Monday, April 19, 2021
Home Lead Story People are 30% More Likely to Donate When Reminded of Own Mortality

People are 30% More Likely to Donate When Reminded of Own Mortality

People are more likely to donate when they're reminded of their own mortality

People are 30 per cent more likely to donate their assets when faced with their own mortality, say researchers.

The study, published in the Journal of Consumer Research, examined how people respond to “mortality salience” — that is, the uniquely human awareness that they’re going to die.

The findings showed that people can also express a desire to pass important possessions on to others because it gives them a kind of immortality, which the researchers call ‘transcendence.’

Follow NewsGram on Facebook to stay updated.

“For many people, that mortality salience is much higher now, for better or for worse. People are just more aware of how fragile life can be,” said study researcher Darren Dahl from the University of British Columbia in Canada.

People more likely to donate when reminded of own mortality
People can also express a desire to pass important possessions on to others because it gives them a kind of immortality, shows the study. Pixabay

“As a result, more people are likely thinking about the idea of symbolic immortality and where their possessions will go when they pass on,” said study co-author Katherine White.

To conduct the experiment, 512 participants were asked to arrive at the lab with a book they might consider giving away.

One group was then given a task that made them contemplate their deaths, while the other considered what their typical day was like.

Later, participants were asked if they wanted to donate their book to charity; some were also offered the chance to write an inscription in the book and sign it, making the offering more personal.

No researchers were present when participants made their decision to ensure there was no pressure to donate.

“The people who had contemplated their death were more than 30 per cent more likely to give away the product — particularly when they had connected it to themselves,” White said.

People more likely to donate when reminded of own mortality
The effect also didn’t work on people who had already satisfied that desire for transcendence through other channels. Pixabay

Also Read: Cases of Brain Complications Linked to Covid-19 Globally

“They’re much more likely to donate it after they have somehow connected it to their identity,” White added.

The findings revealed that the effect also didn’t work on people who had already satisfied that desire for transcendence through other channels.

The researchers noted that this study could be helpful to charitable organizations looking for people to donate a portion of their estates. (IANS)

STAY CONNECTED

19,517FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

‘Lost Golden City’ Of Luxor

By- Khushi Bisht Archeologists recently unearthed a 3000-year-old Egyptian wonder known as the 'Lost Golden City of Luxor,' near the 'Valley of Kings', a burial...

COVID Vaccine Might Be Less Effective For People With Blood Cancer: Study

The two-dose mRNA Covid-19 vaccine may be aless effective' in people undergoing treatment for certain types of blood cancers, researchers have claimed in two new...

Oral Antiviral Drug Shows Potential Prevention Against COVID-19

An experimental oral antiviral drug has shown potential in prevention and treatment of SARS-CoV-2, the virus causing Covid-19 infections, say researchers. The antiviral -- MK-4482...

The Power Of The Placebo Effect

BY- JAYA CHOUDHARY The mind can hold tremendous power over bodies. People walking on coal without showing any signs of discomfort. Ordinary people performing superhuman...

Ashtottaram 47) OṀ MĀTRUBHŨMYAI NAMAH:

By Devakinanda Pasupuleti Ashtottaram 47) OṀ MĀTRUBHŨMYAI NAMAH: OṀ (AUM) -MAA-ṪRU-BHOO-MYAI—NA-MA-H ॐ मातृभूम्यै नमः                                            (Mātru: Mother, one who is honored or worshipped) Please Follow NewsGram on Facebook To Get Latest...

‘As A Hindu I Feel The Kumbh Mela Shouldn’t Have Taken Place’, Says Singer Sonu Nigam

Noted singer Sonu Nigam on Sunday reacted to the Kumbh Mela being made symbolic for this year due to the ongoing Covid-19 pandemic. The...

Scott Rudin To ‘Step Back’ After Bullying Allegations

Amid mounting anger over allegations of bullying, Broadway and Hollywood producer Scott Rudin broke his silence Saturday, saying he was "profoundly sorry" and would...

How Is India’s Second Wave Of Covid-19 Different From First?

The second wave of the coronavirus pandemic in India is different from the first one in September 2020 as the rate of increase in...

Recent Comments