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OPPO, Samsung, Apple Most Preferred Brands by Gen Z

However, few consumers are looking to replace their existing brands because of recurring problems

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday.

At least 78 per cent Gen Z consumers see smartphones as a symbol of their lifestyle while 75 per cent feel the devices make them feel powerful in life whereas 72 per cent said they offer them “superior experience through the latest tech innovations”, CyberMedia Research (CMR) has said.

The survey was conducted on smartphone consumers in the premium smartphone segment (from Rs 25,000 to Rs 50,000).

samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

“Smartphone brands that provide a compelling consumer experience, backed by industry-leading innovations, and a premium experience at good price-points, will find favour with demanding consumers.

“The Gen Z clearly identifies with OPPO as an innovation trailblazer whether it be in camera or battery charging,” Prabhu Ram, head of Industry Intelligence Group, CMR, said in a statement.

Also Read: US President Donald Trump Raises a Possibility of Huawei Being a Part of US-China Trade Deal

The survey said that smartphone upgrades are driving the market, with 55 per cent of the consumers indicating that they upgrade their smartphone every year.

However, few consumers are looking to replace their existing brands because of recurring problems. (IANS)

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Tech Giant Apple Expands its Retail Presence in US

There are over 1,800 third-party Apple authorized service providers across the US

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Expanding its repair services across the US, Apple has partnered consumer electronics retailer Best Buy with the company’s nearly 1,000 stores that would provide expert service and repairs for Apple products.

“We’re always looking at how we can reliably expand our network of trained technicians and we’re excited to partner with every Best Buy store so it’s even easier for our customers to find an authorized repair location near them,” said Tara Bunch, Vice President of AppleCare, said in a blog post on Wednesday.

According to the iPhone-maker, Best Buy has nearly 7,600 newly Apple-certified technicians who are always ready to make same-day iPhone repairs or to service other Apple products.

Apple, women
The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

The company asserts that every repair at an authorized service provider was not only performed by trained experts but also backed by Apple.

There are over 1,800 third-party Apple authorized service providers across the US.

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“This is three times as many locations as three years ago, meaning eight out of 10 Apple customers would be within 20 minutes of an authorized service provider,” the post added. (IANS)