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OnePlus 6 With All-Glass Design Now Available in India

The smartphone features 6.28-inch Full Optic AMOLED display with 19:9 aspect ratio for immersive viewing experience

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OnePlus
Representational image. Pixabay

With the aim to make a dent in the premium smartphone market, Chinese player OnePlus on Thursday launched its flagship OnePlus 6 in India — a first in the OnePlus’ line-up featuring an all-glass design.

The device will be available for open sales across all channels, starting May 22 — in 6GB RAM + 64GB storage and 8GB RAM and 128GB options for Rs 34,999 and Rs 39,999, respectively.

The smartphone features 6.28-inch Full Optic AMOLED display with 19:9 aspect ratio for immersive viewing experience.

“With the OnePlus 6, we challenged ourselves to deliver an external design as smooth and elegant as the work we’ve done inside the device,” OnePlus Founder and CEO Pete Lau, told reporters here.

OnePlus 6 is powered by Qualcomm’s top-notch Snapdragon 845 chipset which improves performance by 30 per cent while being 10 per cent more power efficient.

“The Snapdragon 845 Mobile Platform with X20 LTE is designed with new architectures for AI, immersion, and blazing fast download speeds, allowing users to do even more with their mobile device”,” said Keith Kressin, Senior Vice President of Product management, Qualcomm Technologies, Inc.”

Representational image.
Representational image. Pixabay

“It was purpose-built for premium user experiences like immersive gaming, cinema-grade video capture and long-lasting battery life,” Kresain added.

Coupled with Adreno 630 GPU, which is 30 per cent faster than the previous generation, the OnePlus 6 is a powerhouse for everything — from streaming HD video to playing graphically intense games.

With up to 8GB of LPDDR4X RAM, the device switches between multiple apps running at the same time without lag.

OnePlus 6 has dual-camera system with 16MP main camera, supported by a 20MP secondary camera.

With an f/1.7 aperture, the 16MP main camera features a19 percent larger sensor and OIS.

The device also marks the introduction of OnePlus’ “Slow-Motion” mode, which can capture high-definition video frame-by-frame with astonishing detail, ensuring users never miss the action.

Also Read: Vivo V9 Sapphire Blue Colour Variant Launched in India

The “OnePlus 6 x Marvel Avengers Limited Edition” device will be available with 8GB RAM and 256 GB storage for Rs 44,999 and will go on sale, starting May 29.

The limited-edition silk white device with 128GB of storage will be available for purchase on June 5 for Rs 39,999.

OnePlus 6 customers can avail cashback of Rs 2,000 while using SBI debit and credit card during the first week of launch, the company said.

The smartphone will be available for purchase on OnePlus.in, Amazon.in, OnePlus Experience store as well as all other OnePlus offline stores. (IANS)

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Samsung, OnePlus Best Selling Premium Smartphones Of 2018

The top three brands -- OnePlus, Samsung and Apple -- contributed to 92 per cent of the overall premium market in Q4 2018.

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OnePlus
OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, Counterpoint Research said on Wednesday.

At third position, Apple had 23 per cent market share as the overall premium smartphone segment grew by 8 per cent (year-on-year) for the full year and 16 per cent (YoY) for Q4 2018.

OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing 36 per cent market share to lead the premium smartphone segment for three successive quarters.

“OnePlus 6 was the best selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T was positioned at second place followed by Samsung S9 Plus,” said Karn Chauhan, Research Analyst at Counterpoint.

 

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

According to Vikas Agarwal, General Manager, OnePlus India, it has emerged as the best-selling premium smartphone brand owing to the focus on sharing the best technology with its consumers.

“Last year, we expanded in the offline segment through our ‘Experience Stores’ and through partners such as Croma and Reliance Digital in order to create more touch points for customers to engage with the brand,” Agarwal told IANS.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

“The newly-launched Galaxy A9, the world’s first quad rear camera phone, in Rs 30,000-40,000 price segment attributed towards Samsung’s growth, which is in direct competition with OnePlus,” said the report.

 

OnePlus, smartphone
Smartphone by OnePlus. Flickr

Apple’s premium segment shipments declined 25 per cent (YoY) in Q4 2018 mainly due to extreme high premium-commanding pricing for iPhones as Apple continues to choose to pay 20 per cent import duty on new imported iPhones instead of manufacturing in India.

Also Read: Xiaomi Surpasses Samsung to Become Undisputed Phone Leader in India

“As a result, we believe Apple to start manufacturing locally for latest iPhones in 2019 and beyond to potentially lower the current higher iPhone pricing,” said Chauhan.

The top three brands — OnePlus, Samsung and Apple — contributed to 92 per cent of the overall premium market in Q4 2018. (IANS)