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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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Paytm more preferred by Indian professionals than Google: LinkedIn

The rankings are based on analysis of flexible hours, a good parental leave policy, and time-off to do more than work to attract and retain good talent.

Paytm Logo, Wikimedia
  • Indian professionals prefer Paytm
  • After it, Amazon is the second most preferred app
  • Other preferred apps include Oyo, Flipkart, uber, etc.

Professionals in India prefer home-grown technology and mobile Internet companies such as One97 Communications (Paytm), Directi and Flipkart more than global giants such as Google Inc. and Amazon as their workplace, reveals a new report by LinkedIn which was published on Wednesday. The report includes the ranking of 25 most sought-after companies in India according to professionals, based on proprietary LinkedIn data as well as billions of actions by over 546 million professionals present on the platform.

Paytm is the most preferred app by indian professionals.Wikimedia Commons
Paytm is the most preferred app by Indian professionals. Wikimedia Commons

Amazon, which previously the second spot for the past two years in the list, consecutively, is now ranked fourth in the list after the top three companies namely Directi, Flipkart, and One97 Communications. Google’s parent company, Alphabet, has been ranked seventh in the “Top Companies” list by Indian professionals on the social network site.

“The ‘Top Companies’ list highlights the companies where professionals in India want to work now, from homegrown companies to global giants,” said Adith Charlie, India Editor, LinkedIn. “Data shows us that an opportunity to work at solving big problems, rewriting the rules of one’s industry or simply putting a big name on one’s résume could be powerful motivators,” he added said.

Also Read: Popular App Paytm likely to merge Wallet Business with Payments Bank Operation

Ola saw a drop of 11 spots as it came down to the 16th this year from the fifth position in 2017, while McKinsey & Company made a significant jump to the sixth position from 24th last year. This year, more than 50 per cent of the companies in the list are new entrants including Directi (first), Anheuser-Busch InBev (fifth), EY (ninth) and Daimler AG (11th) which have given stiff competition to all the usual top runners namely Adobe (12th), Ola (16th) and Reliance Industries (24th).

Amazon is the second most preferred app. Wikimedia Commons

These rankings are based on analysis of flexible working hours, a great parental leave policy, and time-off to do more than work in order to attract as well as retain good talent. KPMG India and OYO, which is a network of budget hotels in the country, are the other companies which featured on the list of top 10 most preferred companies by Indian professionals. IANS