Wednesday June 19, 2019

On World AIDS Day, Apple Launches new (RED) Products and Special Edition Apps to Fight against AIDS

Ccustomers around the world can also easily donate directly to (RED) through iTunes

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Apple (Red) Products, Apple..com

New York, Dec 1, 2016: As it has done annually during the past decade, Apple on Thursday announced its new (RED) products and special edition apps to step up the fight against AIDS to mark World AIDS Day.

Limited edition (RED) content of 20 popular games, including Angry Birds 2, Candy Crush Jelly Saga, FIFA Mobile, Plants v Zombies Heroes and Clash of Clans, are on offer with the proceeds from the in-app purchases going to the Global Fund — the recipient of (RED) funds — to fight AIDS, the company said in a statement on Wednesday.

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Apple’s anti-AIDS campaign has been titled (RED). The products it introduces under this campaign are categorised as (PRODUCT) RED lineup.

In addition to the current (PRODUCT)RED lineup — which is available for customers to purchase year-round — the Cupertino-based tech giant is also adding four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill Portable Speaker, which are all available from Thursday.

Starting Thursday till December 6, for every purchase made with Apple Pay on Apple.com or through the Apple Store app, the company is donating $1 to its mission (RED).

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Customers around the world can also easily donate directly to (RED) through iTunes.

“The gift of life is the most important gift that anyone can give. Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach,” Apple CEO Tim Cook said in a statement.

Apple has been releasing special edition products in the colour red for 10 years and 70 million lives have been impacted by (RED)-supported Global Fund grants, over the past decade.

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The critical work of mission (RED) addresses the disparity in access to life-saving medication in sub-Saharan Africa which has the highest prevalence of AIDS on the planet.

The money raised by mission (RED) funds programmes that offer counselling, testing, prevention and the life-saving medication that prevents the transmission of HIV from mothers to their unborn babies. (IANS)

Next Story

Apple Adds PiP Mode on Apple TV’s Operating System tvOS 13

However, there is a possibility that the PiP mode might not make it into the final tvOS update very soon, given that it was not announced at Apple’s recently-held WWDC 2019

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple has added the Picture-in-Picture (PiP) mode on the developer beta of Apple TV’s operating system tvOS 13.

The feature would allow users to watch shows on the Apple TV app while navigating and multi-tasking around the device and its operating sytstem, 9TO5Mac reported on Monday.

The PiP mode was first introduced by Apple for iOS 9 as a multi-tasking feature for iPad.

The feature lets users start a video in full-screen, then switch apps and continue watching the playing video in a thumbnail.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apart from the PiP mode, tvOS 13 includes several new changes to the Apple TV like a redesigned Home screen with new Top Shelf experience.

The updated tvOS also comes with added multi-user support to let families have separate Watch Next queues to avoid interference with each other’s recommendations.

Also Read- Balanced Professional Networks More Important Than Individual Talent in Terms of Decision Making

However, there is a possibility that the PiP mode might not make it into the final tvOS update very soon, given that it was not announced at Apple’s recently-held WWDC 2019. (IANS)