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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

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Bhai Sunder Panchal with Baba Ramde. Wikimedia
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July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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Copyright 2017 NewsGram

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Is New Google Glass-Based Solution a Blessing for Autistic people?

According to Dr Ned Sahin, Founder and CEO of Brain Power, a US-based science-driven company, Augmented Reality (AR)-powered wearable computers can help those with ASD gain confidence, clarity, understanding, social integration and self-sufficiency.

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In this technology, the child or adult wears light, computerised Glasses and sees and hears special feedback geared to the situation -- like digital coaching on facial expressions of emotions, when to look at people, feedback on the user's own state of stress or anxiety. Flickr

Google Glass — an eye-wearable device that made headlines in 2015 but failed in the consumer technology space — has now rekindled the hopes of millions of people with autism spectrum disorder (ASD) globally, including in India. Although no official numbers are available, at least 70 million people have autism worldwide, including over 10 million in India.

According to Dr Ned Sahin, Founder and CEO of Brain Power, a US-based science-driven company, Augmented Reality (AR)-powered wearable computers can help those with ASD gain confidence, clarity, understanding, social integration and self-sufficiency.

There is no cure for autism but early diagnosis and intervention with therapies does improve the long-term outcome.

“We need help. We need families and schools to support the first wave of technology for autism and special school communities.

“I am open to collaboration if there is an interest from schools, organisations and families from India. We can customise our Google Glass-based applications for autistic people in India,” Dr Sahin told IANS.

Brain Power is currently working with several schools in the US. The “Empower Me” wearable system has been used by hundreds of children and adults on the autism spectrum.

In this technology, the child or adult wears light, computerised Glasses and sees and hears special feedback geared to the situation — like digital coaching on facial expressions of emotions, when to look at people, feedback on the user’s own state of stress or anxiety.

Google
The “Empower Me” wearable system has been used by hundreds of children and adults on the autism spectrum. Flickr

“The apps also encourage them to make eye contact and control repetitive behaviours — both of which are big challenges related to autism,” said Dr Sahin, a famed neuroscientist who studied at Harvard and MIT.

According to Dr Sahin, contrary to what most of the people think, kids actually treat wearable devices as fun and are facing no problem using them.

“We have discovered scientifically that people with autism enjoy using wearable devices and embedded software for socio-emotional learning,” Dr Sahin told IANS.

Each software module connects to Brain Power’s Cloud-hosted portal where Artificial Intelligence (AI) algorithms produce insights and predictions in real time.

The game-like apps collect numerical behavioural data — scientifically and rigorously — and present the child, family, school or clinic with insights and answers they can readily understand.

At AWS Public Sector Summit in Washington DC last month, Dr Sahin announced a couple of new products.

“We now have a package for schools consisting multiple AR devices. The devices and the software add more functionalities than we had before. It generates very good data about how kids are learning, their progress and whether young adults have the right skill-sets to get a job,” Dr Sahin explained.

Another new product is called “Learning Eye”.

Google
In this technology, the child or adult wears light, computerised Glasses and sees and hears special feedback geared to the situation. Flickr

In this technology, a camera is placed in the classroom which is connected to a computer that runs Machine Learning (ML) algorithms.

“AWS gave us access to its new product called Deeplens months before releasing it to the public. ‘Learning Eye’ uses Deeplens’ capabilities to run ML in the classroom in order to assist teachers as well as kids,” noted Dr Sahin.

The technology can detect if a student is paying attention or not. It can also detect if a student is writing a message on his smartphone in the classroom, giving a warning to the student while alerting the teacher.

“The teacher can also assess when the student is bored and initiate an immediate feedback to improve the student’s mood. She can get entire data about what is happening in the classroom,” Dr Sahin informed.

AWS Deeplens helps the Brain Power team run deep learning models locally on the camera to analyse and take action on what it sees.

DeepLens is easy to customise and is programmable using AWS Lambda — a serverless compute service that makes it easy to build applications that respond quickly to new information.

Google
Augmented Reality (AR)-powered wearable computers can help those with ASD gain confidence, clarity, understanding, social integration and self-sufficiency. Flickr

“We are very serious about maintaining privacy. Video footage stays in the classroom and is never sent to Cloud. Video processing is done at the edge of the Cloud to maintain complete privacy,” Dr Sahin told IANS.

The company has also developed a method known as “Fidgetology” which rapidly quantifies body language to assess mental health or to estimate enjoyment of ads or other media.

“Fidgetology” was developed in collaboration with AWS, using the company’s Cloud-based AI, ML and computer visions tools.

Also Read-Gmail: Google Alerts its Users About the New ‘Confidential Mode’

Dr Sahin is positive that Indian schools and organisations working in the field of autism will come forward to a life-changing experience.

“We would like to expand our capabilities to India. It all depends on the desire of the people to have the new technology and empower children and adults all along the autism spectrum to teach them practical life skills,” the neurotechnology entrepreneur hoped. (IANS)