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Playback Singer Papon encourages Music Apps to play non-Film Music

Papon, is an Indian singer, composer and record producer from Assam.

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Delhi, Dec 11, 2016: Playback Singer Papon, who has given us some of the most ethereal bollywood- film songs, vouches for non-filmy music as well, believes that non-filmy music struggles to take lead and that it needs a platform to rise up. And this is where music apps and radio channels are important.

According to PTI report, he said, “They’re definitely niche (music apps) but they are also much bigger than what they were five years ago. Non-film music or platforms that push non-film music can only be a part of the mainstream if we have radio stations that play non-film music.

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That’s the only solution. If platforms like that push different styles of music, from different parts of the country, more people will get to hear it. And that’s what we need.”

Papon was recently roped in for Saavn’s ‘Artist-in- Residence Program’, designed exclusively for breakthrough artists.

“The Artist-in-Residence programme is a very positive step, and I’m very excited to be a part of it. This association comes at a great time for me as I have been working on some new ideas that I can’t wait to share with my fans. He also gave a glimpse of his current endeavors, “We’re planning something exciting for my forthcoming EP, The Story Now and Saavn is helping me put it together,” Papon said.

prepared by Shambhavi Sinha of NewsGram. Twitter:  @shambhavispeaks

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Jio Music and Saavn Integrate in Order to Create New Music Platform

According to Singh, it will mark a new era for music streaming in India and, the global music industry at large

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JioMusic, Saavn integrated to create new music platform. (Wikimedia Commons)

Music app JioMusic and Saavn, a global over-the-top platform, have integrated to create JioSaavn, which is being touted as South Asias largest platform for music, media and artistes.

With a catalog of more than 45 million songs and award-winning original content, JioSaavn brings users a wide-ranging audio experience.

JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. Users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.

The service will be offered on a freemium model in India with all users having access to the ad-supported product.

Akash Ambani, Director, Reliance Jio, said in a statement: “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders.

Reliance Jio
With a catalog of more than 45 million songs and award-winning original content, JioSaavn brings users a wide-ranging audio experience. (Wikimedia Commons)

“Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”

Saavn co-founders – Rishi Malhotra, Paramdeep Singh and Vinodh Bhat – continue in their leadership roles to drive the growth of the company.

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Malhotra, Co-Founder and CEO, JioSaavn, said: “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalised and capable media platforms in the world, an unmatched content catalog, regionalised editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide.”

According to Singh, it will mark a new era for music streaming in India and, the global music industry at large. (IANS)