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Chinese Smartphone Maker OnePlus Among Top 5 Premium Android OEMs: Report

Sale of Apple and Samsung devices were driven by developed markets like the US, China, Japan, Korea and countries in western Europe

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OnePlus
There's no standard 3.5-mm headphone jack this time but that isn't much of a deal-breaker.

Driven by strong sales in India, China and the UK, Chinese smartphone maker OnePlus entered the top five premium Android Original Equipment Manufacturers (OEMs) globally, in the second quarter of 2018, said a report on Wednesday.

According to Hong Kong based Counterpoint Research’s “Market Monitor Q2 2018” report, OnePlus was one of the fastest growing brands in the $400-$600 price segment as the global premium smartphone segment grew faster (+7 per cent) than the overall smartphone segment (-1 per cent) in the second quarter of 2018.

The premium segment, which consists of devices above $400, accounts for one-fifth of the global smartphone market.

“In India, it (OnePlus) surpassed Apple and Samsung to become the number one premium smartphone OEM during the quarter with a strong 40 per cent market share. It was also amongst the top five premium smartphone OEMs in France, Germany, Italy, the Netherlands, Sweden and the UK on account of strong initial sales of OnePlus 6,” the market research firm said in a statement.

Around 40 OEMs compete in the premium smartphone segment worldwide, out of which the top five players account for almost 88 per cent of the sales.

OnePlus
The premium segment, which consists of devices above $400, accounts for one-fifth of the global smartphone market. (IANS)

Meanwhile, Cupertino-based Apple led the global premium smartphone segment and captured 43 per cent share of the segment, followed by Samsung (with 24 per cent) and OPPO (10 per cent).

In the $800+ price segment, Apple dominated with 88 per cent share during the second quarter.

“In the $600-$800 segment, Apple and Samsung alone contributed to 85 per cent of shipments, while Huawei trailed by a big margin,” Counterpoint added.

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Sale of Apple and Samsung devices were driven by developed markets like the US, China, Japan, Korea and countries in western Europe.

“Samsung’s share in the $600-$800 price segment declined due to fewer than expected sales of the Galaxy S9 series,” the research firm noted. (IANS)

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Samsung, OnePlus Best Selling Premium Smartphones Of 2018

The top three brands -- OnePlus, Samsung and Apple -- contributed to 92 per cent of the overall premium market in Q4 2018.

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OnePlus
OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, Counterpoint Research said on Wednesday.

At third position, Apple had 23 per cent market share as the overall premium smartphone segment grew by 8 per cent (year-on-year) for the full year and 16 per cent (YoY) for Q4 2018.

OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing 36 per cent market share to lead the premium smartphone segment for three successive quarters.

“OnePlus 6 was the best selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T was positioned at second place followed by Samsung S9 Plus,” said Karn Chauhan, Research Analyst at Counterpoint.

 

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

According to Vikas Agarwal, General Manager, OnePlus India, it has emerged as the best-selling premium smartphone brand owing to the focus on sharing the best technology with its consumers.

“Last year, we expanded in the offline segment through our ‘Experience Stores’ and through partners such as Croma and Reliance Digital in order to create more touch points for customers to engage with the brand,” Agarwal told IANS.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

“The newly-launched Galaxy A9, the world’s first quad rear camera phone, in Rs 30,000-40,000 price segment attributed towards Samsung’s growth, which is in direct competition with OnePlus,” said the report.

 

OnePlus, smartphone
Smartphone by OnePlus. Flickr

Apple’s premium segment shipments declined 25 per cent (YoY) in Q4 2018 mainly due to extreme high premium-commanding pricing for iPhones as Apple continues to choose to pay 20 per cent import duty on new imported iPhones instead of manufacturing in India.

Also Read: Xiaomi Surpasses Samsung to Become Undisputed Phone Leader in India

“As a result, we believe Apple to start manufacturing locally for latest iPhones in 2019 and beyond to potentially lower the current higher iPhone pricing,” said Chauhan.

The top three brands — OnePlus, Samsung and Apple — contributed to 92 per cent of the overall premium market in Q4 2018. (IANS)