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No Benefit in Breaking up Facebook, Says COO Sandberg

Facebook Co-founder Chris Hughes said the government must hold Mark (Zuckerberg) accountable

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

As the chorus grows to break up Facebook, the social networking platform’s Chief Operating Officer Sheryl Sandberg has said that it won’t serve any purpose.

“You could break us up, you could break other tech companies up, but you actually don’t address the underlying issues people are concerned about,” she told CNBC in an interview on Friday.

“People are concerned about election security, content, privacy and data portability,” Sandberg added.

Several US Senators have called for breaking up the social network amid repeated data breaches and privacy violations on the platform.

Democratic presidential candidate Senator Kamala Harris has stressed that authorities should take a serious look at breaking up Facebook as the social network platform is a “utility that has gone unregulated.

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FILE – Facebook CEO Mark Zuckerberg speaks at a Facebook developer conference in San Jose, California, May 1, 2018. VOA

Another Democratic 2020 candidate Senator Elizabeth Warren has also stressed upon the possibility of breaking up Facebook.

Facebook CEO Mark Zuckerberg, however, rejected these calls, saying the size of the social media giant was actually a benefit to its users and the security of the democratic process.

Facebook has kept aside $3 billion, anticipating a record fine coming from the US Federal Trade Commission (FTC) related to the Cambridge Analytica data scandal that involved 87 million users.

Also Read- Microsoft to Train 15,000 People on Artificial Intelligence by 2022

In an opinion piece in The New York Times last week, Facebook Co-founder Chris Hughes said the government must hold Mark (Zuckerberg) accountable.

“Mark’s personal reputation and the reputation of Facebook have taken a nose-dive,” wrote Hughes, adding that it was time to break up the company. (IANS)

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Facebook Rolls Out an Update to Rank Comments on Public Posts to Make Conversations Meaningful

The users can moderate the comments on their post by hiding, deleting or engaging with comments

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Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted. Pixabay

In a move to make conversations on public posts more meaningful, Facebook has rolled out an update where it will rank comments to promote those that are most relevant to users.

Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted.

“We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends,” Justine Shen, Product Manager at Facebook, said in a statement on Friday.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

The users can moderate the comments on their post by hiding, deleting or engaging with comments. Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

ALSO READ: Facebook Now Expands Ad Breaks to Marathi, Punjabi, Kannada and Telugu

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.

“We want people to see safe and authentic comments. If a comment violates our community standards, we remove it. “We also take into account other signals, like engagement-bait, to address the integrity of information and improve the quality of comments people see,” said Facebook. (IANS)