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Valentine's Day, which is celebrated every Feb. 14, is a day when people show their affection for another person or people by gifting them with cards, flowers, sweets or some other expression of love or appreciation. Pixabay

Fewer Americans appear to be celebrating Valentine’s Day now as opposed to a decade ago.

The National Retail Federation says that 10 years ago, more than 60 percent of adults planned to celebrate the day that’s dedicated to love, but that number has dropped to just over half in 2019.


Valentine’s Day, which is celebrated every Feb. 14, is a day when people show their affection for another person or people by gifting them with cards, flowers, sweets or some other expression of love or appreciation.

In 2009, 72 percent of adults between the ages of 18 and 34 said they expected to celebrate Valentine’s Day, while 65 percent of people ages 35 to 54 planned to mark the day with their sweetheart.


File — Americans are expected to spend $1.9 billion on flowers for Valentine’s Day 2019. VOA

Today, just over half of people in those age brackets — between 52 and 53 percent — plan to do something for Valentine’s.

The main reasons people don’t want to celebrate Valentine’s Day is because they think it’s over-commercialized, don’t have anyone to celebrate with, or have just lost interest, according to a 2017 poll conducted by NRF.

Some of those who expect to mark Valentine’s Day will give sweets to their sweetie. It’s a tradition to indulge in candy on Valentine’s, to give and receive it. Americans are expected to spend over $1.8 billion on Valentine’s Day candy in 2019.

Those who do celebrate Valentine’s Day will be spending more, according to the NRF, an average of $162 per person, more than $20.7 billion overall.

That could be because more younger people are increasingly interested in giving the gift of an “experience” rather than the traditional flowers, candy or jewelry.

About one-fourth of people who plan to mark Valentine’s Day will say “I love you” with an experience such as concert tickets or a day at the spa. They’re interested in creating a special memory or simply want to be unique.


About one-fourth of people who plan to mark Valentine’s Day will say “I love you” with an experience such as concert tickets or a day at the spa. Pixabay

Memories can be expensive to make. The biggest Valentine’s Day spenders, people between the ages of 35 and 44, will spend an average of $279.14 each, while those ages 25 to 34 will spend about $239.07.

People who are often recognized by others on Valentine’s Day include spouses, significant others, children, parents, friends, co-workers and teachers.

ALSO READ: Edible Marijuana May Affect Heart Health in Elderly, Says Study

And pets. Americans are expected to spend $886 million on their furry companions this Valentine’s Day. (VOA)


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On the opening day of the wrestling competition, Ravi Kumar defeated Bulgaria's Georgi Vangelov 14-4 on technical superiority to reach the last-four in the men's 57kg category, while compatriot Deepak Punia overcame China's Zushen Lin 6-3 on points to advance to the semifinals.

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Ravi Kumar landed attack after attack and went 13-2 up, winning the bout by technical superiority with minutes to spare. In wrestling, building up a 10-point lead over the opponent results in a victory by technical superiority.

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Punia, who had also suffered an elbow injury just before the Games, was slow at the start but came into his own as the bout progressed, inflicting takedowns at regular intervals to earn points.

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