Wednesday February 20, 2019
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OnePlus May Launch its First 5G Smartphone in 2019

Samsung, which has already showcased its 5G device, is also planning to launch the device in the first half of 2019

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OnePlus
OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Joining the top players hoping to launch a 5G smartphone in 2019, Chinese handset maker OnePlus has said that its first such commercial device, which could release in the first of next year, would be powered by Qualcomm Snapdragon 855 chipset.

OnePlus will release a commercial 5G smartphone with carrier network EE in UK in 2019, the company’s CEO Pete Lau said on Wednesday at the Qualcomm Snapdragon Technology Summit 2018 in Hawaii, US.

“OnePlus only makes flagship smartphones, and we believe that the Snapdragon 855 is the best and only choice. We are thrilled by its powerful performance and 5G capabilities,” Pete Lau said at the event.

Lau told CNET that OnePlus is expecting to launch the 5G phone by the end of May this year.

Since its establishment five years ago, OnePlus has only made flagship smartphones powered by the Snapdragon 8 Series mobile platforms.

The company recently launched its latest flagship device – the OnePlus 6T, powered by the Snapdragon 845.

OnePlus, smartphone
By 2022, smartphones will account for 44 per cent of total Internet traffic, up from 18 per cent in 2017.. Flickr

“We are proud to work with OnePlus to continue to bring breakthrough mobile experiences to consumers,” said Alex Katouzian, Senior Vice President and General Manager, Mobile, Qualcomm Technologies, Inc.

Also Read- Nokia Launches Nokia 8.1 With ‘Pure Display’ Screen Technology

“Snapdragon 855 is designed to deliver multi-gigabit 5G, industry leading AI and immersive extended reality (XR) ushering in a new decade of wireless experiences to come,” Katouzian said.

Samsung, which has already showcased its 5G device, is also planning to launch the device in the first half of 2019. (IANS)

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Samsung, OnePlus Best Selling Premium Smartphones Of 2018

The top three brands -- OnePlus, Samsung and Apple -- contributed to 92 per cent of the overall premium market in Q4 2018.

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OnePlus
OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, Counterpoint Research said on Wednesday.

At third position, Apple had 23 per cent market share as the overall premium smartphone segment grew by 8 per cent (year-on-year) for the full year and 16 per cent (YoY) for Q4 2018.

OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing 36 per cent market share to lead the premium smartphone segment for three successive quarters.

“OnePlus 6 was the best selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T was positioned at second place followed by Samsung S9 Plus,” said Karn Chauhan, Research Analyst at Counterpoint.

 

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Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

According to Vikas Agarwal, General Manager, OnePlus India, it has emerged as the best-selling premium smartphone brand owing to the focus on sharing the best technology with its consumers.

“Last year, we expanded in the offline segment through our ‘Experience Stores’ and through partners such as Croma and Reliance Digital in order to create more touch points for customers to engage with the brand,” Agarwal told IANS.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

“The newly-launched Galaxy A9, the world’s first quad rear camera phone, in Rs 30,000-40,000 price segment attributed towards Samsung’s growth, which is in direct competition with OnePlus,” said the report.

 

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Smartphone by OnePlus. Flickr

Apple’s premium segment shipments declined 25 per cent (YoY) in Q4 2018 mainly due to extreme high premium-commanding pricing for iPhones as Apple continues to choose to pay 20 per cent import duty on new imported iPhones instead of manufacturing in India.

Also Read: Xiaomi Surpasses Samsung to Become Undisputed Phone Leader in India

“As a result, we believe Apple to start manufacturing locally for latest iPhones in 2019 and beyond to potentially lower the current higher iPhone pricing,” said Chauhan.

The top three brands — OnePlus, Samsung and Apple — contributed to 92 per cent of the overall premium market in Q4 2018. (IANS)