Thursday September 20, 2018
Home India Over 5 lakh I...

Over 5 lakh Indian users’ data shared with Cambridge Analytica: Facebook

In a blog post, Mike Schroepfer, Chief Technology Officer at Facebook, showed country-specific break-up of people affected by the data breach

0
//
29
Facebook
Facebook is working on launching Athena, its own Internet satellite, early in 2019, the WIRED reported. Pixabay
Republish
Reprint
  • It is revealed that Indian users’ data was also leaked
  • The users amount to nearly 5.6 lakhs
  • These users data is now with Cambridge Analytica

In a first such revelation, Facebook has admitted that data of nearly 5.6 lakh Indian users may have been “improperly” shared with British political analytics company Cambridge Analytica.

In a blog post, Mike Schroepfer, Chief Technology Officer at Facebook, showed country-specific break-up of people affected by the data breach. While most users are from the US — over 70 million — 562,455 Indian users’ data has also been shared with Cambridge Analytica.

facebook
Facebook was accused of leaking data to Cambridge Analytica.

“In total, we believe the Facebook information of up to 87 million people – mostly in the US – may have been improperly shared with Cambridge Analytica,” Schroepfer wrote. “Starting on Monday, April 9, we’ll show people a link at the top of their News Feed so they can see what apps they use – and the information they have shared with those apps,” he added. People will also be able to remove apps that they no longer want.

“As part of this process, we will also tell people if their information may have been improperly shared with Cambridge Analytica,” Schroepfer posted. In a press conference late on Wednesday, Facebook CEO Mark Zuckerberg said Facebook has a big responsibility when it comes to tackle fake news on its platform this year as several countries are facing general elections.

“This year is going to be an important year for protecting election integrity around the world. There’s the Mexican presidential election, there are big elections in India and Brazil, as well as Pakistan and Hungary and a number of other countries, and the US midterms, of course, too,” he said. Facebook now has about 15,000 people working on security and content review, and “we’ll have more than 20,000 by the end of this year.” Facebook is also enhancing its security features to ensure the integrity of upcoming key elections in countries like India on its platform.

This comes days after Christopher Wylie, who blew the lid off the Facebook user personal data being illegally used for political purposes, disclosed how his former employer Cambridge Analytica through an Indian arm had conducted election research on behalf of some political parties. Wylie in a widely shared tweet said SCL Group, the parent organisation of Cambridge Analytica, has its office headquartered in Indirapuram in Ghaziabad and its regional offices in Ahmedabad, Bengaluru, Cuttack, Guwahati, Hyderabad, Indore, Kolkata, Patna and Pune.

Also Read: Facebook users’ data still out in the wild: Report

“I’ve been getting a lot of requests from Indian journalists. So here are some of SCL’s past projects in India. To the most frequently asked question – yes, SCL/CA works in India and has offices there. This is what modern colonialism looks like,” Wylie said. The SCL India, according to the tweeted document, helped clients to identify and target key groups within the population “to effectively influence their behaviour to realize a desired outcome”. It explained that SCL provided its clients the research to develop and “disseminate the right messages from the right sources using the right communication channels”.

It said in 2011, SCL India undertook a state-wide research campaign to identify voter caste by household. “This booth level polling data formed the basis of further research into swing voter motivation and supporter mobilization strategies which were presented to individual candidates and tailored to their constituencies.”

facebook
Facebook reveals this recently VOA

During the 2009 Lok Sabha elections, SCL India managed the campaign of a number of Lok Sabha candidates. “The research and campaign teams employed SCL India’s proprietary data collection methodologies to form strategies that gave the clients successful election campaigns.”

Wylie, 28, was the Director of Research at Cambridge Analytica. He accused the data analytics firm having influenced the result of the United Kingdom’s 2016 Brexit referendum and of the 2016 American presidential election that brought Donald Trump to the White House. Speaking to the British MPs, Wylie said Cambridge Analytica worked extensively in India. IANS

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Job Seeking Women Sue Facebook For Posting Job Ads Just For Men

It's important to note that online platforms like Facebook are generally not liable for content published by others

0
Facebook
Facebook faces lawsuit for hiding job ads from women. Pixabay

The American Civil Liberties Union (ACLU) is suing Facebook on behalf of three women job seekers who accused the social media giant of posting ads that are shown only to men.

The ACLU, along with the Communications Workers of America and the employment law firm Outten & Golden LLP, on Tuesday filed charges with the US Equal Employment Opportunity Commission against Facebook.

The women job seekers accused Facebook for targeting ads for jobs in male-dominated fields to younger male Facebook users only — excluding all women and non-binary individuals, as well as older male users.

“The case is brought on behalf of three job seekers and the Communications Workers of America, on behalf of a proposed class of millions of job applicants. It alleges that these job advertising practices violate federal civil rights laws prohibiting sex and age discrimination in employment,” Galen Sherwin from ACLU Women’s Rights Project wrote in a blog post.

Facebook requires users to identify their sex in the binary categories of male or female in order to even open an account.

Facebook
Facebook, social media. Pixabay

“While users can later change their sex designation and select from among a few dozen options to describe their gender identity, Facebook still requires users to choose gendered pronouns (male, female, or neutral), which it then offers to advertisers for purposes of gender-based ad targeting.

“Facebook delivers the ad accordingly, including a notice that the user is seeing the ad because of their sex,” the ACLU said.

The lawsuit claimed that Facebook let 10 employers, including a police department, to run advertisements excluding women and nonbinary users.

Facebook responded to the allegations, saying there is no place for discrimination on Facebook.

“It’s strictly prohibited in our policies, and over the past year, we’ve strengthened our systems to further protect against misuse,” Download reported, quoting a Facebook spokesperson.

Facebook is “reviewing the complaint and look forward to defending our practices,” the spokesperson added.

Facebook
Facebook App on a smartphone device. (VOA)

According to the ACLU, Facebook also offers advertisers the ability to use what it calls “Lookalike Targeting,” which allows advertisers to target customers with traits similar to those of their customer base.

It’s important to note that online platforms like Facebook are generally not liable for content published by others.

You may Also Like to Read About- Somalia Calls To Outlaw Female Genital Mutilation

“But in this case, Facebook is doing much more than merely publishing content created by others. It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers’ sex-based preferences,” the ACLU emphasised.

Facebook must change its platform to prevent advertisers from exploiting user data for discriminatory purposes, and ensure once and for all that all users, regardless of gender, race, age, or other protected status, are given a fair shake, said the ACLU. (IANS)