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Opolfed launches its online shopping site



Bhubaneswar : The Odisha State Poultry Products Co-operative Marketing Federation Ltd. (Opolfed), an apex poultry co-operative marketing organisation, on Monday began online sale of poultry products including eggs and chicken.

Launching a shopping website of Opolfed, Agriculture, Fisheries and Animal Resources Development Minister, Pradeep Maharathy said here that it would provide the people a flexible buying experience.

He said initially Opolfed products would be delivered in Bhubaneswar Municipal Corporation area only. Later, based on the response, the society would extend the delivery facility to other cities in the state.

The minister also launched a Facebook business page of Opolfed –, saying it would help people to connect with Opolfed.

According to Bishnupada Sethi, secretary in the fisheries and animal husbandry department, the online shopping platform will provide the residents of Bhubaneswar who cannot visit Opolfed outlet in the city to place orders online and get delivery at home.

He said Opolfed would charge Rs.50 for delivery and the order should be for a minimum amount of Rs. 500.


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Study Finds Consuming Poultry as Bad as Red Meats for Cholesterol

Government dietary guidelines have encouraged consumption of poultry as a healthier alternative to red meat

Poultry, Produce Industry
Over 80% of UTIs caused by E.coli is found in poultry. Pixabay

Turning conventional wisdom on its head, researchers have found that consuming red meat and white meat, like poultry, have equal effects on blood cholesterol levels.

The study indicated that restricting consumption of meat altogether, whether red or white, is more advisable for lowering blood cholesterol levels than previously thought.

The research, published in the American Journal of Clinical Nutrition, showed that consumption of high amount of red meat or white poultry resulted in higher blood cholesterol levels than consuming a comparable amount of plant proteins.

Health workers in full protective gear collect dead chickens killed by using carbon dioxide at a wholesale poultry market in Hong Kong, Wednesday, Dec. 31, 2014. Authorities in Hong Kong have begun destroying 15,000 chickens at a poultry market and suspended imports from mainland China after bird flu was found in some birds. (AP Photo/Kin Cheung). VOA

“When we planned this study, we expected red meat to have more adverse effect on blood cholesterol levels than white meat. But we were surprised that this was not the case — their effects on cholesterol levels are identical when saturated fat levels are equivalent,” said the study lead author Ronald Krauss, Professor at University of California in the US.

The study did not include grass-fed beef or processed products like bacon or sausage; nor did it include fish. The study also found that plant proteins were the healthiest for blood cholesterol.

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Consumption of red meat has become unpopular during the last few decades over concerns about its association with increased heart disease. Government dietary guidelines have encouraged consumption of poultry as a healthier alternative to red meat.

But there had been no comprehensive comparison of the effects of red meat, white meat and non-meat proteins on blood cholesterol until now, Krauss said. Non-meat proteins like vegetables, dairy, and legumes such as beans, show the best cholesterol benefit, he said. (IANS)