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OnePlus to Refresh its Line-up with New Series

The handsets are also expected to have a pop-up selfie camera

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Smartphone by OnePlus. Flickr

Chinese premium smartphone maker OnePlus will refresh its line-up with the new “OnePlus 7 series” on May 14 at simultaneous events in New York, London, Beijing and Bengaluru.

“We will be unveiling a device of the future that features exquisite craftsmanship and breakthrough technologies,” the handset maker said in a statement.

The company is using the tagline “Go Beyond Speed” for the announcement, which goes in line with CEO Pete Lao saying there will be a 5G version of the OnePlus 7 Pro.

OnePlus
The taller display on the new iteration looked more dynamic. Flickr

He also said that the device will include a new type of display, with reports suggesting it could come with a 90 Hz refresh rate.

The handsets are also expected to have a pop-up selfie camera.

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A few leaks have claimed that three variants of the device, including OnePlus 7, OnePlus 7 Pro and OnePlus 7 Pro 5G model, would be making their way to the markets this time. (IANS)

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Samsung Users Moving to Pixel, OnePlus: Counterpoint

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsung in the US as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research.

According to Counterpoint’s “US Smartphone Churn Tracker”, less than one in five people who bought either device was a previous Apple user.

In Q4 2018, Google Pixel accounted for 7.3 per cent of Verizon’s total sales while the OnePlus 6T made up 2.4 per cent of T-Mobile’s total sales. Each device signalled an appetite for more diversity in premium device product line-ups from consumers.

“The newest Google Pixel line-up was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018, resulting in strong sales of the Google Pixel 3 line-up. Over half of all new Pixel 3 owners came from Samsung,” Jeff Fieldhack, Research Director at Counterpoint Research, said in a statement.

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OnePlus marked its entry into the US with OnePlus 6T. Flickr

“The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 per cent of volumes are coming from its Android partners,” Fieldhack added.

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners.

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“Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives,” Fieldhack noted. (IANS)

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