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Nikon Launches its Mirrorless Cameras in India

Nikon is also planning to release a variety of new lenses that would expand its range of high-performance "NIKKOR Z" lenses

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'Z' series full-frame mirrorless cameras to drive 30% sales in India: Nikon. Pixabay
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Japanese imaging giant Nikon on Wednesday brought its Z7 and Z6 full-frame mirrorless cameras to India that will give new wings to professional photographers in the country.

The company also launched three “NIKKOR Z” lenses with a new larger-diametre mount in the country.

Nikon Z7, that will cost Rs 2,69,950, will be available in the country starting September 27 while Nikon Z6 will be available in November at a price of Rs 1,69,950.

“The new cameras are designed to deliver a new standard of optical excellence. Powerful features and Nikon’s quality is what I’m sure our customers will like,” Sajjan Kumar, Managing Director, Nikon India, told IANS here.

“All the products showcase Nikon’s legendary craftsmanship that will let users expand the realm of photographic capabilities,” he added.

Nikon Z7 along with “NIKKOR Z” 24-70mm F/4 S + Mount Adapter FTZ Kit will cost Rs 3,26,950; Z7 with “NIKKOR Z” 24-70mm F/4 S Kit Rs 3,14,950; and Z7 with Mount Adapter FTZ Kit will be available for Rs 2,81,950.

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Representational image.

Nikon Z6 with NIKKOR Z 24-70mm F/4 S + Mount Adapter FTZ Kit will cost Rs 2,26,950; Z6 with NIKKOR Z 24-70mm F/4 S will come for Rs 2,14,950; and Z6 with Z6 Mount Adapter FTZ Kit will be available for Rs 1,81,950.

Nikon “Z mount system” comprises mirrorless cameras with a new, larger-diametre mount as well as compatible “NIKKOR” lenses and accessories.

The “Z mount system” would offer a variety of high-performance lenses, including the fastest lens in the company’s history, with f/0.95.

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The new mount adapter would enable compatibility with “NIKKOR F” mount lenses, thus adding to the variety of choices for photography enthusiasts.

The S-Line is a newly designated grade of “NIKKOR Z” lenses that adhere to a new benchmark in optical performance, creating new definitions of design principles and quality control.

Nikon is also planning to release a variety of new lenses that would expand its range of high-performance “NIKKOR Z” lenses. (IANS)

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Nikon Has Confidence On its Mirrorless Camera For Making Potential Sale

Nikon Z7, that will cost Rs 2,69,950, will be available in the country starting September 27 while Nikon Z6 will be available in November at a price of Rs 1,69,950

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'Z' series full-frame mirrorless cameras to drive 30% sales in India: Nikon. Pixabay

For Tokyo-headquartered Nikon, there is immense potential in the full-frame mirrorless camera segment and the newly-launched “Z-series” line-up will be among its key growth drivers in India.

“Owing to the state-of-the-art features that our “Z” series offers, we are confident that we will achieve 30 per cent of our sales from mirrorless camera segment Year-on-Year (YoY) in the Indian market in the next two years,” Sajjan Kumar, Managing Director, Nikon India, told IANS in an interview.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as compact camera shipments have fallen.

Globally, demand for DSLR cameras is expected to be outpaced by mirrorless cameras soon as the latter are equipped with advanced functionalities. Currently, Nikon and Sony are the leading players in the mirrorless camera segment.

Betting big on a market that is currently dominated by digital single-lens reflex (DSLR) cameras, Nikon believes that both categories — DSLR and full-frame mirrorless– are here to co-exist.

“We are confident that the DSLR and mirrorless category will co-exist. While we work towards expanding our mirrorless segment, we will retain our focus on DSLR as well,” Kumar noted.

The Japanese imaging giant launched its first line of mirrorless cameras in 2011.

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Representational image.

“This is just the beginning. We are coming from a strength of acceptability as a brand, and as a product for consumers. The initial response from the consumers in India is amazing and also from the professional photographers’ point of view,” added Kumar.

However, he did not elaborate whether the company is contemplating to refresh the full-frame mirrorless segment in India anytime soon.

Nikon this week introduced its first full-frame mirrorless cameras — the mid-range Nikon Z6 and the high-range Nikon Z7 — in India.

The company also launched three “NIKKOR Z” lenses under its own brand NIKKOR, featuring a new mount that will enable a new dimension in optical performance.

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The imaging major is also planning to release a variety of new lenses that would expand its range of high-performance “NIKKOR Z” lenses.

Nikon Z7, that will cost Rs 2,69,950, will be available in the country starting September 27 while Nikon Z6 will be available in November at a price of Rs 1,69,950.

“The new cameras are designed to deliver a new standard of optical excellence,” said Kumar. (IANS)