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Chinese Smartphone Maker OnePlus Among Top 5 Premium Android OEMs: Report

Sale of Apple and Samsung devices were driven by developed markets like the US, China, Japan, Korea and countries in western Europe

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OnePlus
There's no standard 3.5-mm headphone jack this time but that isn't much of a deal-breaker.

Driven by strong sales in India, China and the UK, Chinese smartphone maker OnePlus entered the top five premium Android Original Equipment Manufacturers (OEMs) globally, in the second quarter of 2018, said a report on Wednesday.

According to Hong Kong based Counterpoint Research’s “Market Monitor Q2 2018” report, OnePlus was one of the fastest growing brands in the $400-$600 price segment as the global premium smartphone segment grew faster (+7 per cent) than the overall smartphone segment (-1 per cent) in the second quarter of 2018.

The premium segment, which consists of devices above $400, accounts for one-fifth of the global smartphone market.

“In India, it (OnePlus) surpassed Apple and Samsung to become the number one premium smartphone OEM during the quarter with a strong 40 per cent market share. It was also amongst the top five premium smartphone OEMs in France, Germany, Italy, the Netherlands, Sweden and the UK on account of strong initial sales of OnePlus 6,” the market research firm said in a statement.

Around 40 OEMs compete in the premium smartphone segment worldwide, out of which the top five players account for almost 88 per cent of the sales.

OnePlus
The premium segment, which consists of devices above $400, accounts for one-fifth of the global smartphone market. (IANS)

Meanwhile, Cupertino-based Apple led the global premium smartphone segment and captured 43 per cent share of the segment, followed by Samsung (with 24 per cent) and OPPO (10 per cent).

In the $800+ price segment, Apple dominated with 88 per cent share during the second quarter.

“In the $600-$800 segment, Apple and Samsung alone contributed to 85 per cent of shipments, while Huawei trailed by a big margin,” Counterpoint added.

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Sale of Apple and Samsung devices were driven by developed markets like the US, China, Japan, Korea and countries in western Europe.

“Samsung’s share in the $600-$800 price segment declined due to fewer than expected sales of the Galaxy S9 series,” the research firm noted. (IANS)

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Samsung Users Moving to Pixel, OnePlus: Counterpoint

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsung in the US as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research.

According to Counterpoint’s “US Smartphone Churn Tracker”, less than one in five people who bought either device was a previous Apple user.

In Q4 2018, Google Pixel accounted for 7.3 per cent of Verizon’s total sales while the OnePlus 6T made up 2.4 per cent of T-Mobile’s total sales. Each device signalled an appetite for more diversity in premium device product line-ups from consumers.

“The newest Google Pixel line-up was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018, resulting in strong sales of the Google Pixel 3 line-up. Over half of all new Pixel 3 owners came from Samsung,” Jeff Fieldhack, Research Director at Counterpoint Research, said in a statement.

oneplus
OnePlus marked its entry into the US with OnePlus 6T. Flickr

“The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 per cent of volumes are coming from its Android partners,” Fieldhack added.

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners.

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“Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives,” Fieldhack noted. (IANS)