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Finally, the light at the end of the tunnel for the cinema exhibition trade as the Government at the Centre has decided to allow cinema halls to reopen from mid-October. In these last few months, the Covid-19 pandemic has caused great harm to all aspects of life. The reopening directive also applies to gymnasiums, restaurants, and shopping malls. All these will have to operate with 50 percent capacity along with other precautionary restrictions.
Although there is no letdown in the number of coronavirus cases, the logic is that the economy can’t be on standstill forever. These enterprises engage thousands of workers. There has been no movement of money, let alone circulation. An economy works on how many times a rupee circulates in a year. Sadder still, with lockdown, many or most in India had no money to buy basics. They may be the lowest rung in the economic ladder but they are the ones who crank the motor into motion.
For as long as six months, there was no economic movement. It has been a huge setback to economies of countries all over the world. No country can be locked down forever and normalcy has to return gradually. Since the first total lockdown in March, the easing of lockdown has come in phases. This directive of letting cinema halls along with certain other services is the fifth of the lockdown relaxations to come. To be candid, the Covid-19 cases and fatalities may not have varied in numbers during the lockdown than when the reopening process started.
Those concerned would be happy that finally, they are getting back into the business. Of course, all those services that will restart will have to face a major problem finding a workforce.
These enterprises no longer employ supporting staff directly but outsource the work to agencies. That way, you don’t deal with individuals but just with one agency that provides you the workforce. There is no permanent staff. It is more convenient to let a third party handle your problems. That protects you from trade unions and strikes by workers.
This is something the Indian business community learned the hard way. A union leader may often get despotic and paralyze a trade or an industry. Mumbai’s cloth mills are the biggest example ever. So, outsourcing the job workers is a wise way to work.
Sadly for the workforce, during the lockdown, they were left high and dry. Nobody took their responsibility or looked after their livelihood. With restrictions imposed, not as many workers engaged by a cinema property will be needed now.
As for cinema halls, having been allowed to reopen is not even half the story as far as cinema properties are concerned. There are a lot of hurdles to cross.
The restrictions on the cinema halls are actually not conducive to business, and the property owners may realize that lockdown was less loss-making than such conditional reopening.
The conditions under which the cinemas are allowed to function effectively October 15, 2020, don’t quite make a business promoting model.
To start with, the cinemas in the containment zones can’t be reopened. Cinemas will function at 50 percent of their seating capacities. To add to the problems of cinema properties, they have to contend with the initial reluctance of the audience to come in, in the first place.
Of course, it will add to the routine of the workers at the cinemas to scan and sanitize every patron who enters. That is beside the exercise of sanitizing the cinema halls before and after every show.
Most of all, how about the supply against recovery? At 50 percent occupancy, you may just pretend that you are back in the business but, business is about making money, and this does not quite seem to be the right formula.
Then, there is the question of supply. Where are the ready films to feed the cinema halls anymore? The OTT streaming platforms have bought out all the ready to screen content that was available in the market. Not all the content the OTT bought out was worthy of cinema hall playtime. The cinema chain holders wouldn’t even have touched them under normal circumstances. But, on OTT, who cares?
On Friday, for instance, cinema halls are scheduled to screen new releases like “Unbroken” in English and “Halal Love Story”. There is a line-up of Hindi language films like “Comedy Couple”, “Love Story”, “Big Bull”, “Dracula Sir”, “Guldasta”, and “Kaale Khuhi” along with regional films like “Putnam Pudhu Kaalai” (Tamil) and “Rawkto Rawhoshyo” (Bengali). The films listed for November release in all languages on the online ticket booking site, bookmyshow.com, go into a hundred plus!
This should look like a windfall for the cinema halls. But as far as Hindi films go, there is little that can provide solace to the cinema chain holders. No film slated for an immediate release shows drawing power, let alone staying power. If the viewers do decide to visit cinema halls, the government directive allows only 50 percent occupancy. Again, the makers of few big bill movies with stars who command a draw have decided to wait till summer 2021 to release their films. With no scope to increase admission rates, it does not look like the cinema exhibition trade is due to turn profitable anytime soon.
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Yet, the biggest problem for the cinema halls is that while allowing the cinema business to reopen with Unlock 5 guidelines, the Centre has left the final decision to the state governments. Not all state governments are inclined to go ahead just yet.
While some states have decided to wait till October 30, so far the state governments of Delhi, Uttar Pradesh, Punjab, West Bengal, Chhattisgarh, Uttarakhand, Bihar, Goa, Himachal Pradesh, Karnataka, and Gujarat have agreed to go ahead with the reopening of cinemas. (IANS)
Achieving soft, beautiful and happy skin is a dream for most of us or at least a long-pending item on our wish list. While there are lot of suggestions, a laundry list of do's and don'ts to follow, there are some basics that don't change. We have to understand that happy skin is a holistic process that requires one to work on building healthy habits combined with good skincare.
Here's a ready reckoner by ITC Fiama of tried and tested skincare habits that will serve as a reminder that skincare doesn't need to be complicated, it just needs to be consistent.
* Cleanse & Moisturise -- The first and the simplest step towards healthy skin is regular cleansing and moisturising, it is advisable to use a moisturizing body soap that ensures your skin gets the right nutrients and remains supple and nourished. A great product suited to this requirement is Fiama Gel Bathing Bar, which is enriched with nature's goodness. Fiama's bathing bars come in 5 variants and they help moisturize the skin making it appear soft, happy and bouncy.
The first and the simplest step towards healthy skin is regular cleansing and moisturising. | Photo by Humphrey Muleba on Unsplash
* Balanced Diet -- Healthy skin is an outcome of a balanced diet. The food we eat provides the building blocks for healthy functioning of our bodies. Our diet has everything to do with the health of our skin. The nutrients, minerals, and proteins found in food support collagen production and healthy cell membranes, and protect skin from harmful stressors, such as UV exposure.
Healthy skin is an outcome of a balanced diet. | Photo by Sam Moqadam on Unsplash
* Smile -- While most of us hate the idea of having crow's eyes and lines while we smile. We rarely realize the benefits of a simple smile. When we smile the blood flow gets better, and the skin receives more oxygen and nutrients. This can help you develop a healthier complexion alternately it also leaves you stress free making you look happy and radiant.
When we smile the blood flow gets better, and the skin receives more oxygen and nutrients. | Photo by Lesly Juarez on Unsplash
* Drink Enough H20 -- With our bodies comprising of 70 per cent water, drinking sufficient amount of water is the easiest way to keep your skin healthy and hydrated. Drinking adequate water helps flush out toxins from our bodies, preventing pimples and acne and boosting the skin's elasticity. No wonder, water is called the elixir of life.
Drinking adequate water helps flush out toxins from our bodies, preventing pimples and acne and boosting the skin's elasticity. | Photo by Bluewater Sweden on Unsplash
* Move Your Body -- Along with cleansing and proper nutrition, another aspect which is important for happy skin is movement. When we move or burn calories, the body produces chemicals called endorphins. These endorphins interact with the receptors in the brain and trigger positive feelings and happy thoughts. This feeling of pure happiness and joy reflects on the skin, thus having the power to completely change your mood and keep you and your skin beaming. (IANS/ MBI)
When we move or burn calories, the body produces chemicals called endorphins. | Photo by Joanna Nix-Walkup on Unsplash
Keywords: Skin, soft, happy, healthy, food, move, calories, water, smile, moisturise, water, cleanse
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