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Here’s How Paytm QR Codes Revolutionised Digital Payments in India

“With more than 12 million merchants on board, we register over 250 million monthly offline transactions."

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Paytm Logo. Wikimedia Commons

Quick response (QR) codes have become a common payment option for Indian smartphone users at restaurants, grocery shops and the like, and it was Paytm which pioneered the method and leads the field, which has now attracted the interest of tech majors like Google and Facebook-Whatsapp.

The first Indian company to integrate payments into QR and take it to the level of neighbourhood stores, Paytm had hired 10,000 agents during demonetisation to expand its merchant network and strengthen its team to take more users on board, so that “Paytm Karo” soon became a slogan for digital payments.

Its success in the digital payments space from various day to day payment use-cases to Paytm QR – has now attracted American giants. Media reports said that Google Pay and Phonepe are increasingly looking at offline payments and trying to carve out a share in the Paytm-dominated market.

Offline payments are increasingly in focus with the government proposing zero charges on all forms of digital payments to encourage their use.

Paytm says it has reported that it registered more than 250 million monthly transactions through Paytm QR in 2019-20’s first quarter – more that the combined number of other QR-based payments on different platforms – making it the unquestioned leader in the space.

the Balance Tech team will be an invaluable part of this journey," said Madhur Deora, Chief Financial Officer and Senior Vice President at Paytm. Flickr
“The Balance Tech team will be an invaluable part of this journey,” said Madhur Deora, Chief Financial Officer and Senior Vice President at Paytm. Flickr

Paytm’s Senior Vice President Deepak Abbot said: “Paytm was the first company to identify the need for a no-cost payment method, which would be convenient & secured for both merchants and customers. We launched our innovative Paytm QR in 2015 that customers could simply scan with their smartphones & pay to the merchant.

Paytm QR, he said, “revolutionized the entire digital payments industry and millions of people adopted it across the country, right from the local kirana stores, auto-rickshaws and fast food joints to top-end hotels & restaurants”.

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“We feel pride in seeing that its popularity has inspired many other digital payments companies, including the UPI to adopt a QR-based payment method,” Abbot added.

He noted that Paytm “continues to be the digital payments leader in India”, seeing a three-fold growth in the last one year in both online and offline payments.

“With more than 12 million merchants on board, we register over 250 million monthly offline transactions.” (IANS)

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Monitoring Method May Help To Conserve Lions in India

In the new study, Keshab Gogoi and his colleagues have demonstrated an alternative method for monitoring Asiatic lions

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Lions
Conserving this sub-specie of lions with the use of best scientific methods is a global priority and responsibility, according to authors of the study from the Wildlife Institute of India (WII). Pixabay

An alternative method of monitoring endangered lions in India can help improve estimates of their numbers and also in making informed conservation policy and management decisions.

New conservation practices have helped increase the number of Asiatic lions from 50 to 500 in the Gir Forests of Gujarat.

Accurate estimates are needed for better conservation efforts, according to a study published in the journal PLOS ONE.

The existing methods, particularly a technique known as total counts, can miss some and double-count others. Also, they provide limited information on the spatial density.

Conserving this sub-specie of lions with the use of best scientific methods is a global priority and responsibility, according to authors of the study from the Wildlife Institute of India (WII).

In the new study, Keshab Gogoi and his colleagues have demonstrated an alternative method for monitoring Asiatic lions.

“Our research addresses this priority by developing a robust approach to their population assessment and monitoring, which can be used for all lion populations across the world,” said an author.

Gogoi and colleagues used whisker patterns and permanent body marks to identify lions using a computer programme, and analysed the data with a mathematical modelling method known as ‘spatially explicit capture recapture’ to estimate the lion density.

They also assessed the prey density and other factors that could influence the lion density.

Lion, Predator, Dangerous, Mane, Big Cat, Male, Zoo
An alternative method of monitoring endangered lions in India can help improve estimates of their numbers and also in making informed conservation policy and management decisions. Pixabay

The researchers identified 67 lions of the 368 sightings within the 725 sq km study area in the Gir Forests, estimating an overall density of 8.53 lions per 100 sq km. They found the prey density didn’t appear to influence the lion density variations in the study area.

The lion density was higher in the flat valley habitats (as opposed to rugged or elevated areas) and near sites where food had been placed to attract lions for tourists to see them.

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The study suggests that baiting lions for tourism affects their natural density patterns, in line with other researches that baiting disrupts lion behaviour and social dynamics.

The authors said the alternative monitoring method could be used to assess lions across their range (in India and Africa) and better conservation efforts. (IANS)