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OnePlus Zooms Past Samsung, Apple in Indian Premium Segment

The combined share of OnePlus, Samsung and Apple was 85 per cent during the second quarter, down from 88 per cent level a year ago

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OnePlus
There's no standard 3.5-mm headphone jack this time but that isn't much of a deal-breaker.

Riding on its flagship OnePlus 7 series, Chinese smartphone maker OnePlus captured its highest-ever shipment share of 43 per cent in the second quarter (Q2) to become the leader in the premium segment (Rs 30,000 and above) in India, Counterpoint Research said on Wednesday.

OnePlus debuted into the ultra-premium segment (Rs 45,000 and above) with OnePlus 7 Pro and immediately captured 26 per cent share.

“This ultra-premium segment is a subset of the overall premium segment and usually led by Samsung and Apple. With healthy sales of Samsung Galaxy S10-series, OnePlus 7 Pro and Apple iPhone XR the volumes in this segment almost doubled,’ said Karn Chauhan, Research Analyst at Counterpoint Research.

Samsung dropped to the second position in the overall premium-segment, holding 22 per cent share with volumes declining 16 per cent (year-on-year).

Overall, smartphone shipments in the premium segment grew an impressive 33 per cent annually in India — way above the single-digit overall smartphone shipment growth during Q2 2019.

Apple’s volumes in this segment doubled annually in Q2 2019 driven by iPhone XR thanks to the price correction in April.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

“Apple is also doubling down on its efforts to localize local manufacturing which will help them save 20 per cent on import duties and can potentially pass on to consumers or use it to build its retail footprint and upcoming festive season discounting/marketing,” Chauhan noted.

In the case of Samsung, promotions for the S10 series remain strong.

“Galaxy S10 Plus was the top model for Samsung despite the availability of cheaper Galaxy S10e. This shows that India consumers are ready to pay more for a premium experience,” said Chauhan.

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Second quarter was the first-ever one when premium segment had the highest number of models, offering wide variety of choice for consumers.

“As more brands such as Xiaomi, OPPO, vivo and Huawei enter this segment, this segment is going to be hyper-competitive in the second half of 2019,” informed Chauhan.

The combined share of OnePlus, Samsung and Apple was 85 per cent during the second quarter, down from 88 per cent level a year ago. (IANS)

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Apple Plans to Unveil “Completely Wireless” iPhone

Furthermore, a note also mentions the five new phones that Apple will release in the year 2020

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Apple
Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. Pixabay

Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely.

“Apple will create more differentiation between the highest-end and high-end models. It will benefit the shipment of the highest-end model and iPhone ASP. Among new 2H21 iPhone models, we expect that the highest-end model would cancel the [Lightning] port and provide the completely wireless experience,” Kuo said in a research note, MacRumors reported recently.

Furthermore, the note also mentions the five new phones that Apple will release in the year 2020.

One 6.7-inch high-end iPhone, two 6.1-inch iPhones and one entry-level 5.4-inch iPhone, each of which would also have support for Sub-6GHz and/or mmWave 5G.

Apple
Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely. Pixabay

Kuo also expects a new iPhone SE to be coming sometime in the first half of 2020. It is expected to have a 4.7-inch display and mimic the size and design of the iPhone 8 with updated internals, and an updated single camera.

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Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. (IANS)