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NRAI Slams Zomato for Extending its “Gold” Programme on its Delivery Platform

It is another instance of Zomato changing the goalpost

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NRAI, Zomato, Gold
The programme is currently available in 16 cities. Pixabay

The National Restaurant Association of India (NRAI) on Saturday slammed Zomato for extending its “Gold” programme on its delivery platform, saying it is a desperate attempt by the online food aggregator to shore up the sinking fortunes of its flagship Gold programme.

Zomato has announced to take its Gold programme where existing and new Zomato Gold members will be able to use Gold for home delivery orders. The programme is currently available in 16 cities.

Zomato Gold was till date available only on eating out at fine-dine restaurants.

“It is another instance of Zomato changing the goalpost. Gold was originally launched as a tool to promote the culture of ‘dining out’, but now it is being extended on deliveries too,” said NRAI, which has been at loggerheads with Zomato regarding the Gold programme over deep discounting practices.

NRAI, Zomato, Gold
The National Restaurant Association of India (NRAI) on Saturday slammed Zomato for extending its “Gold” programme on its delivery platform, saying it is a desperate attempt. Pixabay

“Essentially, it is now a programme that merely promotes ‘deep discounts’ on both dine-in and delivery verticals, the cost of which is borne solely by the restaurant partners,” the restaurants’ trade body added.

NRAI also said that it continues to remain firm in its belief that Zomato Gold in its current form is an unacceptable proposition.

“We expressed the same unequivocally to the Zomato team in our recent talks. However, in utter disregard to the viability of the restaurant fraternity, they have chosen to extend the programme further to the delivery vertical as well,” the NRAI said.

“The NRAI remains steadfast in its belief that Zomato Gold in its current form is not acceptable in either dine-in or delivery segment,” Anurag Katriar, President of NRAI, had said in a statement.

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According to the NRAI, Zomato’s move will be calamitous to the business in the delivery segment and NRAI appeals to all restaurants and cloud kitchen entrepreneurs to stay away from Zomato Gold on delivery.

“Offer right quality at the right price, rather than falling for such discount gimmicks,” NRAI told Zomato, adding that the #ZoGoIsNoGo campaign is on and “we continue to #StayLoggedOut.”

According to Zomato, food delivery was in its early stages when it launched the Gold programme in 2017.

“We thank our restaurant partners for all the feedback, and users for the love they have shown towards Zomato Gold. It is very much these conversations, that led us to put forward a better and bigger Gold programme,” Gaurav Gupta, Co-founder and COO, Zomato, said in a statement.

NRAI, Zomato, Gold
Zomato has announced to take its Gold programme where existing and new Zomato Gold members will be able to use Gold for home delivery orders. Pixabay

The Gold programme drives 25-30 per cent business for its restaurant partners and more and more Gold users (90 per cent) are exploring new restaurants because of the programme.

“It, therefore, makes eminent sense to extend this discovery behaviour to the delivery restaurant base,” said Gupta.

Zomato has always been hellbent to make its contentious Gold programme available for delivery.

“With over 13,000 establishments across 41 cities, Zomato Gold for Delivery brings a wide choice of great restaurants to Zomato Gold members,” added Mohit Gupta, CEO, Delivery, Zomato.

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Gold on delivery will offer the second-highest priced item on the order for free, except for combos, MRP items and special dishes.

It will only apply on minimum order values of Rs 300 with discount capped at Rs 300 per order.

New users will pay Rs 1,800 for an annual package that will give them access to dining out and delivery privileges. (IANS)

Next Story

Researchers Create Incredibly Lightweight 18-Carat Gold Using Plastic Matrix

The researchers can even adjust the hardness of the material by changing the composition of the gold

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Gold
According to the study, gold has the material properties of a plastic. If a piece of it falls onto a hard surface, it sounds like plastic. It, however, glimmers like metallic gold, and can be polished and worked into the desired form. Pixabay

A good news for jewellry lovers. The objects of their desire may someday become much lighter, but without losing any of their glitter – especially with gold watches, as researchers have created an incredibly lightweight 18-carat gold, using a matrix of plastic in place of metallic alloy elements.

According to the study, the research team from the Swiss university ETH Zurich have developed a new form of gold that weighs about five to ten times less than traditional 18-carat gold.

The conventional mixture is usually three-quarters gold and one-quarter copper, with a density of about 15 g/cm3, the study said. Study researchers Leonie van’t Hag, Raffaele Mezzenga and team used protein fibres and a polymer latex to form a matrix in which they embedded thin discs of gold nanocrystals.

In addition, the lightweight gold contains countless tiny air pockets invisible to the eye, said the study, published in the Advanced Functional Material. According to the researchers, gold platelets and plastic melt into a material that can be easily processed mechanically.

For the finding, the research team first added the ingredients to water and created a dispersion. After adding salt to turn the dispersion into a gel, they next replaced the water in it with alcohol.

Thereafter, they placed the alcohol gel into a pressure chamber, where high pressures and a supercritical CO2 atmosphere enables miscibility of the alcohol and the CO2 gas; when the pressure is released, everything turns it into a homogeneous gossamer-like aerogel.

Heat can be further applied afterwards to anneal the plastic polymers, thus transforming the material and compacting into the final desired shape, yet preserving the 18-carat composition, the researchers said.

According to the study, this gold has the material properties of a plastic. If a piece of it falls onto a hard surface, it sounds like plastic. It, however, glimmers like metallic gold, and can be polished and worked into the desired form.

Gold
A good news for jewellery lovers. The objects of their desire may someday become much lighter, but without losing any of their glitter – especially with gold watches, as researchers have created an incredibly lightweight 18-carat gold, using a matrix of plastic in place of metallic alloy elements. Pixabay

The researchers can even adjust the hardness of the material by changing the composition of the gold. They can also replace the latex in the matrix with other plastics, such as polypropylene. Since polypropylene liquifies at some specific temperature, ‘plastic gold’ made with it can mimic the gold melting process, yet at much lower temperatures.

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The researchers noted that, while plastic gold will be in particular demand in the manufacture of watches and jewellery, it is also suitable for chemical catalysis, electronics applications or radiation shielding. (IANS)