Monday, July 13, 2020
Home India Offline Shoppers in India Rely On Online Info While Shopping: Google

Offline Shoppers in India Rely On Online Info While Shopping: Google

Indians rely on online information when they are in-stores, says a study by Google

Urban offline shoppers are using the internet in varied ways for all their product purchases and shopping, including researching online when they are at an offline store influencing their final purchase decision, a new study by Google said on Monday.

The Google study titled ‘Shopper Path-2-Purchase’ compiled by IPSOS — market research firm, was conducted across seven different product categories including — accessories, skin care, baby care, make up, home decor and computers.

The report underlines that the online habit has already been created, even for the Offline shopper and they are now going online to find information even when they’re in store before making the final purchase.

Breaking down the purchase journey of offline shoppers, the report highlights the role of digital touchpoints in the shopper’s decision making process across phases of pre-purchase and In-Store journeys.

In the pre-purchase phase, 55 per cent urban offline shoppers turn to digital in the case of home decor or baby care and 62 per cent in the case of men’s apparel.

“With over 460 million Indians online, on-the-go search is now an established habit that is resulting in shoppers to be on a constant look out for information and satiate their need to make an informed decision before buying a product even when they are in a store,” said Vikas Agnihotri, Country Director – Sales, Google India.

While online shopping users were considered as more digitally savvy, the report reveals that urban offline shoppers are equally adept and engage with digital touch points throughout their purchase journey.

Offline shopping
While online shopping users were considered as more digitally savvy, the report reveals that offline shoppers equally rely on the internet. Pixabay

“The propensity to explore, assess, validate and assimilate information at convenience has made digital a default destination for the urban offline Shopper. Irrespective of the gender or product category, the Indian shoppers are very comfortable navigating through the numerous touch points (Physical as well as Digital) available to deftly derive the best overall value,” Agnihotri added.

The report also studied the triggers and post purchase behaviour, revealing that the engagement with the online touchpoints does not cease even after the purchase has been made.

Shoppers are still indulging with the category post the actual purchase with one in every three shoppers was observed to be engaging with the category online after the purchase.

Also Read- Google India Launches Its Latest Smart Speaker “Nest Mini”

Shoppers are either using social media to post pictures, their experience or share reviews.

Another interesting category which is on the rise is “How to Use” for the recently purchased products.

The report was compiled after speaking to a total of 6,600 recent shoppers, men and women of various age groups to have an adequate representation of the Indian urban shopper. (IANS)

STAY CONNECTED

18,989FansLike
362FollowersFollow
1,783FollowersFollow

Most Popular

Limit Video Meetings to 30 Minutes, Says Research

Do remote work and video meetings actually tax our brain more than in-person work? According to Microsoft, due to high levels of sustained concentration,...

OTT and Cinema Race is Complicated

After my column, "OTT wants first strike: Bad news for cinema" (Column: B-Town, published on 28.6.20), the question that I am asked is: will...

COVID-19 Can’t Be Eliminated Under Current Conditions

The World Health Organization’s emergency program chief said Friday that the new COVID-19 probably could not be eliminated if current global conditions persisted. “In the...

Lamborghini Launches ‘Sian Roadster’ With Iconic V12 Engine

Who wouldn't like a limited edition, open-top hybrid super Lamborghini sports car engineered with unique technologies and unsurpassed performance? Follow NewsGram on Facebook to...

Google Translate Helps Disseminate Covid-19 info

Google AI and ML translation services are helping health officials communicate with people in languages they understand to disseminate the Covid-19 information, and it...

Walmart to Unveil Subscription Service Like Amazon Prime

The retail giant Walmart is reportedly planning to unveil a new subscription service called Walmart+ that will offer similar benefits to Amazon Prime. The company...

Pradhan Appeals to Indian Students Abroad to Come Back, Innovate India

As the government pushes for a self-reliant India -- 'Atmanirbhar Bharat' -- Union Petroleum and Natural Gas Minister Dharmendra Pradhan has appealed to the...

COVID-19: 77% Businesses Face Drop in Revenue

Around 77 per cent business organisations have witnessed a drop in their revenue as a result of the ongoing COVID-19 crisis, according to a...

Recent Comments