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Education Company Pearson to De-escalate Printed Textbooks in US College Market; Goes ‘Digital First’

College students already access over 10 million digital courses and e-books each year from Pearson

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pearson, digital first
An average textbook costs around $110, but can stretch as high as $200 to $300. Wikimedia Commons

Pearson, the world’s biggest education company, will release all its titles for the United States college market in digital form first, in a break from the traditional and more expensive textbook publishing model.

The British provider of textbooks, courseware and testing has been hit in recent years by changes in the U.S. market as students sought to save money by buying second-hand books, hammering its sales and profit.

However it hailed a tipping point earlier this year when it said its offering of cheaper e-books, designed to appeal to the “Spotify generation,” had enabled it to forecast sales growth in 2020 following more than five years of declines.

“I am increasingly confident and excited about this,” Pearson Chief Executive John Fallon told Reuters. The rapid switch to digital, which is similar to the changes endured by the music, film and newspaper industries, has forced the 175-year-old firm to cut thousands of jobs and sell assets to rebuild.

pearson, digital first
Students in Fairfax County, Virginia, use their online textbooks in class. Wikimedia Commons

From now on, all future releases of its 1,500 active U.S. titles will be “digital first” and updated on an ongoing basis when there are new developments in the field of study. Previously many textbooks were updated every 3 years. College students already access over 10 million digital courses and e-books each year from Pearson.

ALSO READ: US Firms May Get Nod to Restart New Sales as Trump Releases Restrictions on Huawei

While they pay less for a digital version, at an average price of $40 for an ebook and $79 for a full suite of e-learning tools such as feedback, Pearson believes the company will in time have more predictable revenue as students have less reason to turn to second-hand books. An average textbook costs around $110, but can stretch as high as $200 to $300.

The move will also help the company in its drive to cut costs. Fallon said the switch would not change the company’s guidance but gave him increasing confidence he could stabilize the U.S. college business and get the top line growing again. Pearson said 62% of its revenue now comes from digital or digital enabled products and services. (VOA)

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How To Study Online: Several Practical Tips For Students Applying For Distance Learning

Thanks to the online learning, students can choose any subject and any degree they are interested in

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distance learning

These days the distance learning spreads worldwide. It is popular all around the globe because of the many advantages. Above all, it gives the opportunity to study to the students who cannot afford to study far from home. Moreover, they can choose the program from the different institutions in any country.

Studying online does not obligate you to stay in one place; you can travel, moving around, visit your friends or family on the opposite side of the planet without interrupting your studying process.

Click here to know more about distance MBA courses 

distance learning
Distance learning is a great alternative to studying abroad if you want to get the diploma from the foreign university or college. Pixabay

Tips for Studying Online or Distance Learning

Before applying for the online courses, it is expedient to find out if the distance learning is for you. Three main characteristics can help you with that. First, you have to be self-motivated because there will not be the traditional teachers and classmates that inspire you and give you a nudge every time you have to finish your paper writing or reading the textbook. Second, you have to be strongly disciplined. Without this feature, you will not be able to study consistently. The third one is that you have to love the subject you are going to study. If you assess yourself and find out that all these three characteristics relate to you, you can start your research.

When choosing the online courses or programs, check if they are legitimate. Make sure that the companies, countries and other institutions recognize the diploma or the certificate you are going to get on the end of the course.

The third tip is to check if the courses provide the student support services like a technical support, writing services like yourwriters.net or FAQ. You can encounter thousands of different technical problems during the classes with the access, the quality of the sound, incorrect links, etc. You need to have the opportunity to call the hotline and ask them to fix it.

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As a rule, online classes are cheaper, but if the price is obscenely low, the quality of the courses can also be poor. Pixabay

ALSO READ: Virtual medium: A boon for many beginners in the field of arts 

Moving forward, the fourth recommendation states that you have to be careful with the courses that are too cheap. Check the type of classes they provide. If you can see the professor and hear his explanations, it is a good option. However, if it is just a bunch of different PDF files, research paper writing, and links, it does not work well. Most likely, you will not learn something useful from that.

The next tip is about the textbooks. As the research states, the paper textbooks are far more appropriate and convenient than the E-books. It is easier to learn from the real book, and the material is perceived better from them. If you have such opportunity, turn the E-books into the paper ones.

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If you start to procrastinate while studying online, you risk failing. Pixabay

Next, do not procrastinate. It is the worst thing ever when you study online. Even if you work a full day and you are tired by the evening, stick to the schedule. It is only your responsibility and nobody will give you an extra motivation or clear deadlines.

ALSO READ: Online education gaining pace for easy and flexible learning in India

The problem with the online courses is that you do not have a routine schedule like in the traditional school. You do not have to go to the lecture every Monday or to finish your essay writing by the Friday. It hides some dangerous and requires you to be alert and careful. You have to create your own habits and routines for your distance learning. Furthermore, create some workspace in your house where you are going to study every day. It will help you to be more organized and punctual.