Tuesday November 19, 2019
Home Lead Story Online Restau...

Online Restautant Aggregators Must Create a Netflix for Food

Hosted by Uber Eats, the two-day “APAC Future of Food” summit is aimed at finding the balance between technology and human hospitality

0
//
Netflix.

As online food delivering platforms gain popularity and virtual kitchens set new goals, consumers globally want personalised experiences and to connect emotionally with the brands, a top Uber Eats executive stressed here on Tuesday.

Addressing the APAC ‘Future of Food Summit’ here, Nikki Neuburger who is Global Marketing Head at Uber Eats, said people are making food orders more interactive with comments and feedback.

“To transform the moments of tension into moments of meaningful connections, people want to be more involved. They seek information like who has prepared the food, who is delivering it and who is reviewing it,” Neuburger told the gathering.

Making food orders more personalised is part of the idea behind why consumers wish their food orders to be treated with a human touch.

In order to cater to their demands, brands like Uber Eats are implementing technologies like Artificial Intelligence (AI), Machine Learning (ML), data analytics and Augmented Reality (AR) in their apps and services.

Swiggy, uber eats, food app
Delivery men working with the food delivery apps Uber Eats and Swiggy wait to pick up an order outside a restaurant in Mumbai, India, Feb. 6, 2019. VOA

“The future of online food services is similar to that of hiring a private chef — to know a detailed personal understanding of an individual’s food choices based on their order history,” said Stephen Chau, Senior Director and Global Head of product, Uber Eats.

According to Chau, the time has come for the online restaurant aggregators to create more customised and personalised services for users — like Netflix for food.

Also Read: Google Kills Nest App for Android, Apple Watches

According to experts, data-driven food is taking over the world with technologies like AI undertaking the responsibility of maintaining the integrity of food — from nutrition to agriculture.

Hosted by Uber Eats, the two-day “APAC Future of Food” summit is aimed at finding the balance between technology and human hospitality. (IANS)

Next Story

Here’s Why Too Much Ultra-Processed Food Can Deteriorate your Heart Health

Ultra-processed foods are made entirely or mostly from substances extracted from foods, such as fats

0
Ultra-Processed Food
Examples of Ultra-Processed Food include soft drinks, packaged salty snacks, cookies, cakes, processed meats, chicken nuggets, powdered and packaged instant soups and many items often marketed as "convenience foods." Wikimedia Commons

If you are eating too much Ultra-Processed Food, stop consuming it now as researchers have found that eating fast food is linked to lower heart health.

“Eating ultra-processed foods often displaces healthier foods that are rich in nutrients, like fruit, vegetables, whole grains and lean protein, which are strongly linked to good heart health,” said study research Zefeng Zhang from Centers for Disease Control and Prevention (CDC) in the US.

“In addition, ultra-processed foods are often high in salt, added sugars, saturated fat and other substances associated with increasing the risk of heart disease,” Zhang added.

Ultra-processed foods are made entirely or mostly from substances extracted from foods, such as fats, starches, hydrogenated fats, added sugar, modified starch and other compounds and include cosmetic additives such as artificial flavours, colours or emulsifiers.

Examples include soft drinks, packaged salty snacks, cookies, cakes, processed meats, chicken nuggets, powdered and packaged instant soups and many items often marketed as “convenience foods.”

Using data from the National Health and Nutrition Examination Survey (NHANES) collected between 2011 and 2016, researchers reviewed the results from 13,446 adults, 20 years of age and older, who completed a 24-hour dietary recall and answered questions about their cardiovascular health.

Ultra-Processed Food
If you are eating too much Ultra-Processed Food, stop consuming it now as researchers have found that eating fast food is linked to lower heart health. Pixabay

Researchers have found that for every five per cent increase in calories from ultra-processed foods a person ate, there was a corresponding decrease in overall cardiovascular health.

Adults who ate approximately 70 per cent of their calories from ultra-processed foods were half as likely to have ‘ideal’ cardiovascular health, compared with people who ate 40 per cent or less of their calories from ultra-processed foods.

“This study underscores the importance of building a healthier diet by eliminating foods such as sugar-sweetened beverages, cookies, cakes and other processed foods,” said Donna Arnett from the University of Kentucky in the US.

ALSO READ: Google Stadia Expands with 10 New Games in Lineup

The study is scheduled to be presented at the American Heart Association’s Scientific Sessions 2019 from November 16-18 in Philadelphia, US. (IANS)