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This comes at a time when OnePlus is experiencing stiff competition from Apple, which has witnessed a turnaround in the highly-competitive premium smartphone market with an increased market share. Pixabay

Aiming to cement its position in the highly-congested premium smartphone market in India, Shenzhen-headquartered handset maker OnePlus is working towards bringing premium technology to more offline users in the country in 2020, a top company executive has said.

OnePlus continued to lead the premium smartphone market in India in Q3 (July-September period) last year, according to Counterpoint Research. The company, with 35 per cent market share, grew 95 per cent year-over-year (YoY).


“In 2020, we plan to scale up investments in the offline retail space and bring premium technology to more consumers who are primarily offline-based through our OnePlus Experience Centres and retail partnerships,” Vikas Agarwal, General Manager, OnePlus India, told IANS in an interview.

This comes at a time when OnePlus is experiencing stiff competition from Apple, which has witnessed a turnaround in the highly-competitive premium smartphone market with an increased market share.

According to the International Data Corporation (IDC), Apple garnered 51.3 per cent share in the Rs 35,000 and above price segment in Q3 of 2019 that ended on September 30.

According to Agarwal, “Expansion of retail presence is one of our key focus areas this year.”


Aiming to cement its position in the highly-congested premium smartphone market in India, Shenzhen-headquartered handset maker OnePlus is working towards bringing premium technology to more offline users in the country in 2020, a top company executive has said. Wikimedia Commons

The company is investing heavily in creating premium service experiences for customers so that every touchpoint with the brand is a remarkable experience for its users.

“The plan is to have at least over 5,000 stores across India in 2020. We are already working to open 100 new ‘Experience Centres’ in the country’s top 50 cities this year,” the OnePlus executive informed.

In terms of offline presence, the company has collaborated with large-format retail chains including Croma, Reliance Digital, Vijay Sales, Bajaj Electronics, Poorvika Mobiles and Sangeetha Mobiles.

It currently has presence in over 2,000 retail stores.

“We will continue to expand our partnerships so that our community and OnePlus enthusiasts can walk into their nearest electronic store to experience our latest products,” added Agarwal.

The company is also mulling to inaugurate its largest and one-of-its-kind Experience Centre, spanning 16,000 sq ft, in Hyderabad soon.

Asked if OnePlus also wants to bring its concept phone with colour-shifting glass technology that makes the rear camera “invisible” to India, Agarwal said: “The OnePlus Concept One phone and its camera setup are an innovative experiment in the future of smartphone design, and OnePlus’s R&D and product teams are continuing to test and extend this technology.

“A new technology application requires valuable user and market feedback, and when the time is ripe, we will introduce it to the market.”


OnePlus continued to lead the premium smartphone market in India in Q3 (July-September period) last year, according to Counterpoint Research. The company, with 35 per cent market share, grew 95 per cent year-over-year (YoY). Pixabay

The handset maker unveiled the OnePlus Concept One at the CES 2020 in Las Vegas.

ALSO READ: New Foldable Samsung Smartphone “Galaxy Z Flip” May Price as Low as $860

Concept One is an exploration into the future form of smartphones (including camera layouts and exterior form) and ECMF (electronics’ colour, materials and finishing), and offers a breakthrough solution to the growing problem of unsightly protruding camera designs. (IANS)


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Delhi to get new QR-based driving livenses and registration certificates.

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As per a statement, the new driving licence will have an advanced microchip with features like Quick Response (QR) code and Near Field Communication (NFC). The new RC will have the owner's name printed on the front while the microchip and the QR code would be embedded at the back of the card.

The cards earlier had embedded chips, but chip reader machines were not available in the required quantity with both the Delhi Traffic Police and the Enforcement Wing of the Transport Department. Moreover, chips were designed and implemented by the states concerned, which resulted in difficulties in reading the chip and retrieving information, especially in case of defaulters.

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An October 2018 notification of the Ministry of Road Transport and Highways (MoRTH) had made changes to the Driving License and Registration Certificate. The new Smart card based DL and RC, will have chip based/ QR code based recognition system. At the same time, documents such as driving license or registration certificates in electronic formats on DigiLockers and mParivahan were also made valid in place of physical documents and treated at par with original documents.

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