Wednesday August 21, 2019
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OnePlus Zooms Past Samsung, Apple in Indian Premium Segment

The combined share of OnePlus, Samsung and Apple was 85 per cent during the second quarter, down from 88 per cent level a year ago

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OnePlus
There's no standard 3.5-mm headphone jack this time but that isn't much of a deal-breaker.

Riding on its flagship OnePlus 7 series, Chinese smartphone maker OnePlus captured its highest-ever shipment share of 43 per cent in the second quarter (Q2) to become the leader in the premium segment (Rs 30,000 and above) in India, Counterpoint Research said on Wednesday.

OnePlus debuted into the ultra-premium segment (Rs 45,000 and above) with OnePlus 7 Pro and immediately captured 26 per cent share.

“This ultra-premium segment is a subset of the overall premium segment and usually led by Samsung and Apple. With healthy sales of Samsung Galaxy S10-series, OnePlus 7 Pro and Apple iPhone XR the volumes in this segment almost doubled,’ said Karn Chauhan, Research Analyst at Counterpoint Research.

Samsung dropped to the second position in the overall premium-segment, holding 22 per cent share with volumes declining 16 per cent (year-on-year).

Overall, smartphone shipments in the premium segment grew an impressive 33 per cent annually in India — way above the single-digit overall smartphone shipment growth during Q2 2019.

Apple’s volumes in this segment doubled annually in Q2 2019 driven by iPhone XR thanks to the price correction in April.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

“Apple is also doubling down on its efforts to localize local manufacturing which will help them save 20 per cent on import duties and can potentially pass on to consumers or use it to build its retail footprint and upcoming festive season discounting/marketing,” Chauhan noted.

In the case of Samsung, promotions for the S10 series remain strong.

“Galaxy S10 Plus was the top model for Samsung despite the availability of cheaper Galaxy S10e. This shows that India consumers are ready to pay more for a premium experience,” said Chauhan.

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Second quarter was the first-ever one when premium segment had the highest number of models, offering wide variety of choice for consumers.

“As more brands such as Xiaomi, OPPO, vivo and Huawei enter this segment, this segment is going to be hyper-competitive in the second half of 2019,” informed Chauhan.

The combined share of OnePlus, Samsung and Apple was 85 per cent during the second quarter, down from 88 per cent level a year ago. (IANS)

Next Story

Apple Commits $6 Billion to Its Original TV Shows and Movies Budget for Its Upcoming Apple TV+ Service

One comedy-drama called "The Morning Show", featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars

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Apple, TV, Shows
This is a huge jump in Apple's budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday. Pixabay

In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget for its upcoming Apple TV+ service, according to a new report from the Financial Times.

This is a huge jump in Apple’s budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday.

One comedy-drama called “The Morning Show”, featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars, said the report quoting the FT.

Apple announced its TV+ service at an event in March. The on-demand subscription service will come with brand new programming from the world’s celebrated artists including Oprah Winfrey, Steven Spielberg, Apple said.

Apple, TV, Shows
In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget. Pixabay

While the company announced that the service will start rolling out from autumn this year, it did not disclose any exact release date or price for the service.

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The FT report indicates that Apple may release it before Disney+ launches on November 12. (IANS)