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Obamas Team up Music Streaming Giant Spotify to Lend Voices for Podcasts

The music streaming giant offers its services in several countries across Asia, Europe, US, Africa and Middle Eastern regions

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Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

Former US President and First Lady Barack Obama and Michelle Obama have teamed their production company Higher Ground with music streaming giant Spotify to produce and distribute exclusive podcasts in their own voices for Spotify users across the globe.

The multi-year agreement would be with Higher Ground Audio, an expansion of the Higher Ground production company, that would oversee the move into podcasts, Spotify wrote in a post on Thursday.

Under the Higher Ground partnership, the Obamas would develop, produce and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics.

“We are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort,” said Dawn Ostroff, Chief Content Officer, Spotify.

Launched in 2018, Obamas’ Higher Ground began with an initial partnership with Netflix, aiming to create compelling content to entertain and inspire the viewers.

“Podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together,” Barack Obama said in a statement.

Wikimedia
Barack Obama, his elder daughter Malia, Michelle Obama and Sasha.

The announcement comes just months after the music streaming giant acquired podcast producer Gimlet and podcast tool-maker Anchor to keep generating original content.

Earlier in June, Spotify started testing the creation of curated playlists of podcast episodes revolving around specific genres in order to help creators find a bigger audience.

As part of the test, five playlists under comedy, true crime, geek culture, walking (motivational) and relaxing (mindfulness) would start showing up to around five per cent of the Spotify users in the UK, US, Canada, Mexico, Sweden, Colombia, Chile and Argentina.

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Spotify has more than 217 million monthly active users and it recently surpassed the 100 million mark in terms of Premium subscribers.

The music streaming giant offers its services in several countries across Asia, Europe, US, Africa and Middle Eastern regions. (IANS)

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Drake: Spotify’s Most Streamed Artist of the Decade

Spotify announced Tuesday that Drake has been streamed 28 billion times in the last 10 years

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Drake is Spotify's Most Streamed Artist
Drake at the Billboard Music Awards in Las Vegas. SiriusXM and Pandora, companies that merged earlier this year, announced Thursday, July 25, that they have signed a new creative partnership with the superstar rapper. VOA

Drake is the king of streaming: the rapper has been named Spotify’s most-streamed artist of the decade.

Spotify announced Tuesday that Drake has been streamed 28 billion times in the last 10 years. Ed Sheeran came in second, while Post Malone, Ariana Grande and Eminem round out the Top 5. Sheeran’s “Shape of You” was the most-streamed song of the decade.

Post Malone on Spotify's playlist
Post Malone performs during Snow Fest in Park City, Utah. VOA

For 2019, Post Malone is the top-streamed artist globally. Billie Eilish, Grande, Sheeran and Bad Bunny round out the Top 5. Eilish’s debut album “When We All Fall Asleep, Where Do We Go?'” is the year’s most-streamed album, while Shawn Mendes and Camila Cabello’s “Senorita” tops the list of the most-streamed songs.

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“The Joe Budden Podcast with Rory & Mal” is the year’s most-streamed podcast on Spotify. (VOA)