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Panasonic Brings its First Full-frame Mirrorless Camera in India

LUMIX S1R features a High Resolution mode for the first time as a mirrorless full-frame camera to enable 187MP ultra-high precision photo with a pixel shift technology shooting

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Panasonic. IANS

Panasonic on Monday launched its first full-frame mirrorless Lumix S series with two models for the Indian market.

LUMIX S1 is priced at Rs 199,990 and with 24-105mm F4 lens, will cost Rs 267,990 while S1R is priced at Rs 299,990 (body only) and Rs 367,990 with a 24-105mm F4 lens.

The series — LUMIX S1 and S1R cameras with 24MP and 47.3MP full-frame CMOS sensor, respectively — is based on the L-Mount standard, which provides uncompromised imaging experience, the company said in a statement.

“The new Lumix S series boasts intuitive control, a rugged design for heavy-field use, durability and expandability, and is suitable for professional photography and videography,” said Sandeep Sehgal, Business Chief, Panasonic India.

“The Lumix S Series showcases our commitment to India and we are extremely confident to achieve double-digit market share in the next two years,” he added.

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Panasonic also launches mobile computing devices in India. Flickr

The LUMIX S Series comes with industry-leading video recording performance, an effective image stabilization, rich gradation and superior colour reproduction.

Lumix S1 and S1R offers a high-speed, high-precision AF system based on advanced control technology over the lens, the sensor and the new “Venus Engine” enable the user to capture the target in sharp focus without fail.

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“The imaging industry is a complex and demanding space and we have brought in defining changes by listening to our users and continuous investment in R&D to bring in industry-first technologies,” added Manish Sharma, President and CEO, Panasonic India and South Asia.

LUMIX S1R features a High Resolution mode for the first time as a mirrorless full-frame camera to enable 187MP ultra-high precision photo with a pixel shift technology shooting. (IANS)

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Canon India Ramps Up Efforts To Grab Healthcare Imaging, Security Market

On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media

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Canon India also showcased EOS-1D X Mark III - the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology. Wikimedia Commons

After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to top the growing healthcare imaging and security surveillance market in the country, a top company official said here on Wednesday.

After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns.

“In 2020, our key focus areas will be medical and security verticals in India. There have been a strong demand in the field of diagnostic imaging like MRIs, CT scans and X rays in the recent past which, we think, is an important segment for us in this country going forward,” Kazutada Kobayashi, President and CEO, Canon India, told IANS.

Although India will be the youngest country in the world by 2020 with a median age of 29 years, the number of elderly people is likely to increase significantly after that, according to the “State of Elderly in India” report.

By 2021, the elderly population will reach 143 million.

Canon
After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to tap the growing healthcare imaging and security surveillance market in the country. Wikimedia Commons

According to market research firm Mordor Intelligence, the increase in life expectancy over the years has resulted in an increase in the population of the elderly. Hence, the growing geriatric population is expected to augment the demand for diagnostic imaging equipment.

The global medical imaging market was approximately $34 billion in 2018 and is expected to generate around $48.6 billion by 2025, according to Zion Market Research, and the of a huge patient pool and rise in the number of hospitals and diagnostic centres in India, Japan and China are anticipated to fuel the medical imaging market in the Asia Pacific.

“Today, if you go to a hospital and take a picture of your chest, that needs to be printed on a film. We propose to print that on a paper. This is my economical and environmental-friendly vision,” said a beaming Kobayashi on the sidelines of the launch of its flagship camera EOS-1D X Mark III.

According to him, security is another big area to focus on.

“Security surveillance camera systems have come of age and at Canon, we are aiming to make a revolution in this area soon,” said the executive.

Canon’s business in India is divided between business-to-consumer (B2C) and business-to-business (B2B) verticals.

The B2C category includes camera and home printers while B2B includes commercial printers and sales to corporates and MSMEs.

Canon India also showcased EOS-1D X Mark III – the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology.

“On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media. One great observation is that the demand for high-end cameras is also coming from smaller Indian towns and we are excited about this,” said C. Sukumaran, Director, Consumer Systems Products and Imaging Communication Products, Canon India.

Priced at Rs 575,995 (taxes included) for the body, including 512GB CF Express Card and Reader, the EOS-1D X Mark III will be available mid-February onwards at select retail outlets across the country.

The EOS-1D X Mark III offers an unmatched continuous shooting speed up to 16fps with viewfinder shooting. It houses a newly developed 20.1MP Full Frame CMOS sensor.

canon
After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns. Wikimedia Commons

“The newly developed algorithms in the camera enable not just eye detect and face detect autofocus but also head detect autofocus. This allows highly precise autofocus and tracking even in challenging conditions and with multiple and rapidly moving subjects,” informed Sukumaran.

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According to Kobayashi, the high-end camera will further enable the company promote the photography culture in India.

“Our latest offering will cater to the growing list of professional photographers in India and open up newer possibilities in the imaging space,” he added. (IANS)