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Now, your Aadhaar details required to open a Facebook account

The Facebook test comes at a time when the government is asking citizens to link Aadhaar details with their digital lives.

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Facebook user interface. Pixabay
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Facebook has begun testing a feature with a set of new users in India where they are being asked to enter names as per their Aadhaar details.

The social media giant, however, is not asking new users to give their Aadhaar number but just the name as written on their Aadhaar cards.

“This is a small test where we provide additional language when people sign up for an account to say that using the name on their Aadhaar card makes it easier for friends to recognise them,” a Facebook spokesperson said in a statement on Wednesday.

Currently, only a small percentage of people who use Facebook on mobile in the country are able to see this feature.

“This is an optional prompt which we are testing,” the spokesperson added.

The move is aimed at encouraging users to put their real names as they enter the social network for the first time.

“We want to make sure people can use the names they’re known by on Facebook, and can easily connect with friends and family,” Facebook said.

Facebook initiated this move so that people should put their real name while signing up
Facebook initiated this move so that people should put their real name while signing up

Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones.

It has 2.1 billion monthly active users globally.

Facebook-owned WhatsApp has over 200 million monthly active users in India.

The Facebook test comes at a time when the government is asking citizens to link Aadhaar details with their digital lives.

The government recently extended till March 31, 2018, the deadline for linking Aadhaar with bank accounts, PAN, mobile numbers and several other schemes.

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Facebook Investors Increase Pressure on CEO Mark Zuckerberg To Step Down

Facebook has also refuted allegation that it knew about Russian activity as early as the spring of 2016 but was slow to investigate it at every turn

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Facebook investors want Mark Zuckerberg to resign: Report. Pixabay

Facebook investors have increased pressure on Chairman and CEO Mark Zuckerberg to step down after a New York Times investigation suggested that the social network hired a Republican-owned political consulting and PR firm that “dug up dirt on its competitors”.

According to a report in The Guardian on Saturday, Jonas Kron, Senior Vice President at Trillium Asset Management which owns a substantial stake in Facebook, “called on Mark Zuckerberg to step down as board chairman in the wake of the report”.

“Facebook is behaving like it’s a special snowflake. It’s not. It is a company and companies need to have a separation of chair and CEO,” Kron was quoted as saying.

The New York Times report suggested that Facebook hired Definers Public Affairs, a Washington, D.C.-based conservative firm which did PR work for the social networking giant “and dug up dirt on the company’s competitors and its critics”.

In a press call, Zuckerberg denied he had any prior knowledge about this firm.

Facebook
Facebook App on a smartphone device. (VOA)

“After reading the article, I got on the phone with our team and we are no longer working with this firm,” he said.

Definers allegedly “encouraged the depiction of Facebook’s critics as anti-Semites and had published news articles criticising Facebook’s competitors”.

Another Facebook investor Natasha Lamb from Arjuna Capital said the combined role of chairman and chief executive means that “Facebook can avoid properly fixing problems inside the company”, said the report.

According to TechCrunch, founded by a Republican campaign manager known for his dirt-digging prowess, Definers is far from a normal, politically neutral contractor.

In a statement, Facebook COO Sheryl Sandberg also denied any knowledge of the firm.

Mark Zuckerberg
Mark Zuckerberg. Flickr

Facebook said that it used the consultant Definers Public Affairs to look into the funding of “Freedom from Facebook” to demonstrate that it was not simply a spontaneous grassroots campaign, as it claimed, “but supported by a well-known critic of our company,” presumably liberal financier George Soros.

“To suggest that this was an anti-Semitic attack is reprehensible and untrue,” the company added.

Also Read- Xiaomi Drops Down Smartphone Prices in India

Facebook has also refuted allegation that it knew about Russian activity as early as the spring of 2016 but was slow to investigate it at every turn.

As fallout of the report, Facebook stocks fell 3 per cent on Friday to $139.53, the lowest since April 2017. (IANS)