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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

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Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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Tech Giant Google Announces Brand New Web Domain For Developers

HTTPS is the secure encrypted version of HTTP, the protocol over which data is sent between a connected browser and website

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The Google name is displayed outside the company's office in London, Britain. VOA

Google has announced a brand new top level domain (TLD) dedicated to developers to allow them to build communities, learn newer technologies and showcase their projects with the new domain name.

“Till February 28, .dev domains are available to register as part of our Early Access Programme, where you can secure your desired domains for an additional fee. Beginning on February 28, .dev domains will be available at a base annual price through your registrar of choice,” Ben Fried Vice President, Chief Information Officer (CIO) and Chief Domains Enthusiast, Google, wrote in a blog-post on Monday.

Along with other big and small companies like GitHub, Mozilla, Netflix, Glitch and Stripe, the tech giant itself has begun using the new domain on some of its own projects like web.dev and opensource.dev.

Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

To protect users against ad malwares,tracking injection by Internet service providers and open Wi-Fi threats, the new domain would be secure by default — much like Google’s recently launched .app and .page domains.

Also Read- This is How Twitter Ads Transparency Centre Will Work in India

“The new domain will be secure by default because it requires Hyper Text Transfer Protocol Secure (HTTPS) to connect to all .dev websites. With every .dev website that’s launched, you help move the web to an HTTPS-everywhere future,” the post added.

HTTPS is the secure encrypted version of HTTP, the protocol over which data is sent between a connected browser and website. (IANS)