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Nykaa Partners with Adobe Aiming to Make Customer Experience Management Better: Report

With Adobe Media Optimiser, the company is able to prioritise and differentiate communication directed towards diverse customer segments

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Aiming to better embrace digital transformation, online beauty major Nykaa.com on Tuesday announced it is partnering with software major Adobe in order to expand its focus on Customer Experience Management (CXM).

The partnership announcement was made at the Adobe Symposium 2019 here.

“Led by its increasing digitisation focus, mobile-first customer behaviour and vast millennial population, India is well on its way to becoming a trillion-dollar economy,” Adobe Managing Director (South Asia) Kulmeet Bawa told reporters here.

“Today more than ever, businesses are rapidly evolving to become Experience Businesses, and this quest for transformation is pervasive across the C-suite. Customer Experience Management (CXM) unlocks digital transformation and Adobe is leading the way with continuous innovation on its Adobe Experience Platform,” he added.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia

Nykaa is leveraging Adobe Experience Cloud solutions – Adobe Media Optimizer and Adobe Analytics – to power its approach towards customer acquisition and experience management.

With Adobe Media Optimiser, the company is able to prioritise and differentiate communication directed towards diverse customer segments.

Also Read- 5G Global Users to Touch 2.8 bn by 2025: Huawei

“Nykaa.com was conceived with a vision of approaching beauty as an experience, rather than a commodity, and through the years, we’ve made strategic investments in digital to deliver on this goal. With Adobe’s long-standing partnership, we look forward to adding thrust to our focus on delivering relevant, real time experience to our customers,” said Nykaa Founder and CEO Falguni Nayar. (IANS)

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Adobe Now Lets Small Businesses e-sign Documents

This functionality would soon roll out globally as part of the latest version of Acrobat Reader

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The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

To reduce the paper-dependency of smaller businesses, software giant Adobe on Tuesday integrated its “Sign” feature into the desktop app of its document management system Acrobat Reader which would enable e-signature capabilities.

According to a new research from Adobe, even in this digital era, small business employees rank paper-based processes as a top impediment to running their business more efficiently, with 75 per cent reporting they still sign documents with pen and paper.

In a survey of 500 businesses, 42 per cent of small company employees report that paper-based processes slow their productivity

This integration would allow Acrobat Reader users send two documents for e-signature each month, free of the subscription charge.

“Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with Adobe Acrobat. Adobe Sign for small business now completes the toolbox for small companies to fully digitize their business,” said Ashley Still, Vice President and General Manager, Adobe Document Cloud.

Adobe India
Adobe India’s efforts are aimed at establishing small businesses in the technology industry. Pixabay

With Adobe Sign”s integration with other services, users would be able to sign and pay for services in a single step and bulk send a single form to hundreds at once and get e-signatures.

An existing research from Forrester suggests that each document signed manually costs 1.3 hours and $11 in time spent.

Also Read: Sony Brings New Bravia OLED TV Series in India

Adobe Sign”s integration into the Acrobat reader would help small business employees in the US save both, time and money by using electronic signatures.

This functionality would soon roll out globally as part of the latest version of Acrobat Reader. (IANS)