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OPPO, Samsung, Apple Most Preferred Brands by Gen Z

However, few consumers are looking to replace their existing brands because of recurring problems

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday.

At least 78 per cent Gen Z consumers see smartphones as a symbol of their lifestyle while 75 per cent feel the devices make them feel powerful in life whereas 72 per cent said they offer them “superior experience through the latest tech innovations”, CyberMedia Research (CMR) has said.

The survey was conducted on smartphone consumers in the premium smartphone segment (from Rs 25,000 to Rs 50,000).

samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

“Smartphone brands that provide a compelling consumer experience, backed by industry-leading innovations, and a premium experience at good price-points, will find favour with demanding consumers.

“The Gen Z clearly identifies with OPPO as an innovation trailblazer whether it be in camera or battery charging,” Prabhu Ram, head of Industry Intelligence Group, CMR, said in a statement.

Also Read: US President Donald Trump Raises a Possibility of Huawei Being a Part of US-China Trade Deal

The survey said that smartphone upgrades are driving the market, with 55 per cent of the consumers indicating that they upgrade their smartphone every year.

However, few consumers are looking to replace their existing brands because of recurring problems. (IANS)

Next Story

Upcoming iPhone SE 2 Likely to be Called as ‘iPhone 9’

Earlier Kuo had said, Apple was preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020

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Apple, iPhones, launch, stream, Netflix
iPhones are on display at an Apple store in Prince William Country, Virginia. (Photo: Diaa Bekheet) VOA

A new report from Japanese blog Mac Otakara has claimed that the iPhone SE 2 will likely be called the iPhone 9, owing to the fact that it will feature the same chassis as that of the iPhone 8.

The device is expected to feature a 4.7-inch display with bezels along with a faster A13 Bionic chip, 3GB of RAM and could start selling at $399.

According to Apple analyst Ming-Chi Kuo iPhone SE 2 is scheduled to go into mass production in January 2020 and will be launched at the end of March.

The iPhone SE 2 will use a 10-layer Substrate-like PCB (SLP) for its motherboard, the same technology used by the iPhone 11’s version.

Apple, iPhones, launch, stream, Netflix
In this Jan. 9, 2007 file phtoo, Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco. Apple Inc. VOA

This will benefit multiple iPhone suppliers, including Pending Holdings, Xinxing, and AT&S, even though the SLP will be a less expensive component than the one used in the iPhone 11 series of devices.

The iPhone SE 2 will not have the 3D Touch feature, removed from the iPhone 11 by the company. Also, it will use a Touch ID fingerprint reader, not Face ID.

Also Read: Tech Giant Amazon Collecting UK Health Service Data for Free: Report

The phone will have three colour options such as silver, space grey and red.

Earlier Kuo had said, Apple was preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020. (IANS)