Monday October 14, 2019
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OPPO, Samsung, Apple Most Preferred Brands by Gen Z

However, few consumers are looking to replace their existing brands because of recurring problems

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday.

At least 78 per cent Gen Z consumers see smartphones as a symbol of their lifestyle while 75 per cent feel the devices make them feel powerful in life whereas 72 per cent said they offer them “superior experience through the latest tech innovations”, CyberMedia Research (CMR) has said.

The survey was conducted on smartphone consumers in the premium smartphone segment (from Rs 25,000 to Rs 50,000).

samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

“Smartphone brands that provide a compelling consumer experience, backed by industry-leading innovations, and a premium experience at good price-points, will find favour with demanding consumers.

“The Gen Z clearly identifies with OPPO as an innovation trailblazer whether it be in camera or battery charging,” Prabhu Ram, head of Industry Intelligence Group, CMR, said in a statement.

Also Read: US President Donald Trump Raises a Possibility of Huawei Being a Part of US-China Trade Deal

The survey said that smartphone upgrades are driving the market, with 55 per cent of the consumers indicating that they upgrade their smartphone every year.

However, few consumers are looking to replace their existing brands because of recurring problems. (IANS)

Next Story

iPhone 11 Takes Apple Ahead of Microsoft in $1-tn Market cap: Report

Apple is in for a bumper festive season sales and the iPhone 11 series -- starting from Rs 58,900 - has registered very strong demand from the consumers in the country

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The pent-up demand for its newly-released iPhone 11 series has made Apple the most valuable company in the US again, ahead of Microsoft with a $1.07 trillion market cap.

Sailing through the US-China trade war that may impact its devices too, Apple stock has reached $236.21 to beat the previous high set just over a year ago.

The news that Chinese and American trade negotiators have reached a preliminary agreement aimed at easing the ongoing trade war between the two nations after holding a new round of high-level talks in Washington, DC, also helped Apple as a proposed 15 per cent tariff looms on $156 billion in Chinese goods, including smartphones and other consumer goods, from December 15.

At the moment, only two US companies — Apple and Microsoft — are in the $1 trillion market cap bracket, with Jeff Bezos-led Amazon inching closer.

Apple shares are about five times higher than they were when Tim Cook became CEO of the company in August 2011, reports Barron’s.

The rally owes partly to a report by the Nikkei Asian Review claiming that Apple is ramping up production of its three iPhone models by as much as 8 million units or 10 per cent of its production.

FILE - Microsoft Corp. signage is shown outside the Microsoft Visitor Center in Redmond, Wash.
FILE – Microsoft Corp. signage is shown outside the Microsoft Visitor Center in Redmond, Wash. VOA

Apple’s weak rally in Q4 2018 was largely driven by concern over iPhone demand. The tables have turned, and this time Apple is set for a record sales riding on aggressive pricing and attractive discounts in countries like India.

The Cupertino-based iPhone maker is expected to report Q4 results on October 30.

The iPhone 11’s pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart in just three days after the pre-booking was thrown open on September 20.

Also Read: Oracle Ensures Keeping Sensitive Data within Boundaries of India

The increase in orders appears to validate Apple CEO Tim Cook’s new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy.

Apple is in for a bumper festive season sales and the iPhone 11 series — starting from Rs 58,900 – has registered very strong demand from the consumers in the country. (IANS)