Never miss a story

Get subscribed to our newsletter


×
Cinema is set to reopen from 15th October. Pixabay

Finally, the light at the end of the tunnel for the cinema exhibition trade as the Government at the Centre has decided to allow cinema halls to reopen from mid-October. In these last few months, the Covid-19 pandemic has caused great harm to all aspects of life. The reopening directive also applies to gymnasiums, restaurants, and shopping malls. All these will have to operate with 50 percent capacity along with other precautionary restrictions.

Although there is no letdown in the number of coronavirus cases, the logic is that the economy can’t be on standstill forever. These enterprises engage thousands of workers. There has been no movement of money, let alone circulation. An economy works on how many times a rupee circulates in a year. Sadder still, with lockdown, many or most in India had no money to buy basics. They may be the lowest rung in the economic ladder but they are the ones who crank the motor into motion.


For as long as six months, there was no economic movement. It has been a huge setback to economies of countries all over the world. No country can be locked down forever and normalcy has to return gradually. Since the first total lockdown in March, the easing of lockdown has come in phases. This directive of letting cinema halls along with certain other services is the fifth of the lockdown relaxations to come. To be candid, the Covid-19 cases and fatalities may not have varied in numbers during the lockdown than when the reopening process started.

Those concerned would be happy that finally, they are getting back into the business. Of course, all those services that will restart will have to face a major problem finding a workforce.

These enterprises no longer employ supporting staff directly but outsource the work to agencies. That way, you don’t deal with individuals but just with one agency that provides you the workforce. There is no permanent staff. It is more convenient to let a third party handle your problems. That protects you from trade unions and strikes by workers.


Cinema reopening now no longer employ supporting staff directly but have sourced the work to agencies. Unsplash

This is something the Indian business community learned the hard way. A union leader may often get despotic and paralyze a trade or an industry. Mumbai’s cloth mills are the biggest example ever. So, outsourcing the job workers is a wise way to work.

Sadly for the workforce, during the lockdown, they were left high and dry. Nobody took their responsibility or looked after their livelihood. With restrictions imposed, not as many workers engaged by a cinema property will be needed now.

As for cinema halls, having been allowed to reopen is not even half the story as far as cinema properties are concerned. There are a lot of hurdles to cross.

The restrictions on the cinema halls are actually not conducive to business, and the property owners may realize that lockdown was less loss-making than such conditional reopening.

The conditions under which the cinemas are allowed to function effectively October 15, 2020, don’t quite make a business promoting model.


The reopening of the cinema includes all the safety measures like social distancing, proper sanitization. Unsplash

To start with, the cinemas in the containment zones can’t be reopened. Cinemas will function at 50 percent of their seating capacities. To add to the problems of cinema properties, they have to contend with the initial reluctance of the audience to come in, in the first place.

Of course, it will add to the routine of the workers at the cinemas to scan and sanitize every patron who enters. That is beside the exercise of sanitizing the cinema halls before and after every show.

Most of all, how about the supply against recovery? At 50 percent occupancy, you may just pretend that you are back in the business but, business is about making money, and this does not quite seem to be the right formula.

Then, there is the question of supply. Where are the ready films to feed the cinema halls anymore? The OTT streaming platforms have bought out all the ready to screen content that was available in the market. Not all the content the OTT bought out was worthy of cinema hall playtime. The cinema chain holders wouldn’t even have touched them under normal circumstances. But, on OTT, who cares?


OTT streaming platforms have bought out all the ready to screen content that was available in the market before the cinema reopening. Pixabay

On Friday, for instance, cinema halls are scheduled to screen new releases like “Unbroken” in English and “Halal Love Story”. There is a line-up of Hindi language films like “Comedy Couple”, “Love Story”, “Big Bull”, “Dracula Sir”, “Guldasta”, and “Kaale Khuhi” along with regional films like “Putnam Pudhu Kaalai” (Tamil) and “Rawkto Rawhoshyo” (Bengali). The films listed for November release in all languages on the online ticket booking site, bookmyshow.com, go into a hundred plus!

This should look like a windfall for the cinema halls. But as far as Hindi films go, there is little that can provide solace to the cinema chain holders. No film slated for an immediate release shows drawing power, let alone staying power. If the viewers do decide to visit cinema halls, the government directive allows only 50 percent occupancy. Again, the makers of few big bill movies with stars who command a draw have decided to wait till summer 2021 to release their films. With no scope to increase admission rates, it does not look like the cinema exhibition trade is due to turn profitable anytime soon.

ALSO READ: Wishes Pour In as Rekha Turns 66

Yet, the biggest problem for the cinema halls is that while allowing the cinema business to reopen with Unlock 5 guidelines, the Centre has left the final decision to the state governments. Not all state governments are inclined to go ahead just yet.

While some states have decided to wait till October 30, so far the state governments of Delhi, Uttar Pradesh, Punjab, West Bengal, Chhattisgarh, Uttarakhand, Bihar, Goa, Himachal Pradesh, Karnataka, and Gujarat have agreed to go ahead with the reopening of cinemas. (IANS)


Popular

Photo by febri sym on Unsplash

Achieving soft, beautiful and happy skin is a dream for most of us or at least a long-pending item on our wish list.

Achieving soft, beautiful and happy skin is a dream for most of us or at least a long-pending item on our wish list. While there are lot of suggestions, a laundry list of do's and don'ts to follow, there are some basics that don't change. We have to understand that happy skin is a holistic process that requires one to work on building healthy habits combined with good skincare.

Here's a ready reckoner by ITC Fiama of tried and tested skincare habits that will serve as a reminder that skincare doesn't need to be complicated, it just needs to be consistent.


* Cleanse & Moisturise -- The first and the simplest step towards healthy skin is regular cleansing and moisturising, it is advisable to use a moisturizing body soap that ensures your skin gets the right nutrients and remains supple and nourished. A great product suited to this requirement is Fiama Gel Bathing Bar, which is enriched with nature's goodness. Fiama's bathing bars come in 5 variants and they help moisturize the skin making it appear soft, happy and bouncy.

Keep Reading Show less
Photo by Pixabay

It is true that street performances has been existing in India since ancient times. But, it was Philip Astley who brought the concept of circus in India in the 1880s. Interestingly, Astley is known as the father of modern circus.

Birth of the Great Indian Circus

Keep Reading Show less
Unsplash

API security testing is a process that checks API functions for security vulnerabilities.

By- Naman Rastogi

The first thing to understand about API security testing is that it is not a one-size-fits-all process. Testers must take into account the scope of the project, as well as the specific needs of developers and end-users. This article will provide you with some basic guidelines for an API security testing program. It will also outline some API security tests that you should consider including in your API testing process.

Keep reading... Show less