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Now, your Aadhaar details required to open a Facebook account

The Facebook test comes at a time when the government is asking citizens to link Aadhaar details with their digital lives.

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Privacy in Facebook
Facebook user interface. Pixabay
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Facebook has begun testing a feature with a set of new users in India where they are being asked to enter names as per their Aadhaar details.

The social media giant, however, is not asking new users to give their Aadhaar number but just the name as written on their Aadhaar cards.

“This is a small test where we provide additional language when people sign up for an account to say that using the name on their Aadhaar card makes it easier for friends to recognise them,” a Facebook spokesperson said in a statement on Wednesday.

Currently, only a small percentage of people who use Facebook on mobile in the country are able to see this feature.

“This is an optional prompt which we are testing,” the spokesperson added.

The move is aimed at encouraging users to put their real names as they enter the social network for the first time.

“We want to make sure people can use the names they’re known by on Facebook, and can easily connect with friends and family,” Facebook said.

Facebook initiated this move so that people should put their real name while signing up
Facebook initiated this move so that people should put their real name while signing up

Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones.

It has 2.1 billion monthly active users globally.

Facebook-owned WhatsApp has over 200 million monthly active users in India.

The Facebook test comes at a time when the government is asking citizens to link Aadhaar details with their digital lives.

The government recently extended till March 31, 2018, the deadline for linking Aadhaar with bank accounts, PAN, mobile numbers and several other schemes.

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Facebook might bring Stories on desktop

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop

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Facebook to introduce stories on desktop.
Facebook to introduce stories on desktop.
  • Facebook believes their stories can fetch the company money with correct advertising
  • They are trying to create and share stories through desktop
  • Users will be able record stories via their webcams

Although Facebook ‘Stories’ is not as popular as it is on Instagram and WhatsApp, the social media giant is convinced that the feature can fetch money through effective advertising and due to this, the company might soon launch it on desktop.

The company said that the narrative, ephemeral, camera-first format is the future of sharing… and advertising, Tech Crunch reported late on Thursday.

The report said that Facebook was doubling down on ‘Stories’ by testing the ability to create them from desktop and a much more prominent placement for viewing it atop the News Feed instead of in the sidebar.

Also Read : Meet the man behind Facebook’s successful ad business

Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay
Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay

“We are testing the option to create and share ‘Stories’ from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile,” a Facebook spokesperson was quoted as saying.

Previously users could only consume ‘Stories’ on web that had to be created on mobile.

Brands, Event promoters and Group admins who manage their Facebook presence from desktop might embrace ‘Stories’ more now that they can post from there, too, the report pointed out.

Facebook believes their stories can do great with better advertising.
Facebook believes their stories can do great with better advertising.

Also Read : Why Facebook blocking posts in India is necessary

Advertisers are likely to be more comfortable after getting Stories on desktop.

Moreover, a Digiday report said that Facebook was also building an augmented reality (AR) team in London to help it pitch sponsored AR filters to advertisers.

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer. IANS

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