After creating its space in the entry-level and mid-price segment, Panasonic is geared up to launch two Artificial Intelligence (AI)-enabled premium smartphones in the Indian market on October 4.
The flagship devices will hit the shelves next month as the festive season inches closer, industry sources told IANS on Monday.
The devices sporting stainless steel body will have features like wireless charging and other top-of-the-line specifications.
The Japanese technology company’s foray into the mid-price and premium segment comes on the heels of strengthening its distribution network that takes care of 80 per cent of its smartphone business in India.
In a recent interview with IANS, Pankaj Rana, Business Head, Mobility Division, Panasonic India, had aspired to to be in the top 10 brands in India.
“Distribution is our core strength and currently 80 per cent of the business comes from our distribution channel network and 20 per cent from the online channel. Going forward, we believe online will grow up to 30 percent,” Rana had anticipated.
Heating up the competition in India’s premium smartphone market, Chinese giant Huawei on Tuesday launched its flagship Mate 20 Pro device in the country for Rs 69,990.
This is the first time a premium Mate series device has made it to India.
The device will be available online on Amazon starting December 3 for Prime members while regular customers would be able to purchase it starting December 4, Huawei Consumer Business Group said.
Huawei Mate 20 Pro supports 3D Face Unlock and in-display fingerprint sensor, which is fast becoming a rage in the industry.
The Mate 20 Pro is powered by Kirin 980 — Huawei’s highest performing system on chip (SoC).
Manufactured with the advanced 7nm process, the Kirin 980 chip promises to offer improved performance, better battery efficiency and a smoother user experience.
“We are excited to launch the most powerful and intelligent Mate ever — Mate 20 Pro for the Indian customers. India is a key market for us and it is our constant endeavor to create value for our Indian customers, offering the most innovative smartphone technology,” Wally Yang, Senior Product Marketing Director, Huawei Consumer Business Group, told reporters here.
The smartphone comes with the world’s first 40W HUAWEI Super Charger that can charge the device’s hefty 4,200 mAh battery to 70 per cent within 30 minutes of plugging in.
The device comes with key contributions from the Huawei India R&D team, thus, allowing for several localised capabilities.
“We aim to complete 200 million shipments by the end of 2018,” said Paras Chopra, Senior Director, Product Planning, Huawei Consumer Business Group.
The Huawei Mate 20 Pro comes with a 40MP main camera, a 20MP ultra-wide angle camera and an 8MP telephoto camera.
The phone sports the company’s recently launched EMUI 9.0 based on Android Pie OS.
Huawei’s EMUI 9.0 is created to “enable a quality life” with digital balance. HiVision – a new feature debuting with EMUI 9.0 recognises classical art, popular landmarks and can translate text of a range of languages.
The Matrix Camera System includes Leica ultra-wide angle lens that allows users to capture wider and closer photos with its new macro distance capability.
Huawei Mate 20 Pro is the also world’s first smartphone to support the 4.5G LTE Cat. 21 standard, thus, allowing consumers to experience download speeds of up to 1.4Gbps.
The smartphonesm’s 6.39-inch curved AMOLED has a chassis that is curved on all eight sides.
The Matrix Camera array on the rear of the device features a four-point design with the three cameras and sensor encircled in a polished metal frame.
The “Hyper Optical Pattern” on the glass back uses a complex hairline pattern to produce an effect that is not only highly durable, but also makes the device easy to grip and fingerprint resistant, the company added. (IANS)