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OnePlus to Make its Hyderabad R&D Centre Biggest Globally

The R&D facility will play a crucial role as OnePlus charts its roadmap towards adopting the Indian market as its home ground

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OnePlus
OnePlus best-selling, Samsung led premium segment in 2018.Flickr

Betting big on the cut-throat Indian smartphone market, Chinese handset maker OnePlus on Monday announced it has was working to grow its recently-opened Hyderabad facility into its biggest R&D centre globally in three years.

The facility will not only play a critical role in development of Artificial Intelligence (AI) and Machine Learning (ML) in OnePlus products but will also drive innovations that are centric and relevant to the company’s Indian community, the company said in a statement.

“In three years, we plan to grow the new R&D centre in Hyderabad into our biggest globally. We plan to re-focus our R&D efforts on a large scale and drive innovations in India for the global product, especially on the software side with special emphasis on AL and ML,” said Pete Lau, Founder and CEO, OnePlus.

The company said it would also leverage the ingenious talent from the city which is one of the biggest IT hubs in the country.

OnePlus 5 to get 'face unlock feature' via a software update
OnePlus. wikimedia commons

The R&D facility will play a crucial role as OnePlus charts its roadmap towards adopting the Indian market as its home ground.

“OnePlus is committed to achieving long-term growth in India, and with the commencement of operations at the new R&D centre, OnePlus seeks to integrate and delve deeper into the ‘Make in India’ strategy.

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“In line with the growing user base, we are in the process of expanding offline presence in the region. In fact, local fans can soon expect access to their very own OnePlus Experience Store,” the company said. (IANS)

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OnePlus Plans To Bring Premium Technology for Offline Users in India

The company is also mulling to inaugurate its largest and one-of-its-kind Experience Centre, spanning 16,000 sq ft, in Hyderabad soon

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OnePlus
This comes at a time when OnePlus is experiencing stiff competition from Apple, which has witnessed a turnaround in the highly-competitive premium smartphone market with an increased market share. Pixabay

Aiming to cement its position in the highly-congested premium smartphone market in India, Shenzhen-headquartered handset maker OnePlus is working towards bringing premium technology to more offline users in the country in 2020, a top company executive has said.

OnePlus continued to lead the premium smartphone market in India in Q3 (July-September period) last year, according to Counterpoint Research. The company, with 35 per cent market share, grew 95 per cent year-over-year (YoY).

“In 2020, we plan to scale up investments in the offline retail space and bring premium technology to more consumers who are primarily offline-based through our OnePlus Experience Centres and retail partnerships,” Vikas Agarwal, General Manager, OnePlus India, told IANS in an interview.

This comes at a time when OnePlus is experiencing stiff competition from Apple, which has witnessed a turnaround in the highly-competitive premium smartphone market with an increased market share.

According to the International Data Corporation (IDC), Apple garnered 51.3 per cent share in the Rs 35,000 and above price segment in Q3 of 2019 that ended on September 30.

According to Agarwal, “Expansion of retail presence is one of our key focus areas this year.”

OnePlus
Aiming to cement its position in the highly-congested premium smartphone market in India, Shenzhen-headquartered handset maker OnePlus is working towards bringing premium technology to more offline users in the country in 2020, a top company executive has said. Wikimedia Commons

The company is investing heavily in creating premium service experiences for customers so that every touchpoint with the brand is a remarkable experience for its users.

“The plan is to have at least over 5,000 stores across India in 2020. We are already working to open 100 new ‘Experience Centres’ in the country’s top 50 cities this year,” the OnePlus executive informed.

In terms of offline presence, the company has collaborated with large-format retail chains including Croma, Reliance Digital, Vijay Sales, Bajaj Electronics, Poorvika Mobiles and Sangeetha Mobiles.

It currently has presence in over 2,000 retail stores.

“We will continue to expand our partnerships so that our community and OnePlus enthusiasts can walk into their nearest electronic store to experience our latest products,” added Agarwal.

The company is also mulling to inaugurate its largest and one-of-its-kind Experience Centre, spanning 16,000 sq ft, in Hyderabad soon.

Asked if OnePlus also wants to bring its concept phone with colour-shifting glass technology that makes the rear camera “invisible” to India, Agarwal said: “The OnePlus Concept One phone and its camera setup are an innovative experiment in the future of smartphone design, and OnePlus’s R&D and product teams are continuing to test and extend this technology.

“A new technology application requires valuable user and market feedback, and when the time is ripe, we will introduce it to the market.”

OnePlus
OnePlus continued to lead the premium smartphone market in India in Q3 (July-September period) last year, according to Counterpoint Research. The company, with 35 per cent market share, grew 95 per cent year-over-year (YoY). Pixabay

The handset maker unveiled the OnePlus Concept One at the CES 2020 in Las Vegas.

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Concept One is an exploration into the future form of smartphones (including camera layouts and exterior form) and ECMF (electronics’ colour, materials and finishing), and offers a breakthrough solution to the growing problem of unsightly protruding camera designs. (IANS)