Never miss a story

Get subscribed to our newsletter


×
OTT 2020: Year that was. IANS

In a year dominated by Covid realities all around us, one absolute truth that emerged is that viewing patterns of audiences all over the world we’re in for a change this year. With cinema halls facing closure owing to lockdown, OTT platforms became the primary source of entertainment. While the big screen will not go away, streaming services have sure come of age and redefined for good how we perceive entertainment from now on.

The pandemic-induced lockdown ushered generic trends, too, and these are expected to be big in the future. In India, especially, many subjects and trends that were traditionally not so popular are suddenly evincing popular interest, now that access to variety is just a click away.


“The pandemic induced lockdown has only accelerated the demand for multi-platform content. OTT is not restricted by the pressure of finite airtime and hence the variety of content, at scale, is greater than broadcast,” Ajit Andhare, COO, Viacom18 Studios, told IANS while talking about the booming OTT space in India.

“Secondly, unlike theatrical productions, the content isn’t bound by time and scale constraints either. Therefore the platform offers versatility to content creators. It is this flexibility from mainstream production values that have enabled us to create shows like Jamtara, Taj Mahal, and She. Audience exploring new narratives & genres augurs well for us creators and will further develop the creative ecosystem,” he added.

Follow NewsGram on Twitter to stay updated about the World news.

IANS takes a look at top trends that created ripples in the OTT space:

Anthologies

The year started with the spooky anthology Ghost Stories, and the trend of stringing several stories together continued all through the year. Some of the noteworthy anthologies include Ludo, Unpaused, and Paava Kadhaigal.

Direct to service releases

With the cinemas shutting down due to the coronavirus pandemic, movies ditched the traditional release route for the digital world. the Amitabh Bachchan and Ayushmann Khurrana-starrer Gulabo Sitabo started the trend, which continues to gain steam.

Female-driven stories

Aarya, Gunjan Saxena: The Kargil Girl, Bulbul, Bhaag Beanie Bhaag, Guilty, Four More Shots Please!, Hundred, Choked”, Raat Akeli Hai — the list only keeps growing. Female-led narratives are the trend all over in the world of entertainment, and the OTT space has been particularly susceptible to the trend.

Follow NewsGram on Instagram to keep yourself updated.

Docu-dramas

There was a dose of reality in the diverse fiction world of the streaming services, thanks to documentary films and series. The topics were varied — from kabaddi to sneak peek into the lives of Bollywood wives.


Some of the noteworthy anthologies include Ludo. Wikimedia commons

Regional films and shows

Amid lockdown, regional content found a new and wide audience on the OTT platforms in India, from Telugu, Tamil, Kannada to Malayalam. Regional cinema from the South especially saw a good response in the digital space.

While on stories, here are the top shows and movies that grabbed attention for being a little out of the league, in terms of idea and themes:

Scam 1992: The Harshad Mehta Story

Filmmaker Hansal Mehta captured the story of one of the biggest financial scams in the Indian stock market. The financial thriller emerged as a winner, making Gujarati actor Pratik Gandhi, who essayed the role of Harshad Mehta, an overnight stay.

Panchayat

The hilarious satire series emerged as one of the sleeper hits while providing much-needed comic relief to the audience. It is about a young secretary of a Panchayat office in a village and his journey of coping up with rural life. The series stars Jitendra Kumar, Neena Gupta, Raghubir Yadav, and Chandan Sanyal.

Asur

Arshad Warsi made his digital debut with the show on a successful note. The crime thriller brings forward two opposing worlds against each other — the less explored world of forensic science and the world of ancient Indian mythology. Available on Voot Select, it also stars Barun Sobti, Riddhi Dogra, and Anupriya Goenka.

Follow NewsGram on Facebook to stay updated.

Fabulous Lives Of Bollywood Wives

The web series chronicles the lives of popular star wives such as Maheep Kapoor, Neelam Kothari, Seema Khan, and Bhavana Pandey. It is backed by Johar’s Dharmatic Entertainment, the digital arm of Dharma Production.

Bad Boy Billionaires: India

The docuseries explores the greed, fraud, and corruption that built, and ultimately brought down, the most infamous tycoons in India. It is available on Netflix.

Special Ops

The eight-episode Hotstar Special spy action-thriller series is based on the role of Indian intelligence in a series of real terror attacks that India has faced over the last 19 years, including the 26/11. Filmmaker Neeraj Pandey has directed the series along with Shivam Nair. It stars Kay Kay Menon, Karan Tacker, Saiyami Kher, and Vinay Pathak.

Bandish Bandits

The musical show, which launched Ritwik Bhowmik and Shreya Chaudhry, was a hit. It follows the story of two lovers from different musical backgrounds. The show, streaming on Amazon Prime Video, also features Naseeruddin Shah, Atul Kulkarni, Sheeba Chaddha, Rajesh Tailang, and Kunaal Roy Kapur.


Asur- the crime thriller brings forward two opposing worlds against each other. Wikimedia commons

Dil Bechara

Sushant Singh Rajput’s last film premiered on the Disney+ Hotstar in July and got a lot of attention. It was the official remake of the 2014 Hollywood romantic drama “The Fault in our Stars”. Earlier this year, according to a report by TV viewership monitoring agency BARC (Broadcast Audience Research Council) and data measurement firm Nielsen, Dil Bechara emerged as the top movie in the first week of release on an OTT platform, when it comes to the content viewed on smartphones.

Khuda Haafiz

With cinema halls shut owing to the ongoing Covid-19 pandemic, Khuda Haafiz went for a direct-to-OTT release. It stars Vidyut Jammwal and Shivaleeka Oberoi. After the success of the first part, the makers have announced the second chapter of the story, and are planning to release it on the big screen.

Want to read more in Hindi? Checkout: महिलाओं के खिलाफ हिंसा रोकने के लिए ‘दखल दो’ अभियान से जुड़े राजकुमार राव

Extraction

The film may have drawn plenty of criticism as an entertainer, but it was truly a lavish crossover effort, between talents of Hollywood and Bollywood. Chris Hemsworth had a blockbuster digital debut as an actor with “Extraction”. He was seen as a fearless, black market mercenary Tyler Rake, who embarks on the most deadly extraction of his career when he is enlisted to rescue the kidnapped son of an imprisoned international crime lord. The film was majorly shot in India.

Never Have I Ever

Mindy Kaling’s quirky show traced her relationship with Indian culture and used her “relationship with being Hindu” to narrate the story of 15-year-old Devi, a first-generation Indian American, and her desperation to feel that she belongs in society in the delightful “Never Have I Ever”. The Netflix show was a big hit and has been renewed for a second season.

Aarya

Sushmita Sen’s comeback show Aarya delved into how organized crime and betrayal runs deep in a family. It revolves around the protagonist Aarya Sareen, who is dragged into her husband’s narcotics business when her family is threatened after his death. The show will be back with a second season soon.

Paatal Lok

Actress Anushka Sharma’s debut web production Paatal Lok opened to rave reviews. The show is about a police officer Hathiram who is on the lookout for four criminals — serial killer Vishal “Hathoda” Tyagi (Abhishek Banerjee), Tope “Chaaku” Singh (Jagjeet Sandhu), Kabir M. (Aasif Khan), and Mary “Cheeni” Lyngdoh (Mairembam Ronaldo Singh).

Serious Men

Nawazuddin Siddiqui was universally applauded for his role in the Sudhir Mishra directorial, Serious Men. The Netflix movie was an adaptation of Manu Joseph’s book of the same name. It narrates the tale of an underachiever who tries to make it big in Mumbai after discovering that his child could be a boy genius.

Four More Shots Please!

The show follows four unapologetically flawed women as they discover life while balancing friendship in Mumbai. The second season showed how they coped with their fears and insecurities. The show will be back with the third season soon.

ALSO READ: Top 10 Tips To Help You Become A Video Influencer

Bulbul

The period horror drama narrated the journey of a young girl named Bulbbul from innocence to strength, with the looming shadow of the legend of a ‘chudail’. The story gives a positive spin to the term ‘chudail’. (IANS)


Popular

Photo by Ilayza Macayan on Unsplash

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social.

What Is Bullying?

Bullying is a pattern of recurrent aggressive behavior in which one person (or a group of individuals) in a position of authority intentionally intimidate or abuse another individual to cause bodily or emotional harm to that other. Bullying may take place in either a physical or verbal manner. Bullied individuals, as well as those who bully others, may have long-term repercussions.

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social. Bullies utilize their position of power — such as physical strength, knowledge of something embarrassing, or popularity — to exert control over or damage other people. Many people assume that bullying occurs solely during childhood; nevertheless, bullying does not necessarily stop after a person reaches the age of adulthood.

Keep Reading Show less
Wikimedia Commons

Copper earrings

Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.

Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.

Keep Reading Show less
Photo by Brian Kostiuk on Unsplash

Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

Keep reading... Show less