New York: Young people are still quite hooked to Facebook, the media reported, refuting the popular belief that youngsters are increasingly abandoning the social media giant.
While investors and the media, in 2015, panicked that Facebook would experience a mass exodus of young people, nearly every internet-wielding millennial — those born after 1980s and now in their 30s — are still obsessively using Facebook on a regular basis, the report said.
Millennials spend more than 2.5 times as many minutes on Facebook as they do on its closest competitor Snapchat, Recode.net reported on Wednesday.
Facebook still has young people, which explains its market cap of nearly $340 billion, the report stated.
The report is based on data from comScore — an US-based Internet analytics company, which showed the percentage of 18- to 34-year-old Internet users who frequent each major social network each month. It also showed the time users spend with each service.
Nearly 100 percent of people aged 18 to 34 in US use the social network as of December 2015.
The data also revealed that Facebook users are on the site (or app), on an average for more than 1,000 minutes a month. Snapchat comes second with under 400 minutes.
Moreover, the data showed that people older than 35 love Facebook almost as much as young people do – and they don’t care about any other social networks. (IANS)
A confidential Facebook document reviewed by The Intercept has revealed that the social networking giant is offering private data of its users without their knowledge or consent to 100 different telecom companies and phone makers in 50 countries.
Confidential documents seen by the website showed late Monday that Facebook is helping operators and phone makers “create targeted advertising by supplying them with surveillance data slurped directly from users’ smartphones”.
Not only that, the social networking giant is also collecting data from its main iOS and Android apps, Messenger and Instagram apps — even snooping into the phones of children as young as 13.
Through a tool called “Actionable Insights”, Facebook is allegedly collecting data including technical details about smartphones, cellular and Wi-Fi networks used by Facebook users, locations visited social groups and interests.
Facebook reacted in a statement late Monday: “We do not, nor have we ever, rated people’s credit worthiness for Actionable Insights or across ads, and Facebook does not use people’s credit information in how we show ads”.
According to the report, “the data has been used by Facebook partners to assess their standing against competitors, including customers lost to and won from them, but also for more controversial uses like racially targeted ads”.
Facebook launched “Actionable Insights” tool last year “to address the issue of weak cellular data connections in various parts of the world.”
“The confidential Facebook document shows how the programme, ostensibly created to help improve underserved cellular customers, is pulling in far more data than how many bars you’re getting,” said the report.
“The Facebook mobile app harvests and packages eight different categories of information for use by over 100 different telecom companies in over 50 different countries around the world, including usage data from the phones of children as young as 13,” the report claimed.
These categories include use of video, demographics, location, use of Wi-Fi and cellular networks, personal interests, device information, and friend homophily, an academic term of art.
From these categories, a third party vendor could learn an extraordinary amount about patterns of users’ daily life.
The news came after Facebook’s photo-sharing service Instagram saw itself in trouble as personal data of millions of celebrities and influencers were allegedly exposed on its platform in a massive database that was traced to Mumbai-based social media marketing firm Chtrbox.
The database contained 49 million records of several high-profile influencers, including prominent food bloggers, celebrities and other social media influencers, TechCrunch reported. (IANS)