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Parle was founded in 1929 as a confectionery maker in the Vile Parle suburb of Mumbai

Parle-G biscuits have been a part of every Indian's lifestyle since childhood. Whether it is with tea in rainy wether or to serve it to guests Parle-G biscuits is always their first choice. It is not just one of the most popular snack brands in India but also one of the oldest to have been established in India. Parle was founded in 1929 as a confectionery maker in the Vile Parle suburb of Mumbai; however, it was not until 1939 that it manufactured its first biscuit, coming up as an alternative to the more elite British biscuits. Parle has stood strong through the test from time, being passed down from generation to generation. Whenever an adult has this snack it is accompanied by a warm nostalgic feeling and taste.

Parle-G was not always called so instead, it was first sold as Parle Gluco biscuits. Sold at affordable prices and with the main goal of nourishment of the consumers the product became popular with the common masses. The low price of Parle is an important feature and trademark of Parle-G's popularity. Sold at prices of Rs. 2 for a small packet to Rs. 5 per packet and Rs.10 per packet. Outside India, it is sold for 99 cents for a 418-gram pack. A more common 65-gram "snack pack" is sold for as low as 15 cents and 40 cents at major retailers. Smaller 56.4-gram packs are sold as packs of eight for one dollar at Indian grocers in the United States.

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Parle biscuits made in India, adjusted to the taste of Indian palates and accessible to every Indian, the humble biscuits has ruled the hearts of the public for decades. Even during World War II, the cookie was much in demand by the British-Indian army. The rebranding of Parle Gluco biscuits to Parle-G was done in 1982, where G stands for glucose, this was done to avoid the fakes flooding in the market. Though in later advertising Parle changed its slogan to Parle-G, "G for Genius".

Parle Biscuits with tea Parle biscuits meant for Indian palates and accessible to every Indian, the humble biscuits ruled the hearts of the public. Wikimedia Commons

The packet is instantaneously recognized for its iconic white and yellow wax paper wrapper featuring a young girl (as illustrated by Everest Brand Solutions), along with the brand name and company's red-coloured logo. Today, Parle G sells over a billion packets per month. That is around a hundred million packets of Parle G every month, or 14,600 crore biscuits in the entire year, which adds up to 121 biscuits each for 1.21 billion Indians.

As Parle entered the premium segment with Parle Platina in 2017, it produced a different variety of biscuit products like Hide & Seek biscuits, Milano cookies, Mexito nacho chips, 20-20 etc. and Nutricrunch range. Parle launched Parle-G chakki atta with the goal of cashing in on the momentum that branded atta consumption as a healthier option. During the pandemic that hit the country in late 2019 and early 2020, the sales of Parle-G soared in the market, once again marking itself as the comfort snack of the country.

ALSO READ: Parle G: A Brief History Of India's Favourite Biscuit

India is a country of diversities, from numerous languages, religions, cuisines and much more. But Parle-G biscuits are one thing that is common to all. There is no discrimination or social hierarchy or even economic class for the consumption of these cookies.

Keywords: Parle, biscuits, branding, pricing, market


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