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OPPO, Samsung, Apple Most Preferred Brands by Gen Z

However, few consumers are looking to replace their existing brands because of recurring problems

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday.

At least 78 per cent Gen Z consumers see smartphones as a symbol of their lifestyle while 75 per cent feel the devices make them feel powerful in life whereas 72 per cent said they offer them “superior experience through the latest tech innovations”, CyberMedia Research (CMR) has said.

The survey was conducted on smartphone consumers in the premium smartphone segment (from Rs 25,000 to Rs 50,000).

samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

“Smartphone brands that provide a compelling consumer experience, backed by industry-leading innovations, and a premium experience at good price-points, will find favour with demanding consumers.

“The Gen Z clearly identifies with OPPO as an innovation trailblazer whether it be in camera or battery charging,” Prabhu Ram, head of Industry Intelligence Group, CMR, said in a statement.

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The survey said that smartphone upgrades are driving the market, with 55 per cent of the consumers indicating that they upgrade their smartphone every year.

However, few consumers are looking to replace their existing brands because of recurring problems. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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apple
Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)