In a bid to drive its integrated development in global markets, Chinese smartphone maker OPPO on Tuesday announced the establishment of its new global sales and global marketing business units.
While Alen Wu has been appointed as the company’s Vice President and President of Global Sales, Brian Shen has taken charge as Vice President and President of Global Marketing, OPPO said.
Both Wu and Shen will report to OPPO CEO Tony Chen.
“OPPO has always run our business with a global vision of ‘One Market, One OPPO’. We consider global markets as one market in which we need to focus on worldwide resource integration for development globally,” said Chen.
Chinese handset maker Oppo Launched customised operating system (OS) ColorOS 7, which is based on Android 10 and brings in localised features like DocVault — the government-approved DigiLocker integration, was unveiled here on Tuesday.
Oppo’s new ColorOS 7 is faster and increases application response time by 30 per cent with multiple apps running in the background, according to the company.
“We strive to make ColorOS broader yet more localised, creating a truly global system that users in different markets can experience and enjoy. This means we will continue to expand our localisation efforts to ensure that ColorOS is highly adapted to local user needs,” Manoj Kumar, Senior Principal Engineer, Oppo ColorOS, said in a statement.
The new customised OS has adopted a lightweight visual approach that simplifies it helping users focus more on the content.
Besides full icon customisation, there’s a dark mode that provides superior reading experience in all-day conditions, thus, helping users concentrate more and reducing battery consumption.
“We have focussed on delivering not only a smooth experience, but also on providing solutions specific to Indian users such as DocVault in association with the government of India,” said Tasleem Arif, Vice-President and Head of R&D, Oppo.
The handset maker’s R&D centre in Hyderabad has more than 280 team members who focus on localising features and also assist the global team to create globalised features.