Wednesday January 22, 2020

Here’s how ‘No Make-Up’ Look Affects Your Skin

A no make-up look might sound interesting but you should not go for it on a regular basis

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No make-up
The "No Make-up" look is the new trend. Pixabay

BY PUJA GUPTA

While scrolling through your Instagram feed you must have come across the new trend of no-makeup-makeup look. But does this “no make-up” look can cause an equal amount of damage to their skin as compared to the regular makeup.

The answer to this question is two fold, says Dr Nirupama Parwanda, Dermatologist and founder of Zolie Skin Clinic.

The first part is a much expected answer, which is yes. There are several reasons why people love make-up and want to do it every day. From giving your confidence a little boost to helping you enhance your best features, make-up has always been your best buddy, Parwanda notes.

make-up
“No make-up” look can cause an equal amount of damage to your skin as compared to the regular makeup. Pixabay

However, there can be many reasons why this best buddy shouldn’t be slathered on your face regularly. We all are aware of the side effects of applying heavy make-up regularly but it is important to know that the “no-makeup-makeup look” is also damaging your skin.

The reason for this is very basic, just because people around you cannot see the multiple layers of makeup doesn’t mean there isn’t any.

If you pay attention to these beauty tutorials, you’ll find beauty gurus explain the reason why this “no-makeup-makeup look” was created. The main purpose behind this look was to look effortlessly flawless every day for the rest of your life.

Interestingly, the reason this look was appreciated by so many people around the world was because the main aim was to enhance and not a cover-up. And the make-up tips were suitable for people with different skin types and shades.

Nevertheless, there was a catch, the people didn’t see how most of the experts were using the same number of beauty products to achieve the flawless end results.

Even though the final look seemed natural no one could deny the number of layers that were caked to achieve that look. This exposed your skin to threats like acne breakouts, dry skin, allergies, dark spots and wrinkles, nothing indifferent from regular makeup, Parwanda points out.

make-up
The main purpose behind this “no make-up” look was to look effortlessly flawless every day for the rest of your life. Pixabay

However, the second part of the answer will tell you why “no-makeup-makeup” look can be your best bet if you cannot let go of your daily habit of doing make-up, she says.

If you are wise enough to choose good quality products that contain fewer chemicals and have certain skin benefits in them then “no-makeup-makeup” isn’t half as disastrous as regular make-up for your skin.

Various products in the market have been crafted for regular use and while these products might not contain everything your skin would love it is certainly a good option.

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Look for products with beneficial ingredients like tea tree, vitamin C, retinol etc. so that your skin can attain certain benefits from your make-up, suggests Parwanda.

Pro tip: Always have a good skin routine where you remove make-up as soon as you enter your home. Always cleanse, tone and moisturize your skin every night before you call it a day. (IANS)

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Here’s why Customization is Important for Skincare

Customization the new face of skincare

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Skincare Customization
Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology. Pixabay

Mass produced skincare products are not effective on everyone, are they? If you have been using the same or similar products for many years without seeing results, then it is likely that you are using a mass produced solution that does not suit your skin. In the article, you will find some beauty tips for skin.

No matter what the product label reads, the ingredients, their concentration and overall formulation matter most for a successful skincare regimen. Your skin’s characteristics are unique to you, just like your fingerprints, whether oily, dry, normal or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness.

Growing consumer awareness is bringing about a change in the product and marketing approach of skincare brands. The one-size-fits-all approach is now pass� and most brands are offering some degree of customization, either through ‘clean beauty’ marketing concepts or through the promise of customized ingredients.

Skincare Customization
Customization and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Pixabay

Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology and the abundance of data to focus more on the consumer. Mr. Chaitanya Nallan, Co-Founder & CEO of SkinKraft talks about why customization is important.

Hyper-Customization and Co-Created Products

Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. For more than a decade now, the skin care industry has consistently fallen short in delivering the promise of glowing and healthy skin.

Customized skin care and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Technology makes it possible for this super-specialized approach to skin care available for mass audiences. With technology, unique customer information like skin type, problems, lifestyles, environment, geographic location et cetera, make it possible for dermatologists to offer highly individualized remedies.

A report released by Redseer Consulting in 2017 states that the Indian cosmetic industry is expected to grow $20 billion by 2015, with a CAGR of 25 percent. The global cosmetics industry on the other hand is growing at a CAGR of 4.3 percent and is expected to reach $450 billion by 2024.

This means that India will become one of the top five global markets by 2025. A confluence of three significant trends: mass internet adoption enabling feedback loops and user input, Artificial Intelligence enabled understanding of ingredient effectiveness and modern manufacturing technologies will cause a significant shift in the next 5-10 years.

Skincare Customization
Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. Pixabay

Dermatologists are increasingly seeing customization as the future. They have constantly laid emphasis on the fact that for nearly 2,000 skin disorders, the market is flooded with over 20,000 treatments, yet finding right solution is close to impossible. Just as skin problems are not skin deep, so are their solutions. Customization brought about through technology is a reliable solution that helps find the root problem and approach its treatment holistically.

Over the past few years, customizable products have made their mark in the beauty industry because they offer very specific and real solutions to persistent problems. For years now, women trying to find even basic skincare products are caught up in an unrewarding cycle of experimentation.

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Generic formulations catering to the mass market are frustrating to consumers as they are ineffective in solving the problems of complex skin types. Several factors including skin type, skin support systems, pigmentation levels, skin damage levels, hydration levels etc. make an individual’s skin unique and therefore the solutions needed are unique too. (IANS)