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India’s Digital Payment’s Service PhonePe Integrates Swiggy on its Switch Platform

As a part of the launch, some exclusive offers will be available for PhonePe Switch users

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Swiggy
The service will be available across all 520 cities where Swiggy delivers food in India, PhonePe said. Wikimedia Commons

India’s leading digital payments platform PhonePe on Monday said it has integrated food delivery major Swiggy on its Switch platform.

With this partnership, PhonePe’s 200 million registered users can now access the Swiggy app and order their favourite food from within the PhonePe app itself.

The service will be available across all 520 cities where Swiggy delivers food in India, PhonePe said.

PhonePe Switch is a one-click entry point to a world of apps on the PhonePe platform.

It allows customers to seamlessly switch between PhonePe and their preferred food, grocery, health & fitness, shopping and travel and entertainment apps from within the PhonePe app itself.

Users can log in to these apps without downloading them, with a single tap. PhonePe Switch enables merchant partners to integrate their existing PWAs (progressive web apps) or mobile sites to the platform, and instantly reach out to the vast PhonePe user base.

“Through PhonePe Switch, our effort has been to build a partner app ecosystem, which offers our users a very convenient way to access and engage with multiple apps, while enabling faster customer acquisition and high engagement for our partners,” Rituraj Rautela, Head of PhonePe Switch, said in a statement.

PhonePe
India’s leading digital payments platform PhonePe on Monday said it has integrated food delivery major Swiggy on its Switch platform. Wikimedia Commons

“We are seeing excellent user traction since the launch of the PhonePe Switch and currently have over 100 partner apps live on Switch,” Rautela added. PhonePe users can place orders on Swiggy in a few simple steps.

All they need to do is: Open the PhonePe app and click on the Switch icon, Select the Swiggy app, Choose the restaurant they wish to order from, Select their favourite dishes and pay instantly.

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“Through this partnership, we are delighted to extend the convenience of food ordering and delivery to the PhonePe Switch platform and be a part of the ecosystem of apps and services it has created,” said Srivats TS, Vice President of Marketing at Swiggy.

As a part of the launch, some exclusive offers will be available for PhonePe Switch users. (IANS)

Next Story

Saree: The Versatile Outfit for Women

How to make saree your workwear staple

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saree
Saree is practical, it's easy to wear and is graceful and so fashionable. IANS

BY ADITI ROY

Saree is one of the most versatile and elegant garments in the world. Women in India have worn this nine yards of wonder for many centuries belonging to different cultures and across the regions. And not before long, it used to be the most common attire for daily wear for women across ages in our country.

The versatility of the sari is such that it can even be worn at business conferences, workplace and office parties. Yes the trend of wearing or choosing to wear a saree as formal work wear is on the rise . It not only sets you apart from others but also gives you an edge over other dresses and maxies, says Delhi-based designer Anuradhha Ramam.

“It’s power dressing. It oozes confidence and power. In fact for many women with traditional and conservative tastes, formal saris are their preferred clothes for the offices, hotels and other corporate sectors. While pant suits and “churidar-kurtis” may be favored among young professionals in today’s corporate India, the “sari” still is the classic business attire. You can beautifully drape the saree and make a perfect style statement in elegance, style and confidence, she adds.

Saree, a practical as well as fashionable work-wear option

As a designer I think that saree is practical, it’s easy to wear and is graceful and so fashionable. Women in the 1980’s and 90’s mostly wore sarees at the workplace due to cultural and social reasons but today’s generation looks beyond these factors. A well draped saree can make a statement in elegance, style and confidence for women in the workplace.

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In my journey of 15 years in this industry, I have styled my sarees with boots and other accessories like silver jewellery which makes it a fusion wear and fashionable work-wear option for all the confident working women, Ramam says.

saree
Saree is one of the most versatile and elegant garments in the world. IANS

Give your saree a tweak to make it more wearable for regular wear

The best option is to wear a pre-stitched sari. It’s ready to wear in a saree silhouette, easy to wear and very convenient. Comfortable textiles like cotton, tussar and chiffon which are fashionable yet comfortable and also pairing it with accessories like silver jewellery, white shirts, boots, sneakers and what not makes it a decent fusion wear having subtle prints and fine textiles, suggests Ramam.

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Selecting the type of material, prints ideal for a workwear

Linen , mulmul , handwoven cotton are ideal materials to wear to work. One colour tones and small prints are best for work wear. Look for comfortable materials that suit all kinds of weather conditions in which one would feel free and light. They should be very skin-friendly because of being very airy and light, quips Ramam. (IANS)