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OnePlus Zooms Past Samsung, Apple in Indian Premium Segment

The combined share of OnePlus, Samsung and Apple was 85 per cent during the second quarter, down from 88 per cent level a year ago

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OnePlus
There's no standard 3.5-mm headphone jack this time but that isn't much of a deal-breaker.

Riding on its flagship OnePlus 7 series, Chinese smartphone maker OnePlus captured its highest-ever shipment share of 43 per cent in the second quarter (Q2) to become the leader in the premium segment (Rs 30,000 and above) in India, Counterpoint Research said on Wednesday.

OnePlus debuted into the ultra-premium segment (Rs 45,000 and above) with OnePlus 7 Pro and immediately captured 26 per cent share.

“This ultra-premium segment is a subset of the overall premium segment and usually led by Samsung and Apple. With healthy sales of Samsung Galaxy S10-series, OnePlus 7 Pro and Apple iPhone XR the volumes in this segment almost doubled,’ said Karn Chauhan, Research Analyst at Counterpoint Research.

Samsung dropped to the second position in the overall premium-segment, holding 22 per cent share with volumes declining 16 per cent (year-on-year).

Overall, smartphone shipments in the premium segment grew an impressive 33 per cent annually in India — way above the single-digit overall smartphone shipment growth during Q2 2019.

Apple’s volumes in this segment doubled annually in Q2 2019 driven by iPhone XR thanks to the price correction in April.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

“Apple is also doubling down on its efforts to localize local manufacturing which will help them save 20 per cent on import duties and can potentially pass on to consumers or use it to build its retail footprint and upcoming festive season discounting/marketing,” Chauhan noted.

In the case of Samsung, promotions for the S10 series remain strong.

“Galaxy S10 Plus was the top model for Samsung despite the availability of cheaper Galaxy S10e. This shows that India consumers are ready to pay more for a premium experience,” said Chauhan.

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Second quarter was the first-ever one when premium segment had the highest number of models, offering wide variety of choice for consumers.

“As more brands such as Xiaomi, OPPO, vivo and Huawei enter this segment, this segment is going to be hyper-competitive in the second half of 2019,” informed Chauhan.

The combined share of OnePlus, Samsung and Apple was 85 per cent during the second quarter, down from 88 per cent level a year ago. (IANS)

Next Story

Samsung Electronics Creates An In-House Technology Platform Unit

The centre will be headed by Chung Eui-suk, an executive vice president who is best known for leading the development of Samsung's AI-based digital assistant

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Samsung
Samsung combined its in-house tech units related with Artificial Intelligence (AI), Internet of Things (IoT) and big data solutions to set up a new tech group, tentatively named "next-generation platform centre," according to the company officials. Pixabay

Samsung Electronics has created an in-house technology platform unit and named a new chief for its home appliance business in the company’s latest reshuffle, corporate sources here said.

Samsung combined its in-house tech units related with Artificial Intelligence (AI), Internet of Things (IoT) and big data solutions to set up a new tech group, tentatively named “next-generation platform centre,” according to the company officials.

The centre will be headed by Chung Eui-suk, an executive vice president who is best known for leading the development of Samsung’s AI-based digital assistant, Bixby, reports Yonhap news agency. The South Korean tech giant also appointed Lee Jae-seung, former Consumer Electronics (CE) business division development team leader, to head its home appliance business.

Previously, Kim Hyun-suk, president and CEO of Samsung’s CE business division, co-held the title as home appliance business chief. It was revealed in Samsung’s senior executive reshuffle on Monday that Kim no longer heads the company’s home appliance business, although he retains his CEO position for Samsung’s CE business division.

Lee Won-jin, an executive vice president who leads service business team at Samsung’s visual display unit, will serve the same job for the company’s mobile business unit.

The move will allow Lee, former managing director at Google Korea, to focus on developing contents services for both mobile phones and TVs. The latest reshuffle followed changes to leadership at Samsung this week. Earlier, the company named a new mobile business chief, and promoted 162 executives.

Samsung
Samsung Electronics has created an in-house technology platform unit and named a new chief for its home appliance business in the company’s latest reshuffle, corporate sources here said. Wikimedia Commons

Infusing young blood into its smartphone business division amid growing Chinese competition in markets like India, Samsung Electronics named 52-year-old Roh Tae-moon its new mobile business chief — taking over from DJ Koh, current president and CEO of the IT and Mobile Communications (IM) business division.

HC Hong, President and CEO of Samsung Southwest Asia since 2015 and was instrumental in taking India to the top of global smartphone manufacturing map, has also moved on into a new role within the company, according to a letter accessed by IANS.

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Samsung usually announces personnel reshuffles in December, but the appointments were delayed as trials involving Samsung Group heir Lee Jae-yong and key executives have dragged out longer than expected. (IANS)