Thursday April 9, 2020

Now a reality show for folk singers on national television

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By NewsGram Staff-Writer

The lovers of folk music are having a happy-time as for the first time on Indian national television an exclusive reality show is being aired for promoting the talent of folk singers from all across the nation. The show ‘Maati Ke Laal’ has been started with the aim of providing exposure to budding regional talents. The show kicked off on government’s DD Kisan channel from 22nd August.

This idea was brained and conceptualized by senior journalist and writer Pankaj Shukl who thinks that a show like this is the need of the hour as it would help the local artists in gaining fame of international level.

Pankaj Shukl with Annu Kapoor at the set of Maati Ke Laal
Pankaj Shukl with Annu Kapoor at the set of Maati Ke Laal

It is a fresh concept and that is why gaining the public interest. The auditions for the show were conducted across 16 states. The selected participants will go through four rounds before entering the grand finale. ‘Maati Ke Laal’ will feature singers competing with each other for the prestigious title of ‘the biggest folk star’.

Veteran actor Annu Kapoor and folk singer Ila Arun will judge this show which will promote tunes that are generally sung during rituals like marriages etc. Also, the indigenous title of the show takes the audiences back to the roots of rural India and that is why the show is so far well received.

Shukl added, “The program will help folk music in rejuvenating itself and establishing a new identity in the mind of the viewers. It provides a platform to every amateur singer around the remote localities for exhibiting their talent.”

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Global Online Music Streaming Platforms Witness 32% Increase in Subscriptions, Spotify Tops With 31% Share

The online music streaming subscription is expected to grow more than 25 per cent (YoY) to exceed 450 million subscriptions by the end of 2020

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Spotify
Spotify topped with 31 per cent share of the total revenue and a 35 per cent share of the total paid subscriptions. Wikimedia Commons

Global online music streaming subscriptions witnessed 32 per cent jump year-on-year (YoY), reaching 358 million subscriptions in 2019, according to a new report.

Spotify topped with 31 per cent share of the total revenue and a 35 per cent share of the total paid subscriptions. Apple Music followed with 24 per cent share of total revenues in the industry and 19 per cent share of the total paid subscriptions, according to the report from Counterpoint Research.

At third place, Amazon Music subscriptions reached 15 per cent share in 2019, compared to 10 per cent in 2018. “Paid subscriptions grew 32 per cent YoY compared to 23 per cent YoY growth of total monthly active users (MAUs). This suggests people are ready to pay for music streaming for a hassle-free experience,” Research Analyst Abhilash Kumar said in a statement.

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However, this is not completely user-driven. “Music streaming platforms are following a two-step approach to gain subscribers, first registering them to their platform as free users by means of excellent advertising campaigns and secondly pitching them with attractive offers to transfer them to become paying subscribers,” Kumar elaborated.

Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36 per cent YoY in 2019. Despite global players strongly pushing their music streaming platforms, regional players stand strong in their respective regions, said the report. Gaana continues to be the top player in the Indian market while Yandex Music is leading in Russia.

Similarly, Anghami leads the Arab world and Tencent Music Group leads the China market with the help of its apps QQ Music, Kugou and Kuwo.

Amazon
At third place, Amazon Music subscriptions reached 15 per cent share in 2019, compared to 10 per cent in 2018. Wikimedia Commons

On the impact of the COVID-19 pandemic on the OTT industry, Kumar said: “During this outbreak, audio OTT consumption has switched from music streaming to the radio. People in highly-affected areas are worried about the outbreak and are therefore continuously tuned to news on TV/radio for updates”.

The online music streaming subscription is expected to grow more than 25 per cent (YoY) to exceed 450 million subscriptions by the end of 2020. Meanwhile, more than 80 per cent of music streaming revenue came from paid subscriptions.

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The rest came from advertisements and partnerships with brands and telcos. Therefore, increasing paid subscriptions is of prime importance for music streaming platforms, said the report. (IANS)