Saturday March 23, 2019

Now a reality show for folk singers on national television

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By NewsGram Staff-Writer

The lovers of folk music are having a happy-time as for the first time on Indian national television an exclusive reality show is being aired for promoting the talent of folk singers from all across the nation. The show ‘Maati Ke Laal’ has been started with the aim of providing exposure to budding regional talents. The show kicked off on government’s DD Kisan channel from 22nd August.

This idea was brained and conceptualized by senior journalist and writer Pankaj Shukl who thinks that a show like this is the need of the hour as it would help the local artists in gaining fame of international level.

Pankaj Shukl with Annu Kapoor at the set of Maati Ke Laal
Pankaj Shukl with Annu Kapoor at the set of Maati Ke Laal

It is a fresh concept and that is why gaining the public interest. The auditions for the show were conducted across 16 states. The selected participants will go through four rounds before entering the grand finale. ‘Maati Ke Laal’ will feature singers competing with each other for the prestigious title of ‘the biggest folk star’.

Veteran actor Annu Kapoor and folk singer Ila Arun will judge this show which will promote tunes that are generally sung during rituals like marriages etc. Also, the indigenous title of the show takes the audiences back to the roots of rural India and that is why the show is so far well received.

Shukl added, “The program will help folk music in rejuvenating itself and establishing a new identity in the mind of the viewers. It provides a platform to every amateur singer around the remote localities for exhibiting their talent.”

Next Story

IPRS and Google Sign Music Licensing Deal For India

YouTube has a strong and pioneering role to play in encouraging creators and connecting them with markets and users

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

Mumbai-based Indian Performing Right Society Limited (IPRS) that represents composers, lyricists and music publishers on Tuesday granted a license to Google to utilise the group members work in India across Google-owned YouTube and related services.

“The IPRS-Google agreement is a historic milestone for Indian authors and music composers as well as music publishers. I congratulate and thank Google for backing Indian artistes, music publishers and the creative fraternity in such a strong way in India,” lyricist and scriptwriter Javed Akhtar, Chairman of IPRS, said in a statement.

YouTube has a strong and pioneering role to play in encouraging creators and connecting them with markets and users, Akhtar added.

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According to Christophe Muller, Global Head of Music Licensing, YouTube, this is yet another step in YouTube’s ongoing commitment to ensure that writers, composers and publishers continue to be paid fairly.

“We’re pleased to have reached this important agreement with IPRS that will bring more value to songwriters and artists, and deliver an incredible experience to music fans in India,” said Muller. (IANS)