Tuesday June 18, 2019
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Nokia Launches Nokia 8.1 With ‘Pure Display’ Screen Technology

The phone comes with 4GB RAM, 64GB internal storage and 3500mAh battery with 18W fast charging

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Nokia to cut jobs, says slow 5G progress not cause for layoffs.

HMD Global that makes and sells Nokia phones has launched Nokia 8.1 in its value flagship smartphone line-up with “PureDisplay” screen technology at an event here.

The device would be available in blue/silver, steel/copper and iron/steel colour variants, starting in mid-December for 399 euros (roughly Rs 32,000).

It is an Android One smartphone, which means it will have the latest Android version and regular security updates.

“We’ve seen great success in the value flagship category. With the Nokia 8.1, we are pushing the boundaries in this segment. We offer accelerated performance with a first-class processor architecture, dual cameras with an industry-leading sensor, OIS and ZEISS Optics for low-light imaging and our new PureDisplay HDR screen technology,” Juho Sarvikas, Chief Product Officer, HMD Global, said in a statement.

The device features a 12MP main camera with ZEISS Optics, Optical Image Stabilisation (OIS) superfast autofocus.

Nokia
Representational image. (IANS)

There’s a 20MP front camera for selfies too.

The Nokia 8.1 is the first Nokia smartphone to launch with Android 9 Pie out of the box.

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“As an important partner for Google, HMD Global has enabled a diverse portfolio of Android One devices with a software experience that is fresh and secure. We’re thrilled to continue our partnership with HMD Global on the new Nokia 8.1, the brand’s first device with Android 9 Pie out of the box,” said Jon Gold, Director of Android One Partnerships, Google.

The phone comes with 4GB RAM, 64GB internal storage and 3500mAh battery with 18W fast charging. (IANS)

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Need to be Here in the Game for Long-term: Nokia

"It is a phone that will last, and it is also affordable with a dedicated Google Assistant button," Mehta said

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Old Nokia mobile phones are placed on a shelf inside of a private museum of phones in Dobsina, Slovakia
Old Nokia mobile phones are placed on a shelf inside of a private museum of phones in Dobsina, Slovakia. VOA

HMD Global, which makes and markets the iconic Nokia brand of mobile handsets, on Thursday said that it was in the game for the long-term.

“We had a good 2018 but there’s still lot of work to be done. We still need to grow and we’re in it for the long-term. We’re building the foundation of the Nokia brand and we’ll continue to launch devices and offer experiences to our consumers,” Ajey Mehta, Vice President and Country Head-India, HMD Global, told IANS in an interview.

“And we’ll continue to increase our share in the market,” said Mehta.

In 2016, HMD Global got the licence to sell Nokia-branded devices for the next 10 years.

The handset-maker launched more than 10 smartphones in India placed across Rs 5,000-Rs 25,000 price segment in 2018 and has followed the Android One route by partnering closely with Google.

Being part of the Android One programme means the devices will have the latest Android version and regular security updates.

Nokia has made several small to medium-sized acquisitions as part of a strategy to build up a standalone software business to deliver higher profit margins than its classic communications hardware products.
Headquarter of Nokia. Wikimdedia Commons

According to International Data Corporation (IDC), Nokia 1 was the leading handset in sub $75 segment in the second quarter of 2018.

“If you see closely, 70-80 per cent of our phones were launched in the Rs 5,000-Rs 20,000 price segment in India. We saw the maximum engagement and the maximum results between Rs 8,000-Rs 15,000 price bracket in the country.. that’s the price band that worked for us well,” emphasised Mehta.

However, unlike smartphones, Nokia-branded feature phones are a hit in the Indian market.

“We’ve been continuously growing in the feature phone market. Nokia 130, Nokia 150 and Nokia 3310 continue to fire very well for us. Nokia 105, which was at a comparatively lower price point, sold higher volumes,” he said.

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The handset maker is also working to localise its manufacturing “as much as possible”. The Finland-based firm currently assembles Nokia-branded devices at a Foxconn plant close to Chennai.

The company unveiled its budget Nokia 2.2 in India on Thursday under an offer price of Rs 6,999 for the 2GB+16GB storage variant and Rs 7,999 for 3GB+32GB storage variant.

“It is a phone that will last, and it is also affordable with a dedicated Google Assistant button,” Mehta said. (IANS)