Never miss a story

Get subscribed to our newsletter


×
Netflix.

As online food delivering platforms gain popularity and virtual kitchens set new goals, consumers globally want personalised experiences and to connect emotionally with the brands, a top Uber Eats executive stressed here on Tuesday.

Addressing the APAC ‘Future of Food Summit’ here, Nikki Neuburger who is Global Marketing Head at Uber Eats, said people are making food orders more interactive with comments and feedback.


“To transform the moments of tension into moments of meaningful connections, people want to be more involved. They seek information like who has prepared the food, who is delivering it and who is reviewing it,” Neuburger told the gathering.

Making food orders more personalised is part of the idea behind why consumers wish their food orders to be treated with a human touch.

In order to cater to their demands, brands like Uber Eats are implementing technologies like Artificial Intelligence (AI), Machine Learning (ML), data analytics and Augmented Reality (AR) in their apps and services.


Delivery men working with the food delivery apps Uber Eats and Swiggy wait to pick up an order outside a restaurant in Mumbai, India, Feb. 6, 2019. VOA

“The future of online food services is similar to that of hiring a private chef — to know a detailed personal understanding of an individual’s food choices based on their order history,” said Stephen Chau, Senior Director and Global Head of product, Uber Eats.

According to Chau, the time has come for the online restaurant aggregators to create more customised and personalised services for users — like Netflix for food.

Also Read: Google Kills Nest App for Android, Apple Watches

According to experts, data-driven food is taking over the world with technologies like AI undertaking the responsibility of maintaining the integrity of food — from nutrition to agriculture.

Hosted by Uber Eats, the two-day “APAC Future of Food” summit is aimed at finding the balance between technology and human hospitality. (IANS)


Popular

Human hair wigs have several advantages over synthetic wigs

By- Digital Hub

I prefer synthetic wigs as it isn't something that I would wear all the time - just when I look different. Additionally, their ease of use is an essential factor for me. However, suppose you're looking to wear a wig for a fashionable accessory or as a way for you to show your personality. In that case, I'd recommend buying multiple synthetic wigs of various styles and colors instead of only the one human hair wig at the same amount. However, be cautious - only purchase top-quality synthetic braids that are more expensive as you might be disappointed by the new style you've chosen.

Keep Reading Show less
Photo found on Google Images

Nominated Books for Booker Prize 2021

The prestigious British-based, Booker Prize, is one of the most prestigious and acclaimed awards given annually to the best work of fiction. This award is given to a work of fiction which is primarily written in English language and published in the United Kingdom or Ireland by the writers of any nationality.

This year, six authors were nominated for their work of fiction, and the winner will be announced on the 3rd of November.

Keep Reading Show less
Photo found in Google Images

Michiyo Tsujimura performing experiments in a laboratory.

Today, 17 September,marks the 133rd birth anniversary of Michiyo Tsujimura, who was a Japanese scientist, and worked extensively on decoding the nutritional value of green tea.

Tsujimura spent her early career as a science teacher. And, in 1920, she chased her dream of becoming a scientific researcher at the Hokkaido Imperial University, where she began to analyse the nutritional properties of Japanese silkworms, in which she was very much interested.

Keep reading... Show less