Monday December 16, 2019
Home Lead Story Nykaa Partner...

Nykaa Partners with Adobe Aiming to Make Customer Experience Management Better: Report

With Adobe Media Optimiser, the company is able to prioritise and differentiate communication directed towards diverse customer segments

0
//

Aiming to better embrace digital transformation, online beauty major Nykaa.com on Tuesday announced it is partnering with software major Adobe in order to expand its focus on Customer Experience Management (CXM).

The partnership announcement was made at the Adobe Symposium 2019 here.

“Led by its increasing digitisation focus, mobile-first customer behaviour and vast millennial population, India is well on its way to becoming a trillion-dollar economy,” Adobe Managing Director (South Asia) Kulmeet Bawa told reporters here.

“Today more than ever, businesses are rapidly evolving to become Experience Businesses, and this quest for transformation is pervasive across the C-suite. Customer Experience Management (CXM) unlocks digital transformation and Adobe is leading the way with continuous innovation on its Adobe Experience Platform,” he added.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia

Nykaa is leveraging Adobe Experience Cloud solutions – Adobe Media Optimizer and Adobe Analytics – to power its approach towards customer acquisition and experience management.

With Adobe Media Optimiser, the company is able to prioritise and differentiate communication directed towards diverse customer segments.

Also Read- 5G Global Users to Touch 2.8 bn by 2025: Huawei

“Nykaa.com was conceived with a vision of approaching beauty as an experience, rather than a commodity, and through the years, we’ve made strategic investments in digital to deliver on this goal. With Adobe’s long-standing partnership, we look forward to adding thrust to our focus on delivering relevant, real time experience to our customers,” said Nykaa Founder and CEO Falguni Nayar. (IANS)

Next Story

Adobe Plans to Buy Oculus Medium: Report

According to Oculus, the new announcement marks an important milestone for the VR community, as it demonstrates VR's maturation and value in the realms of productivity and non-gaming use cases

0
The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

Adobe has announced that it is buying Oculus Medium, a virtual reality authoring tool born from Facebook’s Oculus division, in bid to build up its VR strategy.

Presently, Medium is being used by game developers, indie VR developers, feature film concept artists, VFX artists, makers, and more.

Adobe intends to use Medium to build out a portfolio of VR, 3D and immersive design services for creative professionals, ZDNet reported on Friday.

Adobe
Adobe, Microsoft and SAP also announce Open Data Initiative. (IANS)

The company said Medium complements Adobe’s existing 3D and immersive offerings, including Photoshop, Dimension, After Effects, Substance and Aero.

Also Read: Here’s Why iPhone 11 Pro Seems to be Sharing Location Against User Setting

“Medium has been a beacon of creativity in the VR space, pushing creative and technical boundaries of 3D modelling. The creative tool enables users to sculpt, model and paint in an immersive environment – to easily create characters, objects, environments, expressive works of art and more. The integration of Medium’s tools and technology will greatly contribute to our 3D and immersive strategy,” Sebastien Deguy, VP, 3D and Immersive at Adobe wrote in a blog post.

According to Oculus, the new announcement marks an important milestone for the VR community, as it demonstrates VR’s maturation and value in the realms of productivity and non-gaming use cases. (IANS)

Next Story