Wednesday October 17, 2018
Home Business Indian Compan...

Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

0
//
136
Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia
Republish
Reprint

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

Click here for reuse options!
Copyright 2017 NewsGram

Next Story

Apple To Launch iPhone XR To Get Sales: Analyst

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display.

0
Apple
Apple's cheaper iPhone XR to generate more revenue: Analyst Flickr Commons

Apple is likely to sell its new and cheaper iPhone XR faster than the luxury iPhone XS and XS Max, an Apple analyst has claimed.

According to Ming-Chi Kuo, an analyst with TF International Securities who often accurately predicts Apple’s future device plans, more people would upgrade to the iPhone XR this year.

iPhone XR would go on sale in India from October 19 and would be in stores on October 26, starting at Rs 76,900 for the 64GB storage variant.

Apple
Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

According to a MacRumor report on Monday, Kuo said that Apple is now expected to ship 36 to 38 million iPhone XR units in the fourth quarter of 2018, up 10 per cent from an original estimate of 33 to 35 million units.

In a note to investors, Kuo also said Apple would continue to offer 5.8 and 6.5-inch OLED iPhones in 2019, along with one 6.1-inch LCD model.

Kuo has also revised his estimate for total iPhone shipments to 78 million to 83 million units from his earlier 75 to 80 million.

Apple
A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)e

Apple sold 77.3 million iPhones in the same period in 2017.

Also Read: Honor 8x Launches In India

“We believe that replacement demand for XR will be better than it was for the iPhone 8 series last year because of XR’s larger display, longer battery life, dual-SIM support, and new form factor design,” Kuo said in the note to investors.

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display and aluminium body instead of a steel one. (IANS)