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Playback Singer Papon encourages Music Apps to play non-Film Music

Papon, is an Indian singer, composer and record producer from Assam.

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Delhi, Dec 11, 2016: Playback Singer Papon, who has given us some of the most ethereal bollywood- film songs, vouches for non-filmy music as well, believes that non-filmy music struggles to take lead and that it needs a platform to rise up. And this is where music apps and radio channels are important.

According to PTI report, he said, “They’re definitely niche (music apps) but they are also much bigger than what they were five years ago. Non-film music or platforms that push non-film music can only be a part of the mainstream if we have radio stations that play non-film music.

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That’s the only solution. If platforms like that push different styles of music, from different parts of the country, more people will get to hear it. And that’s what we need.”

Papon was recently roped in for Saavn’s ‘Artist-in- Residence Program’, designed exclusively for breakthrough artists.

“The Artist-in-Residence programme is a very positive step, and I’m very excited to be a part of it. This association comes at a great time for me as I have been working on some new ideas that I can’t wait to share with my fans. He also gave a glimpse of his current endeavors, “We’re planning something exciting for my forthcoming EP, The Story Now and Saavn is helping me put it together,” Papon said.

prepared by Shambhavi Sinha of NewsGram. Twitter:  @shambhavispeaks

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YouTube Becomes The Most Used Application For Music: Report

This report also shows the challenges the music community continues to face.

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The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

If you are listening to music, chances are you’re on YouTube.

A music consumer report by the industry’s global body IFPI published Tuesday found that 86 percent of us listen to music through on-demand streaming.

And nearly half that time, 47 percent is spent on YouTube.

Video as a whole accounted for 52 percent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.

YouTube
The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk. Pixabay

But while Spotify’s estimated annual revenue per user was $20 (17.5 euros), YouTube’s was less than a dollar.

The London-based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.

The report published Tuesday looked into where and when we listen to music.

It found that three in four people globally use smartphones, with the rate among 16- to 24-year-olds reaching 94 percent.

The highest levels were recorded in India, where 96 percent of consumers used smartphones for music, including 99 percent of young adults.

YouTube
YouTube music will separate the movies and music section on the platform. Pixabay

But music does not end when we put away our phones, with 86 percent globally also listening to the radio.

Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world.

“This report also shows the challenges the music community continues to face — both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said IFPI chief Frances Moore.

The report noted that “96% of consumers in China and 96% in India listen to licensed music.”

Also Read: Google Maps Gets A New Update That Lets You Access Music

It did not, however, say how many of those consumers also listened to music that infringed copyrights.

Overall, the average consumer spent 2.5 hours a day listening to music, with the largest share of it consumed while driving, the industry report said. (VOA)