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Now, your Aadhaar details required to open a Facebook account

The Facebook test comes at a time when the government is asking citizens to link Aadhaar details with their digital lives.

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Facebook user interface. Pixabay

Facebook has begun testing a feature with a set of new users in India where they are being asked to enter names as per their Aadhaar details.

The social media giant, however, is not asking new users to give their Aadhaar number but just the name as written on their Aadhaar cards.

“This is a small test where we provide additional language when people sign up for an account to say that using the name on their Aadhaar card makes it easier for friends to recognise them,” a Facebook spokesperson said in a statement on Wednesday.

Currently, only a small percentage of people who use Facebook on mobile in the country are able to see this feature.

“This is an optional prompt which we are testing,” the spokesperson added.

The move is aimed at encouraging users to put their real names as they enter the social network for the first time.

“We want to make sure people can use the names they’re known by on Facebook, and can easily connect with friends and family,” Facebook said.

Facebook initiated this move so that people should put their real name while signing up
Facebook initiated this move so that people should put their real name while signing up

Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones.

It has 2.1 billion monthly active users globally.

Facebook-owned WhatsApp has over 200 million monthly active users in India.

The Facebook test comes at a time when the government is asking citizens to link Aadhaar details with their digital lives.

The government recently extended till March 31, 2018, the deadline for linking Aadhaar with bank accounts, PAN, mobile numbers and several other schemes.

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Social Media Giant Facebook now Tracks In-store Shopping, Targets Users with Ads

To avoid being bombarded by ads on Facebook, go to privacy settings and click ad preferences. You can customize what kind of ads Facebook shows you

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

Facebook has joined hands with top retailers who are sending the social networking giant data on what the customers are buying in retail stores. Facebook, in turn, is targeting those customers with specified ads.

Not just online shopping, Facebook is able to track what customers buy in stores and target those customers with ads, according to a Business Insider report.

Retail companies are sending Facebook “names, phone numbers and email addresses attached to what products people have purchased, which are then used to target people with those businesses’ ads”.

Facebook makes almost all its money by selling ads. In the third quarter (July-September) this year, Facebook’s revenue was $17.6 billion and ads contributed a whopping $17.3 billion of the total revenue.

The company said this is a “standard” practice for the industry.

“Retailers are able to reach their customers with ads on Facebook by sharing offline events, like an in-store purchase,” a company spokesperson was quoted as saying.

Several users on various social media platforms like Reddit have posted about targeted advertising by Facebook.

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

Macy’s and Dick’s Sporting Goods are two retailers that have already teamed up with Facebook.

Facebook last year admitted that the phone numbers that its users provide for security purposes were being used to target them with ads.

Facebook confirmed the use of users’ phone number for targeting ads after Gizmodo reported research work carried out by academics at two US universities who found that the social network uses pieces of personal information that individuals did not explicitly provide it to target them with ads.

Also Read: Healthy Diet May Reduce The Risk of Hearing Loss

In July, Facebook introduced new steps to let people know and adjust how their information influences the ads they see which would help them to understand more about ad-targeting on its platform.

To provide greater transparency and control, the social networking giant said it would allow users to see more detailed targeting, including the interests or categories that matched them with a specific ad.

To avoid being bombarded by ads on Facebook, go to privacy settings and click ad preferences. You can customize what kind of ads Facebook shows you. (IANS)