Wednesday, November 25, 2020
Home Lead Story Oglivy Launches Video Campaign Promoting Love of Couples in Lockdown

Oglivy Launches Video Campaign Promoting Love of Couples in Lockdown

To celebrate the bonding of couples and blur the gender lines amid lockdown Oglivy, India has launched a video campaign

While the current situation has imposed social restrictions, caused financial uncertainty, increased stress and anxiety, it has also provided couples with extra time to spend together, helping them bond better. Capturing the moments of togetherness and companionship, W released a shot-at-home music video showcasing how the lockdown has brought many men and women closer.

The overarching theme of the video is ‘W is M, M is W’, representing Men and Women who are working together, having fun together, and empowering each other along the way. Conceptualized by Ogilvy India, the video captures how the lockdown has blurred gender lines, as men and women have found new ways to bond together by partaking in the others’ work and making it theirs. With the larger goal of surviving the unprecedented crisis, the video celebrates the loving, caring, and understanding efforts from both men and women towards shared learning and growing love and mutual respect.

The video resonates with the idea of equal stake and equal responsibilities where both parties are stepping up to fulfil daily commitments together and enabling each other.

“Today, despite all the office work at home, couples have found time and new ways to bond together, triggering a transformation where men and women are sharing and owning daily responsibilities equally. By donning each other’s hats, couples have blurred the gender lines, fostering greater understanding and mutual respect between each other.

Couples
This video campaign promotes love and bonding. Pixabay

The W is M and M is W is all about these endearing stories of companionship. With W always resonating with the modern women and rooting for progressive culture, we feel the companionship depicted in the video is a celebration in itself,” Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said.

Also Read: How To Deal With Chronic Ailments Amid COVID-19

Ritu Sharda, Chief Creative Officer, Ogilvy India (North) said, “As life turned upside down, and we found ourselves huddled together at home, we realised something beautiful that MEN & WOMEN may be different but are somewhere like two sides of the same coin. Staying in has made us realize that our roles as homemakers were not sacrosanct and when situations demanded we could step into each other’s shoes effortlessly. This role reversal has made us see each other in a new light of respect and admiration. And this is what W’s latest film W is M is all about, a tale of togetherness and companionship that helped many wade through this time with a smile on their face. Because M is W and W is M”. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Pregnancy Stress Affects Infant’s Brain Development

Researchers have revealed that infants' brains may be shaped by levels of stress their mothers experience during pregnancy. The study, published in the journal eLife,...

What Does The Future Hold For Online Entertainment?

It’s hard to say exactly what kind of the year 2020 has been for the entertainment industry. While cinemas and theatres across the western world...

Self-Care Guidelines To Boost Immunity, With Special Reference To Respiratory Health

With the monsoon winding down and winter moving in, colder weather will arrive soon, making us more prone to catching the flu or common...

Few Points For Pet Parents To Keep In Mind

Every dog has his or her own individual personality. This personality goes beyond the common labels used for each breed, for instance, Labradors are...

The 2021 Grammy Awards Nominations Are All About Women Power

The 2021 Grammy Awards nominations are all about women's power with Beyonce, Taylor Swift, and Dua Lipa leading the way. Beyonce is leading the...

Young People’s Anxiety Levels Doubled During Covid-19 Lockdown

New research adds to a growing body of evidence that young people's anxiety levels doubled during Covid-19 lockdown. The study, published in the British...

4,400 Species Across The Globe Are At Risk Due To Changes In Wildfire Intensity

Changes in wildfire intensity and frequency driven by human activities are putting at risk more than 4,400 species across the globe, says a study....

Scotland Becomes The First Nation To Provide Sanitary Products For Free

Scotland on Tuesday made sanitary products free to all women, becoming the first nation in the world to take such a step against "period...

Recent Comments