Never miss a story

Get subscribed to our newsletter


×
Photo by Jake Weirick on Unsplash

By Saish Bhise

Mumbai, also dubbed as the financial capital of India is home to a vast network of urban transit systems. Countless residents, dubbed as Mumbaikars, depend on this system for their daily office commute. The transit system, popularly known as Mumbai Local was built by the British in 1853. The system, popularly known as Mumbai Local, ferries about 7.5 mn commuters daily, all since April 1853.


Running the Mumbai Local is not at all a rosy affair. There is a barrage of problems, the most pertinent among them is death due to crossing. To curb the rising menace of jaywalking on the railway tracks, an additional railway staff was deployed to man vulnerable points. But, with all the extra effort, only a nominal dip was seen in the deaths. Moreover, deploying additional railway staff at all vulnerable crossings is not feasible.

Instead, a Mumbai based "behaviour architecture" consultancy firm named Final Mile came up with a rather unique solution. The railway sleepers are painted bright yellow at definite intervals and a signboard is put up, signalling loco pilots to use a staccato horn. The results are astonishing, there was a drastic fall of up to 80 per cent in deaths due to crossings. The consultancy firm behind this project, Final Mile, used lessons on cognitive psychology to influence people on the verge of making decisions.

People in a hurry to board a train in rural India.Photo by Kashish Lamba on Unsplash


Railway sleepers painted bright yellow at definite intervals gives a good frame of reference to the jaywalker. This frame of reference helps the person to correctly estimate the speed of the incoming train. Moreover, a signboard, promoting the loco pilots to use a staccato horn was also put up there. A staccato horn is usually a short burst of consecutive horns. A long, un-interrupting horn doesn't yield much attention as a staccato horn. Supplementing, the above-mentioned ideas, an additional initiative was put up Final Mile. It included putting up signboards depicting the final gruesome moments of a man being mowed down by a train.

Humans are still humans and are bound to make mistakes. The whole idea here is not to completely stop deaths, it is nearly impossible. But instead, it is to nudge the jaywalker cognitively before he decides to take the fatal step. Bright yellow sleepers, staccato horns and cautioning billboards collectively have reduced deaths by a whopping 80 per cent. This experiment should be mass-produced at every vulnerable crossing in India.


Popular

wikimedia commons

Children playing ringa ringa roses in an open backyard in England

Great historic events that have shaped the world and changed the outlines of countries are often not recorded in memory, or so we think. Wars made sure to destroy evidence and heritage, and the ones who survived told the tale of what really happened. Folklore, albeit through oral tradition kept alive many such stories, hidden in verse, limericks, and rhymes.

Ringa-ringa-roses, a common playtime rhyme among children across the world, is an example of folklore that has survived for many centuries. It tells the story of the The Great Plague of London which ravaged the city between 1665-1666.

Keep Reading Show less
wikimedia commons

Certain tribes have remained matrilineal, where the decision-making power rests with the eldest female of the family.

In modern times, many social movements aim to bring reform to the society we live in, on the basis of certain existing patterns. Patriarchy is something that many aim to cleanse our cultures of, to usher in the era of social and gender equality. Despite all these so-called movements, in southern India, certain societies that patronise matriarchy have existed since before India's independence. The Nairs and Ezhavas of Kerala, and Bunts and Billavas of Karnataka are matrilineal societies that continue to thrive in a patriarchal country.

Kerala remains separate from the rest of India in many ways. Be it literacy policy, form of government, or cultural practices, this state does not always conform to the ideal that India is known for. Even so with their social structure. Certain tribes have remained matrilineal, where the decision-making power rests with the eldest female of the family.

Keep Reading Show less
Photo by Medhat Dawoud on Unsplash

It is the world's top tech company in turnover (totaling $274.5 billion in 2020) and its most valuable corporation.

Apple inc. Is an American multinational tech firm specialized in consumer electronics, computer programs, and internet services founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to manufacture Wozniak's Apple iComputer. It is the world's top tech company in turnover (totaling $274.5 billion in 2020) and its most valuable corporation. Apple is the fourth-largest PC seller by unit sales and the fourth-largest smartphone manufacturer in the world.

Apple has revealed a slew of new products at a special launch event that has been long-awaited. On the day of the live event, Apple announced the iPad mini, Apple Watch Series 7, iPhone 13 mini, and iPhone 13, as well as the iPhone 13 Pro and iPhone 13 Pro Max.

Keep reading... Show less