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No! Youngsters are not leaving Facebook

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New York: Young people are still quite hooked to Facebook, the media reported, refuting the popular belief that youngsters are increasingly abandoning the social media giant.

While investors and the media, in 2015, panicked that Facebook would experience a mass exodus of young people, nearly every internet-wielding millennial — those born after 1980s and now in their 30s — are still obsessively using Facebook on a regular basis, the report said.

Millennials spend more than 2.5 times as many minutes on Facebook as they do on its closest competitor Snapchat, Recode.net reported on Wednesday.

Facebook still has young people, which explains its market cap of nearly $340 billion, the report stated.

The report is based on data from comScore — an US-based Internet analytics company, which showed the percentage of 18- to 34-year-old Internet users who frequent each major social network each month. It also showed the time users spend with each service.

Nearly 100 percent of people aged 18 to 34 in US use the social network as of December 2015.

The data also revealed that Facebook users are on the site (or app), on an average for more than 1,000 minutes a month. Snapchat comes second with under 400 minutes.

Moreover, the data showed that people older than 35 love Facebook almost as much as young people do – and they don’t care about any other social networks. (IANS)

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400 mn People Using Facebook Watch Monthly

The company also announced that "Ad Breaks" are now available to eligible Pages in 40 countries around the world

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Facebook
400 mn using Facebook Watch, now available on desktop. Pixabay

Over 400 million people are using video-on-demand service Facebook Watch monthly and 75 million people daily who spend at least one minute on Watch, the social networking platform has announced.
Launched in the US in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised “Watch Feed” that carries a collection of recent videos from the pages they follow.

“Well, 2018 was a big year for Facebook Watch. Watch launched in every country around the world, the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals,” Fidji Simo, Head of Video, said in a blog post on Thursday.

In August, Facebook rolled out Watch globally on mobile and now, the service is also available on desktop and Facebook Lite, the company announced.

On an average, 75 million daily visitors spend more than 20 minutes in Watch.

“Since the Summer we have been working to bring ‘Watch Party’ to everyone on Facebook.

Facebook
Facebook, social media. Pixabay

“We’ve seen it really take off — there have been more than 12 million Watch Parties in Groups alone, and Watch Parties garner eight times more comments than regular videos in Groups,” said Facebook.

The company is also working to unify the video experience across Facebook.

Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more.

“We want to make the experience of watching video feel immersive, no matter where you discovered it. As part of this effort, we’ll be testing a few things in the coming months,” informed Simo.

Also Read- Google Launches New Shopping Search Features For Indian Users

The company also announced that “Ad Breaks” are now available to eligible Pages in 40 countries around the world.

“We’ll bring Ad Breaks to video creators in more countries around the world, and will test new Ad Breaks placements, like in livestreams from gaming creators,” Simo said, adding that the company would provide advertisers with more options to tailor their video ad campaigns and connect with target audience. (IANS)