneaker will come out later in that month.

NewsGram brings to you top news around the world today

The Nike HyperAdapt is different from Nike Mag, as that’s a replica of the self-lacing shoes that was worn in Back to the Future by Marty McFly.

Only 89 pairs of Nike Mag were made and were only available to the fans via lottery.
Nike HyperAdapt will be lightweight and will be rechargeable. The self-lacing mechanism of the sneaker works more like that of automatic buckling.

According to CNN, Nike senior innovator Tiffany Beers said, “When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

Check out NewsGram for latest international news updates

LED lights that are there in the sole of the sneaker display the battery life, which lasts somewhat about two weeks.

by NewsGram team