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Offline Shoppers in India Rely On Online Info While Shopping: Google

Indians rely on online information when they are in-stores, says a study by Google

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Shopping in India
Indians look up to online information while shopping offline. Pixabay

Urban offline shoppers are using the internet in varied ways for all their product purchases and shopping, including researching online when they are at an offline store influencing their final purchase decision, a new study by Google said on Monday.

The Google study titled ‘Shopper Path-2-Purchase’ compiled by IPSOS — market research firm, was conducted across seven different product categories including — accessories, skin care, baby care, make up, home decor and computers.

The report underlines that the online habit has already been created, even for the Offline shopper and they are now going online to find information even when they’re in store before making the final purchase.

Breaking down the purchase journey of offline shoppers, the report highlights the role of digital touchpoints in the shopper’s decision making process across phases of pre-purchase and In-Store journeys.

In the pre-purchase phase, 55 per cent urban offline shoppers turn to digital in the case of home decor or baby care and 62 per cent in the case of men’s apparel.

“With over 460 million Indians online, on-the-go search is now an established habit that is resulting in shoppers to be on a constant look out for information and satiate their need to make an informed decision before buying a product even when they are in a store,” said Vikas Agnihotri, Country Director – Sales, Google India.

While online shopping users were considered as more digitally savvy, the report reveals that urban offline shoppers are equally adept and engage with digital touch points throughout their purchase journey.

Offline shopping
While online shopping users were considered as more digitally savvy, the report reveals that offline shoppers equally rely on the internet. Pixabay

“The propensity to explore, assess, validate and assimilate information at convenience has made digital a default destination for the urban offline Shopper. Irrespective of the gender or product category, the Indian shoppers are very comfortable navigating through the numerous touch points (Physical as well as Digital) available to deftly derive the best overall value,” Agnihotri added.

The report also studied the triggers and post purchase behaviour, revealing that the engagement with the online touchpoints does not cease even after the purchase has been made.

Shoppers are still indulging with the category post the actual purchase with one in every three shoppers was observed to be engaging with the category online after the purchase.

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Shoppers are either using social media to post pictures, their experience or share reviews.

Another interesting category which is on the rise is “How to Use” for the recently purchased products.

The report was compiled after speaking to a total of 6,600 recent shoppers, men and women of various age groups to have an adequate representation of the Indian urban shopper. (IANS)

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Google Brings New Feature Called ‘Focus Mode’ For Android Devices

Focus mode is available on all devices that currently have Digital Wellbeing and parental controls settings, including new phones launching with Android 9 and Android 10

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Google
Focus mode is a new Digital Wellbeing tool on Google Android, now out of beta, that helps you get things done by temporarily pausing apps so you can focus on the task at hand. Pixabay

Google has introduced a new feature ‘Focus Mode’ for Android devices designed to prevent its users from being consistently distracted by their smartphone.

The feature allows users to turn off distractions – like social media updates or email notifications – for a period of time, so a user can get things done without interruption.

Focus mode was first announced at Google’s developer conference in the summer as part of Android Q/10.

Google
Google has introduced a new feature ‘Focus Mode’ for Android devices designed to prevent its users from being consistently distracted by their smartphone. Pixabay

“Focus mode is a new Digital Wellbeing tool on Android, now out of beta, that helps you get things done by temporarily pausing apps so you can focus on the task at hand. You can select apps you currently find distracting (like social media or games) and if you try to open them, Focus mode will remind you that app is paused.

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“Focus mode will also silence those apps’ notifications until you are ready to switch out of the mode,” Dayson Pais Product Manager, Android said in a statement on Wednesday.

Focus mode is available on all devices that currently have Digital Wellbeing and parental controls settings, including new phones launching with Android 9 and Android 10. (IANS)