OPPO Establishes its New Global Sales, Marketing Business Units

Wu has served as President of International Business at OPPO since May 2018, while Shen has been President of Mainland China Business at OPPO since May 2018

Innovation, OPPO Reno 10x Zoom
Chinese handset maker OPPO, which has been known to be experimental with its smartphone designs has just launched its flagship smartphone Reno 10x Zoom. Wikimedia Commons

In a bid to drive its integrated development in global markets, Chinese smartphone maker OPPO on Tuesday announced the establishment of its new global sales and global marketing business units.

While Alen Wu has been appointed as the company’s Vice President and President of Global Sales, Brian Shen has taken charge as Vice President and President of Global Marketing, OPPO said.

Both Wu and Shen will report to OPPO CEO Tony Chen.

Innovation, OPPO Reno 10x Zoom
The pop-up selfie mechanism itself is, however, not new. Wikimedia Commons

“OPPO has always run our business with a global vision of ‘One Market, One OPPO’. We consider global markets as one market in which we need to focus on worldwide resource integration for development globally,” said Chen.

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Wu has served as President of International Business at OPPO since May 2018, while Shen has been President of Mainland China Business at OPPO since May 2018. (IANS)

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