Wednesday February 20, 2019

On World AIDS Day, Apple Launches new (RED) Products and Special Edition Apps to Fight against AIDS

Ccustomers around the world can also easily donate directly to (RED) through iTunes

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New York, Dec 1, 2016: As it has done annually during the past decade, Apple on Thursday announced its new (RED) products and special edition apps to step up the fight against AIDS to mark World AIDS Day.

Limited edition (RED) content of 20 popular games, including Angry Birds 2, Candy Crush Jelly Saga, FIFA Mobile, Plants v Zombies Heroes and Clash of Clans, are on offer with the proceeds from the in-app purchases going to the Global Fund — the recipient of (RED) funds — to fight AIDS, the company said in a statement on Wednesday.

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Apple’s anti-AIDS campaign has been titled (RED). The products it introduces under this campaign are categorised as (PRODUCT) RED lineup.

In addition to the current (PRODUCT)RED lineup — which is available for customers to purchase year-round — the Cupertino-based tech giant is also adding four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill Portable Speaker, which are all available from Thursday.

Starting Thursday till December 6, for every purchase made with Apple Pay on Apple.com or through the Apple Store app, the company is donating $1 to its mission (RED).

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Customers around the world can also easily donate directly to (RED) through iTunes.

“The gift of life is the most important gift that anyone can give. Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach,” Apple CEO Tim Cook said in a statement.

Apple has been releasing special edition products in the colour red for 10 years and 70 million lives have been impacted by (RED)-supported Global Fund grants, over the past decade.

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The critical work of mission (RED) addresses the disparity in access to life-saving medication in sub-Saharan Africa which has the highest prevalence of AIDS on the planet.

The money raised by mission (RED) funds programmes that offer counselling, testing, prevention and the life-saving medication that prevents the transmission of HIV from mothers to their unborn babies. (IANS)

Next Story

Apple to Refresh its Offerings in iPad, MacBook Pro Line-up

Though the launch dates of all the products remain unclear, the first ones are expected to come in March

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Apple is expected to refresh its offerings in iPad, MacBook Pro, monitors and iPhones even as the company has been bearing heavy losses in 2019, according to famed Apple analyst Ming-Chi Kuo.

“Kuo says that the 2019 iPhone models will retain the 6.5-inch, 5.8-inch and 6.1-inch screen sizes along with lightning connectivity, the current 9.7-inch iPad will increase in size to 10.2-inch and the company will return to the display market with a 31.6-inch 6k3k monitor,” 9To5Mac reported on Monday.

The iPhones are expected to feature ultra-wide band connectivity for indoor positioning and navigation, frosted glass casing, bilateral wireless recharge for charging other devices, upgraded Face ID, larger batteries and a triple camera design for iPhone 11 Max.

According to Kuo, this year, Apple may also release two new iPad Pro models with upgraded processors, a new MacBook Pro between 16 inches and 16.5 inches in a new design with “easy to upgrade components”.

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A customer is entering the Apple store in Fairfax, Virginia. VOA

Currently, the 13-inch MacBook Pro maxes out at 16GB RAM, but Kuo suggests that the iPhone-maker may add a 32GB RAM option also.

“Kuo adds that the Apple Watch ECG function will come to additional countries this year along with a ceramic casing design and AirPods 2 will support wireless charging and upgraded Bluetooth connectivity,” the report added.

Also Read- Facebook To Come Up With Its Own AI Chip

Though the launch dates of all the products remain unclear, the first ones are expected to come in March. (IANS)