Sunday, October 25, 2020
Home Life Style Health & Fitness People Neglect Fear of COVID as Food Orders Outrush

People Neglect Fear of COVID as Food Orders Outrush

People Accept the Situation as Neo Normal and opt Food Delivery

If you are among those who are thrilled to once again see food delivery boys all around or plan to visit a restaurant and does not get a reservation or have to fight for one — as Covid-19 caseloads surge by nearly one lakh a day in India — mind you that this situation does not add up.

Why are people risking lives to satisfy their palate as India readies to become the top country with infected cases very soon (it crossed 60 lakh cases on Sunday), surpassing the US?

Is there an explanation as to why the online food delivery market has recovered to (and even grown beyond) pre-COVID levels in a number of large pockets in the country?

The answer is simple: To a large population, the coronavirus fear is now over, as they scramble to start living their weekend lives the way they used to be in the pre-COVID era.

Plus, top fine-dining restaurants and five-star hotels — from Marriott International to Grand Hyatt — are now taking orders for gourmet food with curated menus and innovative packaging via online delivery platforms like Swiggy and Zomato, delivering themselves from kitchen to your home.

Delhi and Mumbai are nearing full recovery (95 percent of pre-COVID) while metros such as Bengaluru, Hyderabad, and Chennai are a tad behind the curve (nearly 80 percent of pre-COVID), according to a new Zomato report.

“Some cities such as Kolkata, Patna, Jamshedpur, Ranchi, and Siliguri have recovered completely and have exceeded pre-COVID levels,” said Zomato CEO Deepinder Goyal.

In Delhi-NCR, affluent residential areas like DLF Phase 1 and 5 have recovered to 1.5 times of pre-COVID levels.

Food
The food delivery service might lead to danger. Pinterest

In South Delhi, the average order value rose by 65 percent between February and September 2020. The food delivery business in South Delhi is back to 110 percent of pre-COVID levels.

Connaught Place bounced back to pre-COVID levels and some micro-localities within Central Delhi are at two times of pre-COVID levels, Zomato said last week.

According to Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR, the Covid-19 pandemic has contributed to a rapid shift in consumer behavior and giving rise to an all-new normal’ consumer.

“After months of being socially isolated and with an urge to break free, consumers are slowly pivoting from being overly-cautious to experimenting with online food delivery,” Ram told IANS.

“With more gourmet cuisine now available for home order from premium restaurants and five-star hotels, consumers now have an irresistible palette of choices,” he added.

According to Zomato, the ongoing IPL-13 season and the subsequent festival season will help the rest of the metros and smaller cities to make a full recovery soon and resume growing over pre-COVID levels.

“With more premium restaurants, — restaurants where a meal for two may cost Rs 1,500 and above, now opening up to online delivery — a larger number of affluent consumers are embracing online ordering,” Goyal informed.

Overall spends on such premium restaurants have grown by over 25 percent over pre-COVID levels.

Food
The food orders have rapidly increased compared to pre-COVID. Pixabay

As customers spend more time with their families, group ordering has become more relevant than ever.

Witnessing the trend, Swiggy recently launched Health Hub, a dedicated healthy food discovery destination on its main app.

With heightened health consciousness, increasing awareness around eating right, and growing demand for food among urban Indians, Swiggy worked with nutritionists and top restaurants in the country to enable curation of special health menus and dishes by restaurants.

Consumers have the ability to choose from gluten-free, high-protein, low-carb, organic, vegan, and keto meals across soups, salads, wraps, and desserts.

“There is a visible demand for healthy food choices by consumers and restaurants are seeking opportunities to innovate and stay relevant to these market changes,” said Vivek Sunder, COO, Swiggy.

“With the launch of Health Hub, we expect this trend of ordering healthy dishes to grow and more than double over the next 6 months”.

Also Read: Will Corona Wipe Out Lifestyles Boosted by 30 Years of Reform?

The food delivery marketing around being “contactless” has also appealed to the Indian consumers.

“This shift in consumer behavior is equally matched by outreach from online food delivery platforms, vouching for safety, hygiene, and all precautionary measures, including contactless deliveries,” Ram said. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

New Model Predicts Risks of Developing Irregular Heartbeat

A new model that uses machine learning, which is a type of artificial intelligence, may help predict which patients with kidney disease are at...

Indian Women Prone to More Aggressive Breast Cancer at Younger Age

In a major US study, researchers, including one of Indian-origin, have found that Indian and Pakistani women are diagnosed with breast cancer, including more...

How to Prepare a Successful Vacation Rental in 5 Easy Steps

Maximize your vacation rental by discovering essential steps for increasing bookings, providing a quality stay, and earning positive reviews.  Follow these 5 easy steps prepare...

Popular Games Millennials Are Playing Post Pubg Ban

While PlayerUnknown's Battlegrounds, popularly known as PUBG, is currently banned in India and despite several attempts by the game lovers to somehow play it...

B’Town Stars In Digital Edition Of Lakme Fashion Week

The digital edition of the Lakme Fashion Week saw B'Town stars like Sonakshi Sinha, Ishaan Khattar, Radhika Madan, Diana Penty, and Aparshakti Khurana turn...

Dussehra 2020: India Celebrates The Victory Of Good Over Evil With Vijaya Dashami

India is known as the land of festivals, and the festive season starts as soon as the calendar reaches October. One of the most...

Stars and Planets Grow Up Together, says Study

In a unique study, astronomers have found compelling evidence that the planets begin forming while stars are still infants and they grow up together...

Diana Penty Talks About Digitalizing Fashion Shows

In a day and age where most things are digital and everything has moved online, one would imagine the same to be the case...

Recent Comments