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Patanjali Launches ‘Swadeshi SIM’, Partners With BSNL

The SIM will now be available for employees of Patanjali only.

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The SIM will now be available for employees of Patanjali only.
Baba Ramdev made the announcement of the launch of the swadeshi sim on Sunday, 27 May. Wikimedia commons

By Ajay Kumar

The fast-moving consumer goods (FMCG) giant, Patanjali, has announced that it will soon debut in the telecom sector. Yoga Guru Baba Ramdev made the announcement. Patanjali on Sunday had launched Swadeshi Sim cards n partnership with Bharat Sanchar Nigam Limited (BSNL).

At the launch, Baba Ramdev said that BSNL is a Swadeshi Network and the two said companies have the common motive of ‘welfare of the country’.

Like other telecom giants, Patanjali too is making its enter massive by launching its sim with a health, life and accidental insurances. It will also offer unlimited calls across the country, a 2GB data pack and 100 SMS a day for a recharge of Rs 144. This is said to be the best plan of BSNL till now. In addition to these, Patanjali sim card holders will also get a discount of 10 percent on Patanjali products.

The SIM will now be available for employees of Patanjali only.
Patanjali has tied up with BSNL for its plans. Wikimedia commons

The SIM will now be available for employees of Patanjali only.

While talking to ANI, Baba Ramdev said, ” There are five lakh counters of BSNL and from there people can soon get Patanjali swadeshi-samradhi card.”

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In 2016-2017, Patanjali had crossed a turnover of Rs 10,500 crore by making a growth of 111 percent and was aiming to cross the mark of 20,000 crore in 2018. Whereas, BSNL is one of the top three loss-making ventures of the government. It had reported a net loss of Rs 4,786 crore in 2016-2017. This partnership is being seen to bring a new competition in the telecom market that will benefit both the companies and, obviously, the users.

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Currency, Liquor and FMCG Most Affected Sectors by Counterfeiting Activities

The menace of counterfeiting causes revenue loss of approximately Rs 1 lakh crore ($14.7 billion) annually to the Indian economy and curbing it

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Currency, Liquor, FMCG
In terms of States, Uttar Pradesh is most affected by counterfeit incidents followed by Bihar, Rajasthan, Jharkhand, Madhya Pradesh, Delhi, West Bengal, Maharashtra, Punjab and Gujarat. Pixabay

Currency, liquor and FMCG are among the most affected sectors by counterfeiting activities and the most number of counterfeit cases are reported in these sectors, according to a survey by Authentication Solutions Providers’ Association (ASPA).

The top 10 sectors with highest number of counterfeit cases for 2018 and 2019 are currency followed by liquor, FMCG (food and beverages), pharmaceuticals, FMCG (personal care), documents, tobacco, automotive, construction material and chemical.

In terms of States, Uttar Pradesh is most affected by counterfeit incidents followed by Bihar, Rajasthan, Jharkhand, Madhya Pradesh, Delhi, West Bengal, Maharashtra, Punjab and Gujarat.

Currency, Liquor, FMCG
The top 10 sectors with highest number of counterfeit cases for 2018 and 2019 are currency followed by liquor, FMCG (food and beverages), pharmaceuticals, FMCG (personal care), documents, tobacco, automotive. Pixabay

“The menace of counterfeiting causes revenue loss of approximately Rs 1 lakh crore ($14.7 billion) annually to the Indian economy and curbing it could give a huge boost to economic resources of the country. Be it pharmaceuticals, food and beverage, liquor, automobile, electronic goods, almost every sector is witnessing the damage. Even currency is not untouched,” a statement by ASPA said.

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ASPA is a self-regulated non-profit organisation that represents the entire as physical and digital authentication solutions industry globally. The association has taken on the task of nurturing the anti-counterfeiting ecosystem by sensitising consumers, brands and policymakers towards the menace of counterfeiting and creating awareness around the solutions. (IANS)